π Core Information
πΉ Job Title: Senior Director of Marketing
πΉ Company: Evette
πΉ Location: Dallas, Texas
πΉ Job Type: Full Time
πΉ Category: Marketing
πΉ Date Posted: July 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving marketing strategy and enhancing brand awareness
- Managing and leading a marketing team
- Overseeing social media management and content creation
- Analyzing social media growth metrics and reporting insights
- Collaborating with cross-functional teams to align marketing initiatives with business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing tactics to drive significant revenue growth.
π Key Responsibilities
β
Lead and manage the marketing team, fostering a collaborative environment that encourages creativity and innovation
β
Develop and implement comprehensive marketing strategies that align with the company's vision, core values, goals, and objectives
β
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
β
Manage daily duties of all social media activities, ensuring consistent branding and messaging across platforms
β
Collaborate with the social media strategist to create and execute campaigns that drive engagement and growth
β
Monitor and analyze key performance indicators (KPIs) for social media growth on a weekly, monthly, and quarterly basis
β
Prepare and present reports to the CEO and other stakeholders, providing insights and recommendations based on analytical findings
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Business Administration, or related field; MBA preferred
Experience: 5+ years of progressive experience in marketing, with a focus on social media and content strategy
Required Skills:
- Proven track record of managing budgets and leading teams effectively
- Strong analytical skills with experience in performance metrics and marketing analytics tools
- Excellent communication and interpersonal skills
- Passion for the veterinary industry and understanding of the unique challenges faced by veterinary staffing
Preferred Skills:
- Experience in the veterinary industry or staffing sector
- Familiarity with veterinary relief services
ASSUMPTION: Candidates with experience in the veterinary industry or staffing sector may have a competitive advantage in understanding the unique challenges and nuances of this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Senior Director of Marketing role with 5-10 years of experience in the Dallas, Texas area, the estimated salary range is $120,000 - $160,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: This is a full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
π Applicant Insights
π Company Context
Industry: Evette operates in the staffing and recruiting industry, specifically focusing on veterinary services and relief staffing. The veterinary industry is a growing and competitive market, with a strong demand for skilled professionals.
Company Size: Evette is a mid-sized company with 11-50 employees, providing a unique opportunity for applicants to make a significant impact on the organization's growth and success.
Founded: Although the founding date is not specified, Evette has established itself as a trusted partner in the veterinary community, offering personalized service tailored to the unique needs, goals, and preferences of each veterinary professional they partner with.
Company Description:
- Evette is dedicated to empowering veterinary professionals to focus on their passion both at work and beyond
- The company provides personalized service, tailored to the unique needs, goals, and preferences of each veterinary professional they partner with
- As advocates for the veterinary medicine community, Evette champions the impactful work done by veterinary professionals
Company Specialties:
- Veterinary Services
- Staffing
- Human Resources
- Healthcare
- Recruiting
- Direct Hire
- Relief Staffing
Company Website: www.evettestaffing.com
ASSUMPTION: Evette's focus on personalized service and advocacy for veterinary professionals sets it apart in the competitive staffing and recruiting industry.
π Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise, leadership, and strategic thinking.
Reporting Structure: The Senior Director of Marketing will report directly to the CEO and work closely with cross-functional teams to align marketing initiatives with business objectives.
Work Arrangement: This is an on-site position, requiring the incumbent to work from Evette's corporate headquarters in Dallas, Texas. However, there may be opportunities for remote work or flexible scheduling, depending on the organization's policies and the incumbent's needs.
Growth Opportunities:
- As a senior-level position, this role offers opportunities for career advancement within the marketing department or the organization as a whole
- Evette's focus on professional development may provide opportunities for training, mentorship, or other growth opportunities
- The company's commitment to personalized service and advocacy for veterinary professionals may offer unique opportunities for career growth and impact
ASSUMPTION: The specific growth opportunities available to the incumbent will depend on the organization's needs, the incumbent's performance, and the company's overall growth and success.
π Location & Work Environment
Office Type: Evette's corporate headquarters is a professional office environment, located in the Dallas, Texas area.
Office Location(s): 10670 N Central Expy, 500, Dallas, Texas 75231, US
Geographic Context:
- The Dallas, Texas area is a vibrant and growing market, with a strong demand for skilled professionals in various industries, including staffing and recruiting
- The region offers a diverse range of cultural, recreational, and entertainment opportunities, as well as a competitive job market
- Dallas, Texas is centrally located, with easy access to major transportation hubs and a mild climate that allows for year-round outdoor activities
Work Schedule: This is a full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The specific work schedule and environment may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the CEO
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Industry knowledge and understanding of veterinary services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and marketing strategies
- Research Evette's company culture and values to demonstrate your fit with the organization
- Be prepared to discuss your understanding of the veterinary industry and how you can contribute to Evette's mission and goals
ATS Keywords: Marketing strategy, leadership, team management, social media management, content creation, analytics, reporting, collaboration, budget management, digital marketing, performance metrics, communication, interpersonal skills, mentorship, creativity, innovation, veterinary industry, staffing, relief services
ASSUMPTION: The application process and interview questions may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
π οΈ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
π Cultural Fit Considerations
Company Values:
- Empowerment: Evette is dedicated to empowering veterinary professionals to focus on their passion both at work and beyond
- Personalization: The company provides personalized service tailored to the unique needs, goals, and preferences of each veterinary professional they partner with
- Advocacy: As advocates for the veterinary medicine community, Evette champions the impactful work done by veterinary professionals
Work Style:
- Collaborative: Evette fosters a collaborative environment that encourages creativity and innovation within the marketing and leadership team
- Results-oriented: The company focuses on driving marketing strategies that enhance brand awareness, engagement, and growth
- Data-driven: Evette uses data-driven insights to continuously improve digital marketing performance and inform future strategies
Self-Assessment Questions:
- Do you have a proven track record of managing budgets and leading teams effectively in a marketing role?
- Are you passionate about the veterinary industry and understanding of the unique challenges faced by veterinary staffing?
- Do you have strong analytical skills with experience in performance metrics and marketing analytics tools?
- Are you comfortable working in a collaborative, results-oriented, and data-driven environment?
ASSUMPTION: The specific cultural fit factors and self-assessment questions may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
β οΈ Potential Challenges
- The competitive nature of the staffing and recruiting industry may present challenges in driving brand awareness and engagement
- The unique challenges faced by veterinary staffing may require a deep understanding of the industry and its specific needs
- The senior-level nature of this role may require the incumbent to manage multiple projects and deadlines simultaneously, presenting organizational and time management challenges
- The on-site nature of this role may require the incumbent to commute to Evette's corporate headquarters in Dallas, Texas, presenting potential logistical challenges
ASSUMPTION: The specific potential challenges presented by this role may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
π Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on leadership, team management, and strategic planning
- In the competitive staffing and recruiting industry, this role requires a deep understanding of the veterinary industry and its unique challenges
- Career progression in this role may lead to opportunities for advancement within the marketing department or the organization as a whole
ASSUMPTION: The specific role comparisons and industry context may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
π Sample Projects
- Developing and implementing a comprehensive marketing strategy to enhance brand awareness and engagement in the veterinary industry
- Managing and optimizing the company's online presence across various digital platforms, including websites, social media, and search engine optimization (SEO)
- Leveraging paid advertising channels like PPC campaign to reach targeted audiences and drive engagement and growth
- Analyzing social media growth metrics and reporting insights to inform future strategies and maximize ROI
ASSUMPTION: The specific sample projects presented by this role may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
β Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Evette support the professional development and growth of its marketing team members?
- What are the key challenges facing the veterinary industry, and how can this role contribute to addressing them?
- What is the company's approach to work-life balance, and how does it support its employees in achieving it?
ASSUMPTION: The specific interview questions and their relevance may vary depending on the organization's needs, the incumbent's role, and the company's overall growth and success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=225877&clientkey=1C427C43E06415AB6CCBE01BFE55243B
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and marketing strategies
- Research Evette's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.