Senior Director, Membership Marketing

📌 Core Information

🔹 Job Title: Senior Director, Membership Marketing

🔹 Company: Consumer Reports

🔹 Location: Yonkers, New York, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing and executing membership marketing strategies
• Maximizing membership contributions through revenue optimization
• Managing acquisition teams to drive long-term value
• Collaborating with various departments for organizational growth

ASSUMPTION: This position will require strong leadership and strategic marketing skills to effectively manage teams and drive membership growth. The hybrid work arrangement suggests flexibility but may also imply the need for occasional in-person collaboration to maximize team effectiveness.

📋 Key Responsibilities

✅ Oversee the execution of marketing team's strategies and manage the marketing budget

✅ Develop a high-performing, innovative, and collaborative team

✅ Partner with other departments to support Consumer Reports' growth

✅ Collaborate with the Business Development team to extend outreach

✅ Stay updated with industry trends and insights

✅ Contribute to cost containment strategies

✅ Work with the CMO on new acquisitions and member retention

ASSUMPTION: The role's responsibilities indicate a focus on strategic thinking and a proactive approach to problem-solving. It is assumed that familiarity with digital marketing tools and analytical frameworks is required to effectively execute these tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 15+ years in strategic marketing, including digital and subscription marketing

Required Skills:

• Strategic Marketing
• Performance Marketing
• Digital Channels
• Audience Development
• Financial Acumen
• Communication and Data-Driven Decision Making

Preferred Skills:

• MBA or other advanced degree
• Change Management and Innovation
• Competitive Analysis

ASSUMPTION: Given the high-level requirements, it is assumed that candidates need to possess both strategic vision and the capability to execute plans through detailed operational understanding.

💰 Compensation & Benefits

Salary Range: $270K - $290K annually

Benefits:

• Medical benefits starting from day one
• Behavioral health coverage
• Generous 401K match

Working Hours: 40 hours per week, with hybrid flexibility

ASSUMPTION: This high salary range reflects the seniority and expertise required for the role and aligns with industry standards for executive-level positions.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Media

Company Size: 501-1,000 employees providing a robust infrastructure but maintaining the agility often associated with mid-sized organizations

Founded: 1936, with a longstanding reputation in consumer advocacy

Company Description:

• Independent nonprofit organization
• Focus on empowering consumers with trusted information
• Advocates for fairness in the marketplace

Company Specialties:

• Consumer Journalism and Advocacy
• Data, Research, and Innovation
• Testing and Publishing

Company Website: http://www.consumerreports.org

ASSUMPTION: Based on the company’s nonprofit status and its industry position, it is assumed that employees may experience a mission-driven, socially impactful work environment.

📊 Role Analysis

Career Level: Senior Executive - requires strategic oversight and executive decision-making

Reporting Structure: Reports to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid with possibilities for flexible scheduling

Growth Opportunities:

• Opportunity to lead significant strategic initiatives
• Engage in high-level decision-making within the organization
• Potential leadership roles in the broader marketing domain

ASSUMPTION: The hybrid work model implies that candidates need to be effective in both remote and in-person settings, balancing autonomy with teamwork.

🌍 Location & Work Environment

Office Type: Traditional office with a collaborative environment

Office Location(s): 101 Truman Ave, Yonkers, NY 10703, and other offices across the US

Geographic Context:

• Proximity to New York City provides business and cultural opportunities
• Variety of dining, entertainment, and professional networking options nearby
• Access to public transportation facilitates commuting

Work Schedule: Standard 40-hour workweek with potential flexible hours aligning with hybrid model

ASSUMPTION: The Yonkers location suggests a suburban setting with a balance of tranquility and accessibility to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Interview series with department heads and peers

Key Assessment Areas:

• Strategic thinking and industry insights
• Leadership and team management abilities
• Analytical and decision-making capabilities

Application Tips:

• Highlight experience in strategic marketing roles
• Emphasize leadership achievements and team management skills
• Demonstrate understanding of nonprofit and advocacy contexts

ATS Keywords: Strategic Marketing, Performance Marketing, Digital Channels, Audience Development, Change Management

ASSUMPTION: The extensive interview process suggests a thorough evaluation of both technical expertise and cultural fit.

🛠️ Tools & Technologies

• Marketing Automation Software (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems
• Data Analytics Platforms

ASSUMPTION: Proficiency in these tools is likely required to effectively manage membership marketing campaigns and analyze their impact.

👔 Cultural Fit Considerations

Company Values:

• Consumer empowerment
• Fairness and justice in the marketplace
• Commitment to truth and transparency

Work Style:

• Collaborative and team-oriented
• Mission-driven and proactive
• Data-informed and strategic

Self-Assessment Questions:

• Can I lead a diverse team towards a common marketing goal?
• Am I familiar with current marketing trends and technologies?
• Do I have experience in nonprofit or mission-driven organizations?

ASSUMPTION: With a strong emphasis on consumer advocacy, aligning personal values with company missions will be crucial for success.

⚠️ Potential Challenges

• Balancing revenue generation with nonprofit values
• Managing diverse and cross-functional teams
• Navigating changes in digital marketing landscapes
• Driving innovation in a structured organizational environment

ASSUMPTION: The role will require agility in balancing strategic growth with the organization's advocacy commitments and economic objectives.

📈 Similar Roles Comparison

• Higher salary range than comparable nonprofit roles due to specific expertise required
• Broader organizational impact given Consumer Reports' established industry position
• Focus on combining strategic leadership with active advocacy efforts

ASSUMPTION: This position likely offers unique challenges and rewards compared to typical roles in the nonprofit sector, mainly due to its leadership and strategic dimensions.

📝 Sample Projects

• Developing a membership engagement strategy to boost retention rates
• Collaborating on a cross-functional project to launch a new digital marketing campaign
• Leading an initiative to optimize the membership data management system

ASSUMPTION: Projects may vary widely in scope but will generally focus on innovative strategies and measurable results.

❓ Key Questions to Ask During Interview

• How does Consumer Reports define success for its membership marketing programs?
• What are the biggest challenges facing the membership marketing team?
• How does the organization balance its nonprofit values with revenue goals?
• What opportunities exist for innovation within the marketing department?
• How is team collaboration facilitated across different departments?

ASSUMPTION: Asking these questions will provide candidates with insight into organizational priorities, expectations, and potential personal alignment with the position and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for a potential phone screening with HR
• Expect interviews with peer and cross-functional team members
• Review Consumer Reports' recent marketing strategies and campaigns
• Tailor your CV to highlight relevant skills and achievements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.