📌 Core Information
🔹 Job Title: Senior Director of Brand Strategy
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Branding & Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive brand strategy for the enterprise
- Collaborating with senior leaders and cross-functional teams to ensure a cohesive approach to brand strategy
- Leading the rebranding effort for the enterprise
- Managing the Brand and Creative Services teams to deliver on brand's promise
- Monitoring and enhancing brand equity, loyalty, and consistency across all touchpoints
ASSUMPTION: This role requires a strategic and dynamic leader with a deep understanding of branding, marketing, and consumer behavior, particularly in an academic healthcare setting.
📋 Key Responsibilities
✅ Develop and execute a comprehensive brand strategy that aligns with the Enterprise’s overall goals and objectives (45%)
✅ Collaborate with senior leaders and cross-functional teams to ensure a cohesive approach to brand strategy (15%)
✅ Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape (15%)
✅ Oversee the work of the Brand and Creative Services teams, providing guidance, mentorship, and clear direction (10%)
✅ Develop and manage the brand and creative services budget, allocating resources effectively to achieve goals (5%)
✅ Other duties as assigned (5%)
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on management to drive brand growth and success.
🎯 Required Qualifications
Education: Bachelor's Degree or Equivalent
Experience: 9 years progressive work experience and 4 years management experience
Required Skills:
- Proven expertise in brand strategy, marketing, and consumer behavior
- Strong leadership and management skills
- Excellent communication and collaboration skills
- Data-driven decision-making and analytical skills
- Familiarity with academic healthcare settings
Preferred Skills:
- Experience with brand rebranding campaigns
- Fluency in Spanish or other languages (beneficial but not required)
ASSUMPTION: Candidates with a strong background in brand strategy, marketing, and consumer behavior, along with proven leadership skills, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles in the Charleston area)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Generous paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Charleston area, with adjustments for experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 10,001+ employees (Large enterprise)
Founded: 1824
Company Description:
- MUSC Health is the health care system of the Medical University of South Carolina, dedicated to delivering high-quality and safe patient care
- Offers a wide range of clinical patient services through 15 hospitals, over 350 telehealth sites, and nearly 750 care locations across South Carolina
- Employs nearly 25,000 team members, including world-class faculty, physicians, specialty providers, scientists, students, affiliates, and care team members
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- and Health care advocacy
Company Website: muschealth.org
ASSUMPTION: MUSC Health is a large, established healthcare system with a wide range of services and a strong focus on research and education.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: Reports directly to the Chief Communications & Marketing Officer
Work Arrangement: On-site, full-time position with flexibility based on business needs
Growth Opportunities:
- Potential to shape the brand strategy of a large, established healthcare system
- Opportunity to lead and mentor a team of branding and creative professionals
- Possibility to collaborate with senior leaders and cross-functional teams across the enterprise
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on the organization's brand and reputation.
🌍 Location & Work Environment
Office Type: On-site, with a mix of collaborative and independent workspaces
Office Location(s): 135 Cannon Street, Charleston, South Carolina, United States
Geographic Context:
- Charleston is a historic city located on the coast of South Carolina, known for its rich history, beautiful architecture, and vibrant cultural scene
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major East Coast cities
- Charleston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The on-site work environment at MUSC Health offers a mix of collaborative and independent workspaces, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final interview with the Chief Communications & Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and marketing expertise
- Leadership and management skills
- Communication and collaboration skills
- Familiarity with academic healthcare settings
- Alignment with MUSC Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, marketing, and leadership experience
- Be prepared to discuss your approach to brand strategy, market research, and team management
- Research MUSC Health and be ready to explain how your skills and experience align with the organization's mission and values
ATS Keywords: Brand Strategy, Marketing, Consumer Behavior, Brand Growth, Brand Equity, Brand Loyalty, Brand Consistency, Creative Services, Market Research, Data-Driven Decisions, Visual Identity, Verbal Identity, Team Leadership, Budget Management, Collaboration, Performance Metrics
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong brand strategy, marketing, and leadership skills, as well as a deep understanding of academic healthcare settings.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design software (e.g., Adobe Creative Suite, Sketch, or similar)
ASSUMPTION: Familiarity with brand management software, project management tools, and design software is beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Integrity
- Patient-Centered Care
Work Style:
- Dynamic and strategic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable leading and managing teams, as well as working independently?
- Do you have a strong understanding of branding, marketing, and consumer behavior, particularly in academic healthcare settings?
- Are you able to balance strategic planning with hands-on management?
ASSUMPTION: MUSC Health values candidates who are dynamic, collaborative, data-driven, and adaptable, with a strong understanding of branding, marketing, and consumer behavior in academic healthcare settings.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on management
- Navigating a large, complex organization with multiple stakeholders
- Managing a team of branding and creative professionals with varying levels of experience
- Adapting to changes in the healthcare industry and market trends
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of branding, marketing, and consumer behavior in academic healthcare settings.
📈 Similar Roles Comparison
- This role is unique in its focus on brand strategy for a large, academic healthcare system
- Similar roles in other industries may have a broader focus on corporate or product branding, rather than healthcare-specific branding
- Career paths in this role may lead to senior leadership positions in healthcare marketing, communications, or branding
ASSUMPTION: While this role shares similarities with other brand strategy roles, its focus on academic healthcare settings makes it unique and requires specific industry knowledge and experience.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new healthcare service line
- Conducting market research to identify consumer preferences and competitive landscape for a rebranding campaign
- Managing a team of branding and creative professionals to deliver on-brand assets for a major marketing campaign
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on aspects of this role, requiring a strong understanding of branding, marketing, and consumer behavior in academic healthcare settings.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the enterprise brand and the vision for its future?
- How does this role collaborate with other functional areas of marketing, communications, and service operations?
- What are the key priorities for this role in the first 90 days?
- How does MUSC Health support the professional development and growth of its employees?
- What is the work environment like, and how does the team collaborate and communicate?
ASSUMPTION: These questions help assess the organization's brand strategy, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MUSC Careers portal
- Tailor your resume and cover letter to highlight your brand strategy, marketing, and leadership experience
- Prepare for your interview by researching MUSC Health and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
