Senior Director - Media Planning and Buying

📌 Core Information

🔹 Job Title: Senior Director - Media Planning and Buying

🔹 Company: DICK'S Sporting Goods

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven media strategies
• Managing media budgets efficiently across various channels
• Leading a team for campaign execution and performance optimization
• Building effective teams and fostering a collaborative environment

ASSUMPTION: This role is heavily focused on strategic planning and team leadership, as inferred from the responsibilities outlined. The job likely includes substantial collaboration with various departments.

📋 Key Responsibilities

✅ Develop and implement data-driven media strategies aligned with marketing goals

✅ Provide enterprise investment strategy and manage media budgets

✅ Oversee campaign execution with optimization based on data insights

✅ Build and manage diverse teams, ensuring high performance and engagement

ASSUMPTION: The responsibilities emphasize strategic oversight and leadership, indicating the need for high-level decision-making skills.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 10-15 years in team leadership and omnichannel media planning

Required Skills:

• Team Leadership
• Omnichannel Media Planning and Buying
• Excellent Communication & Presentation Skills

Preferred Skills:

• Experience with Microsoft Office Suite (Excel, Word, PowerPoint)
• Strong business acumen and leadership capabilities

ASSUMPTION: Given the seniority of the role, a high level of expertise in both media planning and leadership is implied. Proficiency in relevant software tools is necessary for effective management.

💰 Compensation & Benefits

Salary Range: $153,700.00 - $285,300.00

Benefits:

• Competitive incentive and equity options
• Comprehensive benefits package
• Paid leave compliant with state requirements

Working Hours: Typically 40 hours per week

ASSUMPTION: The compensation includes a range dependent on location and experience, suggesting flexibility within a competitive rewards framework.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: Over 30,684 employees, suggesting extensive resources and opportunities for collaboration

Founded: 1948

Company Description:

• Focus on sports as a means to improve lives
• Strong culture of passion, commitment, and excellence
• Diverse opportunities in retail stores and distribution centers

Company Specialties:

• Retail
• Merchandising
• Technology and eCommerce

Company Website: http://www.dickssportinggoods.jobs/

ASSUMPTION: DICK'S Sporting Goods is likely an employer that values diversity and employee development, inferred from its broad market presence and commitment to community empowerment.

📊 Role Analysis

Career Level: Senior-level executive position requiring strategic oversight

Reporting Structure: This role likely reports directly to executive leadership within the marketing division

Work Arrangement: Primarily on-site, indicating a hands-on managerial role

Growth Opportunities:

• Potential for advancement within global retail operations
• Opportunities to lead large, impactful media initiatives
• Development of strategic influence across the enterprise

ASSUMPTION: The position offers significant influence over media strategies and impacts organizational goals, suggesting a pivotal role in shaping overall brand presence.

🌍 Location & Work Environment

Office Type: Traditional corporate office setting with modern amenities

Office Location(s): New York, United States, with possible activities extending to Pittsburgh, PA

Geographic Context:

• Central location within a major global city
• Access to a diverse talent pool and market insights
• Proximity to other key corporate offices enhances collaboration

Work Schedule: Standard work week, potential for extended hours during campaign launches

ASSUMPTION: The work environment is likely fast-paced and dynamic, accommodating frequent interactions with various stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial application submission online
• Preliminary interview with HR
• Technical or skills-based evaluation

Key Assessment Areas:

• Leadership capabilities
• Strategic planning proficiency
• Communication and presentation skills

Application Tips:

• Emphasize media strategy experience in your resume
• Be prepared to discuss leadership and management examples
• Highlight successful media campaign case studies

ATS Keywords: Media Planning, Leadership, Budget Management, Strategy Development

ASSUMPTION: The application process likely values strategic insights and measurable accomplishments within past roles, aimed at ensuring fit with organizational goals.

🛠️ Tools & Technologies

• Microsoft Outlook
• Microsoft Excel
• Data analytics tools for media strategy development

ASSUMPTION: Proficiency in MS Office suite is necessary, along with familiarity with analytics platforms to support media buying decisions.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and excellence
• Commitment to diversity and community engagement
• Team-focused mentality

Work Style:

• Collaborative and team-oriented
• Results-driven approach
• Ability to thrive in a fast-paced environment

Self-Assessment Questions:

• How do you employ data-driven strategies in media planning?
• Can you provide examples of successfully managing large teams?
• How have you optimized media budgets in previous roles?

ASSUMPTION: The ideal candidate will not only have experience in media and leadership but also demonstrate alignment with company values in sports and community impact.

⚠️ Potential Challenges

• Navigating complex media landscapes
• Managing substantial budgets with varied channels
• Aligning diverse team goals with overarching company strategies
• Maintaining cohesion across multiple corporate and agency stakeholders

ASSUMPTION: Challenges are related to the strategic scale and scope of responsibilities, requiring a dynamic leadership approach.

📈 Similar Roles Comparison

• Often requires a mix of strategic vision and operational capability
• Involves cross-functional coordination in most industry segments
• Typical compensation is competitive within senior media strategy roles

ASSUMPTION: This role is similar to other senior director roles in large retail or media-focused companies, centered around leadership and strategy refinement.

📝 Sample Projects

• Launching integrated media campaigns for new product lines
• Developing strategic media buying models to enhance overall ROI
• Building team processes for improved cross-functional collaboration

ASSUMPTION: These projects likely require substantial coordination with internal teams and external partners to ensure alignment with company and campaign objectives.

❓ Key Questions to Ask During Interview

• What are the key metrics of success for this role?
• How does this role interact with other teams within the company?
• Can you describe the current team structure and dynamics?
• What are the biggest challenges currently facing the media planning team?
• What is the company's vision for media strategy in the next five years?

ASSUMPTION: These questions are intended to provide clarity on how the role fits into broader company goals and how performance will be evaluated.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and accomplishments
• Prepare for both technical and behavioral interview rounds
• Research DICK'S Sporting Goods’ current media strategies and initiatives
• Align your application with the company’s core values and objectives

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.