📌 Core Information
🔹 Job Title: Senior Director Multifamily Marketing - California
🔹 Company: Bozzuto
🔹 Location: SAN FRANCISCO, CA, 94103
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 8+ years, with at least 3 years in a leadership role
🔹 Remote Status: On-site (Southern California) with remote work flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies for Bozzuto's west coast multifamily portfolio
- Leading and mentoring a high-performing marketing team
- Collaborating cross-functionally with operations teams to create engaging living experiences
- Analyzing marketing performance and optimizing strategies for improved results
- Contributing to business development and market trust through strategic insights and new business pitches
ASSUMPTION: This role requires a strategic and creative thinker with a strong understanding of multifamily real estate marketing and local markets to drive customer acquisition and retention.
📋 Key Responsibilities
✅ Develop and execute impactful marketing strategies that drive lead generation and contribute to creating extraordinary experiences for residents and prospects
✅ Collaborate with operations teams to position communities as sought-after destinations for people seeking engaging and enriching living experiences
✅ Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders
✅ Leverage deep market knowledge to differentiate Bozzuto and its communities from competitors
✅ Guide the agency selection process and provide creative direction throughout branding processes to develop original positioning, visual identity, and digital strategies
✅ Ensure brand consistency across all marketing channels
✅ Analyze data to understand performance, identify trends, and adjust strategies to improve results
✅ Support the development and activation of Bozzuto-wide global initiatives
✅ Build, mentor, and lead a high-performing team of marketing professionals
✅ Contribute to business development growth through providing strategic insights, pitching for new business, and building market trust
ASSUMPTION: This role requires strong leadership, communication, and analytical skills to manage multiple projects, teams, and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 8+ years of progressive marketing experience, with at least 3 years in a leadership role
Required Skills:
- Proven track record of leadership skills, leading teams, and working cross-functionally to meet business objectives
- Expertise in managing and mentoring high-performing teams
- Strong analytical mindset with a creative edge
- Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations
- Experience managing budgets and external vendors/agencies
- Proven success in managing multiple projects with tight deadlines
- Creative problem-solving skills and critical thinking skills
- Time management, organization, and attention to detail
Preferred Skills:
- Previous marketing experience in the multifamily real estate industry in the southern California and northern California markets
- Ability to manage working remotely while being able to travel within the markets of west coast and mid-west
ASSUMPTION: Candidates with experience in multifamily real estate marketing and a strong understanding of local markets will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $190,000 USD per year
Benefits:
- Competitive compensation
- Health & wellness benefits
- Paid leave (20 days of paid time off plus holidays)
- Retirement planning (401k program with a company match)
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the real estate sector and takes into account the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees
Founded: 1988
Company Description:
- Bozzuto is an experience-focused real estate company distinguished by its innovative developments, dedicated customer service, and top-rated workplace culture.
- The company specializes in homebuilding, multifamily development, construction, management, acquisitions, and land development, as well as customer service and hospitality.
- Bozzuto has developed, acquired, and built more than 62,000 homes and apartments and currently manages 120,000 apartments and 3.7 million square feet of retail space across the U.S.
Company Specialties:
- Acquisitions
- Construction
- Development
- Homebuilding
- Land Development
- Property Management
- Real Estate
- Customer Service
- and Hospitality
Company Website: http://www.bozzuto.com
ASSUMPTION: Bozzuto's extensive experience and expertise in real estate make it an attractive employer for candidates seeking a career in the industry.
📊 Role Analysis
Career Level: Senior leadership role with significant responsibility for driving marketing strategies and team management
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for leading the marketing team for the west coast portfolio
Work Arrangement: On-site in Southern California with remote work flexibility for managing teams and collaborating with operations teams across the west coast and mid-west markets
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities as the company grows
- Opportunities to contribute to business development and market trust through strategic insights and new business pitches
- Possibility to advance to a more senior role within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their team, contribute to business development, and advance their career within the company.
🌍 Location & Work Environment
Office Type: On-site in Southern California with remote work flexibility
Office Location(s): 6406 Ivy Ln, Suite 700, Greenbelt, MD 20770, US (headquarters)
Geographic Context:
- Southern California offers a competitive multifamily real estate market with numerous opportunities for growth and innovation
- The region's diverse population and cultural landscape present unique marketing challenges and opportunities
- Bozzuto's west coast portfolio spans multiple markets, allowing for varied experiences and learning opportunities
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The on-site and remote work arrangement for this role allows for a flexible and balanced work environment, catering to the needs of both the company and the employee.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and creativity
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Understanding of the multifamily real estate industry and local markets
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and understanding of the multifamily real estate industry
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Bozzuto's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, multifamily real estate, leadership, team management, data analysis, customer acquisition, brand management, performance marketing, west coast, southern California
ASSUMPTION: Bozzuto's interview process focuses on assessing candidates' marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Customer Relationship Management (CRM) reporting
- Email marketing platforms
- Social media management tools
- Local apartment internet listing sites
ASSUMPTION: This role requires proficiency in various marketing tools and technologies to effectively manage campaigns, analyze performance, and optimize strategies.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Concern
- Passion
- The pursuit of perfection
Work Style:
- Collaborative and team-oriented
- Fast-paced and high-growth environment
- Focus on delivering exceptional experiences to stakeholders
Self-Assessment Questions:
- How do you exemplify Bozzuto's core values in your daily work?
- Describe a time when you had to adapt your marketing strategy to a changing market or competitive landscape.
- How do you balance the need for creativity and innovation with the requirement to meet business objectives and drive results?
ASSUMPTION: Bozzuto's company culture emphasizes creativity, concern, passion, and the pursuit of perfection, making it an attractive employer for candidates who align with these values.
⚠️ Potential Challenges
- Managing a remote team across multiple markets with varying local dynamics
- Balancing the need for consistency in branding and messaging with the requirement to adapt to unique market conditions and customer preferences
- Keeping up with the fast-paced, high-growth environment at Bozzuto
- Competing with established multifamily real estate marketing professionals in the southern California market
ASSUMPTION: This role presents unique challenges related to managing remote teams, adapting marketing strategies to local dynamics, and keeping pace with a fast-growing company.
📈 Similar Roles Comparison
- Unlike other marketing roles in the multifamily real estate industry, this position focuses on driving customer acquisition and retention strategies for a specific west coast portfolio
- Bozzuto's emphasis on delivering exceptional experiences to stakeholders sets it apart from competitors in the industry
- This role offers significant growth potential and the opportunity to contribute to business development and market trust
ASSUMPTION: This role is unique in its focus on driving customer acquisition and retention strategies for a specific west coast portfolio and offers significant growth potential within a company known for delivering exceptional experiences to stakeholders.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new multifamily community in southern California
- Analyzing market data to identify trends and optimize marketing strategies for existing communities across the west coast portfolio
- Collaborating with operations teams to create engaging resident events and amenities that differentiate Bozzuto's communities from competitors
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Director of Performance Marketing in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Bozzuto support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the multifamily real estate industry in southern California, and how does Bozzuto plan to address them?
- How does Bozzuto measure the success of its marketing campaigns and strategies?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to provide insight into the role's structure, company culture, and the multifamily real estate industry's challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and understanding of the multifamily real estate industry
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Bozzuto's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
