Senior Director of Marketing

📌 Core Information

🔹 Job Title: Senior Director of Marketing

🔹 Company: INFORMDATA LLC

🔹 Location: Kennesaw, Georgia, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to drive awareness, engagement, and lead generation.
• Building and optimizing scalable demand generation programs across multiple channels.
• Leading event strategy and management for in-person and virtual events.
• Campaign management and optimization to ensure strong conversion metrics and ROI.
• Team leadership, coaching, and expansion of a high-performing marketing team.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing to drive growth and enhance brand visibility in the SaaS space.

📋 Key Responsibilities

✅ Integrated Marketing Strategy: Develop and execute a comprehensive marketing strategy that drives awareness, engagement, and lead generation across target markets.

✅ Demand Generation: Build and optimize scalable demand generation programs across multiple channels to generate high-quality leads and support the sales pipeline.

✅ Event Strategy and Management: Lead strategy and execution for in-person and virtual events, including industry conferences, webinars, and company-hosted experiences, leveraging a cohesive campaign approach to drive brand visibility and maximize lead acquisition.

✅ Campaign Management and Optimization: Own the execution and continual optimization of multi-channel marketing campaigns, ensuring strong conversion metrics and ROI, establishing data-driven performance transparency across the organization.

✅ Team Leadership: Lead, coach, and expand a high-performing marketing team across demand generation, content marketing, product marketing, and events, leveraging a player-coach approach to lead from the front and establish a performance standard for the team.

✅ Cross-Functional Collaboration: Partner closely with sales, product, customer success, executive leadership, and other teams as needed to ensure tight alignment between marketing efforts and company priorities.

✅ Brand and Messaging: Strengthen InformData’s brand presence and refine messaging to clearly communicate our value proposition to multiple customer segments. Partner with sales, customer success, and product to ensure all teams are communicating on brand.

✅ Content and Product Marketing: Oversee the creation of compelling content and product marketing materials that effectively communicate InformData's value proposition, partnering with subject matter experts and product team members to develop, execute, and evangelize content against a master content calendar.

✅ Analytics and Performance Management: Define KPIs, track performance metrics, and use data-driven insights to improve marketing outcomes and communicate impact to all relevant stakeholders including leadership.

✅ Budget Management: Partner with the CRO to develop, manage, and optimize the overall marketing budget.

✅ Customer Marketing: Create a customer marketing strategy that aligns with the broader company strategy and drives deeper engagement with existing customers.

ASSUMPTION: This role requires a strong understanding of various marketing disciplines, including digital marketing, content strategy, product marketing, and event management, as well as a passion for maximizing marketing efforts across a customer’s lifecycle.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7+ years of experience in B2B marketing, with at least 2 years in a leadership role.

Required Skills:

• Proven success in developing and scaling demand generation programs in a SaaS environment.
• Strong understanding of digital marketing channels, SEO/SEM, email marketing, and marketing automation tools with a proven track record of driving pipeline from them.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Proven success developing and executing against a marketing strategy that engages prospective and current customers at various conversion and lifecycle stages.
• Strong analytical skills with a data-driven, results-oriented approach to marketing strategy and execution.
• Experience working in SaaS, technology, or data-driven industries; experience in background screening, HR tech, or risk solutions is a plus.

Preferred Skills:

• Experience in event management and strategy.
• Familiarity with marketing analytics tools and CRM systems.

ASSUMPTION: Candidates should have a comprehensive understanding of various marketing disciplines, a passion for maximizing marketing efforts, and a proven track record of driving growth and enhancing brand visibility in the B2B SaaS space.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Based on industry standards for a Senior Director of Marketing role with 10+ years of experience in the B2B SaaS space)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director of Marketing role with the required experience level and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: InformData operates in the background screening and data solutions industry, focusing on providing reliable, efficient, and cost-effective data to consumer reporting agencies (CRAs).

Company Size: InformData is a mid-sized company with 1,001-5,000 employees, providing a structured and collaborative work environment with opportunities for growth and professional development.

Founded: 1998, with a merger of two leading, modern wholesale background screening data providers to create InformData.

Company Description:

• Bridging the gap between CRAs and the data they need.
• Background screening solutions that empower CRAs with actionable insights that are reliable, efficient, and drive down total cost of ownership.
• Passionate about making reliable people-data equitably accessible to all.

Company Specialties:

• Criminal Records and Court Data
• International Data
• Medical Compliance Data
• Resume Verification Data
• PBSA Certified Provider | Privacy Shield Certified
• National Criminal Data
• and Court Access Monitoring

Company Website: https://www.informdata.com/

ASSUMPTION: InformData's focus on providing reliable, efficient, and cost-effective data to CRAs sets it apart in the background screening and data solutions industry.

📊 Role Analysis

Career Level: Senior Director of Marketing is an executive-level role, responsible for developing and executing strategic marketing initiatives to drive growth and enhance brand visibility.

Reporting Structure: This role reports directly to the Chief Revenue Officer (CRO) and oversees a team of marketing professionals across demand generation, content marketing, product marketing, and events.

Work Arrangement: This is an on-site role based at InformData's headquarters in Kennesaw, Georgia, with some flexibility for remote work.

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows.
• Opportunities to collaborate with cross-functional teams and contribute to strategic decision-making processes.
• Professional development opportunities, such as training, workshops, and mentorship programs.

ASSUMPTION: This role offers a unique opportunity to lead a high-performing marketing team and drive strategic initiatives that support the company's growth and market expansion.

🌍 Location & Work Environment

Office Type: InformData's headquarters is a modern, collaborative workspace with open-concept offices, meeting rooms, and breakout spaces.

Office Location(s): 1701 Barrett Lakes Blvd NW, Suite 380, Kennesaw, Georgia 30144, US

Geographic Context:

• Kennesaw is located approximately 30 miles northwest of Atlanta, Georgia.
• The area offers a mix of urban and suburban living, with a variety of housing options, shopping, dining, and entertainment venues.
• Kennesaw is home to Kennesaw State University and has a growing job market, with many companies in the technology, healthcare, and retail sectors.

Work Schedule: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: InformData's headquarters provides a modern, collaborative work environment that fosters creativity, innovation, and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• On-site interview with the hiring manager and team members
• Final interview with the CRO
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and optimization
• Team leadership and collaboration
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a team environment.
• Research InformData's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the position.

ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Content Strategy, Product Marketing, Event Management, Campaign Management, Team Leadership, Cross-Functional Collaboration, Brand Messaging, Analytics, Performance Management, Budget Management, Customer Marketing, SEO/SEM, Email Marketing, Marketing Automation

ASSUMPTION: InformData's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO/SEM tools (e.g., Google Analytics, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: InformData uses a variety of marketing tools and technologies to streamline workflows, improve efficiency, and drive better outcomes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centricity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Strategic and forward-thinking
• Customer-focused and committed to exceptional service

Self-Assessment Questions:

• How do you align with InformData's core values, and can you provide an example of a time when you demonstrated each value in a professional setting?
• Describe your preferred work environment and how you thrive in collaborative, team-oriented settings. How do you handle conflict or disagreements within a team?
• How do you approach strategic planning and execution, and can you share an example of a time when you developed and executed a successful marketing strategy?

ASSUMPTION: InformData's company culture emphasizes integrity, customer-centricity, innovation, collaboration, and accountability, with a strong focus on teamwork and exceptional service.

⚠️ Potential Challenges

• Managing a high-performing marketing team and balancing the needs of various stakeholders.
• Adapting to a fast-paced, dynamic work environment and responding to changing market conditions.
• Balancing strategic planning and execution with day-to-day tactical tasks and team management responsibilities.
• Working with limited resources and prioritizing marketing initiatives to maximize impact and ROI.
• Navigating a competitive job market and standing out as a leader in the B2B SaaS space.

ASSUMPTION: These challenges require strong leadership skills, adaptability, and a strategic mindset to overcome and drive success in the role.

📈 Similar Roles Comparison

• Compared to other Senior Director of Marketing roles in the B2B SaaS space, this position offers a unique opportunity to lead a high-performing marketing team and drive strategic initiatives that support the company's growth and market expansion.
• InformData's focus on providing reliable, efficient, and cost-effective data to CRAs sets it apart in the background screening and data solutions industry, offering a compelling value proposition for customers and a unique challenge for marketing leaders.
• Career path comparison: This role offers a clear path for career growth, with opportunities to expand the marketing team and take on additional responsibilities as the company grows. With experience and proven success, candidates may advance to executive-level roles such as Chief Marketing Officer or Vice President of Marketing.

ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and cross-functional collaboration, with a strong focus on driving growth and enhancing brand visibility in the B2B SaaS space.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive awareness, engagement, and lead generation for a new product launch.
• Building and optimizing scalable demand generation programs across multiple channels to support a sales pipeline of 10,000 qualified leads per quarter.
• Leading event strategy and management for a series of in-person and virtual events, resulting in a 20% increase in brand visibility and a 15% increase in lead acquisition.

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and results-focused approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does InformData measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organizational structure?
• How does InformData support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement within the company?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does InformData approach cross-functional collaboration, and what opportunities exist for working with other departments to drive strategic initiatives and improve overall company performance?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your commitment to understanding the company's culture and dynamics, and your eagerness to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, emphasizing your strategic mindset, leadership abilities, and data-driven approach to marketing.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a team environment.
• Research InformData's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
• If selected for the final round, be prepared to present a strategic marketing plan or campaign idea that demonstrates your understanding of InformData's business and your vision for driving growth and enhancing brand visibility in the B2B SaaS space.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.