Senior Director of Digital Marketing

📌 Core Information

🔹 Job Title: Senior Director of Digital Marketing

🔹 Company: Cyera

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Digital Marketing

🔹 Date Posted: June 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling digital marketing efforts to drive awareness, engagement, and pipeline
• Optimizing the company website for growth and user experience
• Managing and optimizing paid digital campaigns across various platforms
• Developing and scaling content syndication programs with external partners
• Building, mentoring, and scaling a high-performing digital team and agency ecosystem
• Analyzing and reporting on KPIs to improve ROI and influence strategic marketing decisions

ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record in digital marketing leadership. The ideal candidate will have experience managing teams and agencies, as well as a strong understanding of SEO, SEM, and content marketing.

📋 Key Responsibilities

✅ Own and evolve the company website as a strategic growth asset, overseeing UX, CRO, content updates, infrastructure, and web performance

✅ Lead the SEO strategy and execution across on-page, off-page, and technical SEO to improve organic visibility, rankings, and traffic

✅ Manage and optimize paid digital campaigns across search, display, retargeting, and social platforms, balancing awareness and performance goals

✅ Develop and scale content syndication programs with external partners to expand reach, drive qualified leads, and support the buyer’s journey

✅ Partner closely with campaigns, PMM, and brand to align digital programs with pipeline goals and target personas

✅ Build, mentor, and scale a high-performing digital team and agency ecosystem

✅ Analyze and report on KPIs across all digital channels, using insights to continually improve ROI and influence strategic marketing decisions

✅ Ensure digital compliance with privacy, accessibility, and brand standards

✅ Expand digital footprint in EMEA & ANZ

ASSUMPTION: This role requires a hands-on approach to digital marketing, with the ability to manage multiple projects and stakeholders simultaneously. The ideal candidate will have experience working with cross-functional teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role

Required Skills:

• Proven experience in digital marketing strategy and execution
• Strong leadership and team management skills
• Expertise in SEO, SEM, and content marketing
• Experience with web analytics and reporting tools
• Familiarity with marketing automation and CRM platforms
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Fluency in additional languages
• Experience working in a global organization

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on driving results through data-driven strategies. Experience in the tech industry or with B2B marketing is a plus.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on industry standards for a Senior Director of Digital Marketing with 10+ years of experience)

Benefits:

• Ability to work remotely, with office setup reimbursement
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director of Digital Marketing role. The final compensation will vary based on seniority, relevance of experience, location, and position requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security. Cyera is a leading data security platform purpose-built for the cloud era, empowering businesses to realize the full potential of their data.

Company Size: 501-1,000 employees. As a mid-sized company, Cyera offers a dynamic and collaborative work environment, with opportunities for growth and impact.

Founded: 2018. Cyera was founded with a mission to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities.

Company Description:

• Cyera is the data security company that gives businesses context and control over their most valuable asset: data.
• As a pioneer in Data Security Posture Management (DSPM), Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents, and automated remediation to reduce the attack surface and ensure operational resilience.
• Cyera takes a data-centric approach to security, assessing the exposure to your sensitive data, everywhere. Our DataGraph automatically and continuously learns from your environment, assessing your threat surface, data access, and security controls across multiple dimensions of risk.

Company Specialties:

• Data Security Platform
• Data Security Posture Management
• Discovery and Classification
• Data Detection and Response
• Data Access Governance
• Data Privacy
• and SaaS Security

Company Website: www.cyera.com

ASSUMPTION: Cyera is a well-funded, rapidly growing startup with a strong focus on innovation and customer success. The company's mission and values are centered around empowering businesses to secure their data and enabling agile collaboration.

📊 Role Analysis

Career Level: Senior Director. This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level stakeholder.

Reporting Structure: The Senior Director of Digital Marketing will oversee a team of digital marketing specialists and managers, as well as external agency partners.

Work Arrangement: Remote. This role offers the ability to work remotely, with the option to visit the office as needed.

Growth Opportunities:

• As Cyera continues to grow, there will be opportunities for the Senior Director of Digital Marketing to expand their team and take on additional responsibilities.
• The ideal candidate will have the opportunity to shape the digital marketing strategy and make a significant impact on the company's growth and success.
• Cyera offers a dynamic and collaborative work environment, with opportunities for professional development and career advancement.

ASSUMPTION: The Senior Director of Digital Marketing role is a critical position within Cyera's marketing organization. The ideal candidate will have the opportunity to make a significant impact on the company's growth and success, while also growing their own career within the organization.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in New York, NY; Tel Aviv, IL; and St. Louis, MO

Office Location(s): 500 7th Ave, New York, NY 10018, US; Tel Aviv, IL; 8112 Maryland Ave, St. Louis, Missouri 63105, US

Geographic Context:

• The United States offers a large and diverse market for digital marketing, with numerous opportunities for growth and expansion.
• The remote work arrangement allows for a flexible and inclusive work environment, enabling candidates from various backgrounds and locations to apply.
• The company's global presence in EMEA and ANZ provides opportunities for international collaboration and growth.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also providing opportunities for collaboration and growth within a global organization.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss the candidate's digital marketing experience and strategic vision
• Case study or project presentation to demonstrate the candidate's problem-solving and leadership skills
• Final interview with the CMO or another executive-level stakeholder to discuss the candidate's fit within the organization

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Cyera's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Include specific examples of your SEO, SEM, and content marketing successes
• Demonstrate your ability to lead and manage teams and agency partners
• Showcase your understanding of Cyera's mission and values, and how your skills and experience align with the role

ATS Keywords: Digital Marketing, SEO, SEM, Content Marketing, Team Management, Agency Management, Marketing Strategy, Marketing Leadership, Data-Driven Marketing, Marketing Analytics

ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or Ahrefs
• Marketo or HubSpot
• Adobe Creative Suite
• Asana or Trello

ASSUMPTION: The ideal candidate will have experience with industry-standard digital marketing tools and platforms, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Results-oriented
• Data-driven
• Collaborative
• Adaptable
• Strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have experience leading and managing teams and agency partners?
• Are you able to balance multiple projects and priorities simultaneously?
• Do you align with Cyera's mission and values?

ASSUMPTION: The ideal candidate for this role will be a strategic and data-driven digital marketing leader, with a strong work ethic and a results-oriented mindset. They will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams and external partners.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates with less experience in digital marketing leadership positions
• The role involves managing multiple projects and stakeholders simultaneously, which may be challenging for candidates with less experience in team management or agency management
• The role requires a strong understanding of SEO, SEM, and content marketing, which may be challenging for candidates with less experience in these areas
• The role may require occasional travel to attend industry events or meet with clients and partners

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on driving results through data-driven strategies. They will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams and external partners.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Digital Marketing role, but with a greater focus on strategy and leadership
• The role requires a higher degree of digital marketing expertise and leadership experience than a typical Marketing Manager or Specialist role
• The role offers a unique opportunity to make a significant impact on the company's growth and success, with a high degree of autonomy and responsibility

ASSUMPTION: The Senior Director of Digital Marketing role is a critical position within Cyera's marketing organization, requiring a high degree of digital marketing expertise, leadership, and strategic thinking. The ideal candidate will have a strong background in digital marketing, with a focus on driving results through data-driven strategies.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive brand awareness and pipeline growth
• Optimizing the company website for user experience and conversion rate, resulting in a 20% increase in organic traffic and a 15% increase in conversions
• Managing and optimizing paid digital campaigns across search, display, retargeting, and social platforms, resulting in a 30% increase in qualified leads and a 20% reduction in cost per acquisition

ASSUMPTION: The ideal candidate will have experience developing and executing digital marketing strategies, with a proven track record of driving results and improving ROI. They will be comfortable working with data and using it to inform their marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cyera support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion?
• How does Cyera measure the success of its digital marketing efforts, and what KPIs are most important to the organization?

ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to understand the company's digital marketing strategy and how they can contribute to its success. They will also be interested in learning about the company's culture and values, as well as its approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare a case study or project presentation to demonstrate your problem-solving and leadership skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.