📌 Core Information
🔹 Job Title: Senior Director of Marketing
🔹 Company: Bionova Scientific LLC (Asahi Kasei Group)
🔹 Location: Remote Home Office USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategy aligned with business goals
- Leading and mentoring a high-performing marketing team
- Strengthening brand identity and driving lead generation across all channels
- Partnering with cross-functional teams to launch new offerings and create competitive positioning
- Conducting market research and voice-of-customer initiatives to guide product and messaging strategy
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B or B2C marketing, capable of driving business impact through integrated marketing initiatives.
📋 Key Responsibilities
✅ Define and lead the company’s overarching marketing strategy aligned with business goals
✅ Collaborate with executive leadership to shape market positioning, competitive differentiation, and go-to-market strategies
✅ Build, mentor, and lead a high-performing marketing team, including digital, brand, product marketing, and communications
✅ Foster a culture of innovation, accountability, and collaboration
✅ Strengthen brand identity and ensure consistency across all customer touchpoints
✅ Develop compelling messaging frameworks that resonate with target audiences and support sales enablement
✅ Own pipeline growth through integrated campaigns, digital acquisition strategies, ABM, and events
✅ Oversee marketing automation, lead nurturing, and performance tracking tools
✅ Partner with product, sales, and customer success teams to launch new offerings, develop value propositions, and create competitive positioning
✅ Conduct market research and voice-of-customer initiatives to guide product and messaging strategy
✅ Establish KPIs to measure the effectiveness of marketing programs
✅ Monitor campaign performance, ROI, and budget allocation to optimize results
✅ Align closely with sales, product, operations, and executive leadership to drive market expansion and customer retention
✅ Lead communications during product launches, PR efforts, and corporate announcements
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive marketing success across multiple channels and teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
Experience: 12+ years of progressive marketing leadership experience, with 5+ years at a senior or executive level
Required Skills:
- Proven success in leading marketing strategy and execution for B2B or B2C brands (industry-specific experience preferred)
- Strong background in digital marketing, lead generation, brand development, and product positioning
- Experience with modern martech stacks (e.g., HubSpot, Salesforce, Marketo, Webflow, Google Analytics)
- Exceptional communication, leadership, and organizational skills
- Data-driven mindset with the ability to translate insights into actionable plans
Preferred Skills:
- Experience in the biotechnology or pharmaceutical industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in B2B marketing and experience in the biotech or pharma industry may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing role with 12+ years of experience)
Benefits:
- Healthcare, Dental, and Vision insurance
- Life Insurance and Disability Program (100% covered by Bionova)
- Retirement Plan (401K) with up to 8% employer match
- Paid time off (up to two weeks)
- 10 days of Holidays and 5 days of Sick Leave
Working Hours: Full-time, with occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with the required experience level. Actual compensation may vary based on factors such as performance and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Bionova Scientific is a biologics Contract Development and Manufacturing Organization (CDMO) focused on developing and manufacturing recombinant protein products using mammalian cell culture processes. As a subsidiary of Asahi Kasei Medical, Bionova benefits from the resources and support of a larger organization while maintaining its agile and innovative culture.
Company Size: Asahi Kasei Group has over 10,000 employees globally, providing a large network of resources and opportunities for professional growth. Bionova, as a subsidiary, offers a more intimate work environment with a strong focus on collaboration and innovation.
Founded: Asahi Kasei was founded in 1922, with Bionova becoming a subsidiary in 2022. The company has a rich history and a commitment to creating for tomorrow.
Company Description:
- Bionova is a rapidly growing, biologics CDMO focused on developing and manufacturing recombinant protein products using mammalian cell culture processes.
- The company operates with a commitment to bringing together top scientific talent, arming them with the best available tools, and setting them loose in an agile, energized culture focused on solving difficult client challenges.
- Bionova’s success depends on its ability to exceed clients’ expectations, and the company looks for candidates with an innate desire to serve, adaptability, and an interest in transformative action.
Company Specialties:
- Biologics CDMO
- Recombinant protein products
- Mammalian cell culture processes
- Plasmid DNA process development and manufacturing
Company Website: Asahi Kasei Group
ASSUMPTION: As a subsidiary of Asahi Kasei Group, Bionova benefits from the larger organization’s resources and support while maintaining its agile and innovative culture.
📊 Role Analysis
Career Level: Executive-level role reporting directly to the CEO or another C-level executive
Reporting Structure: This role will lead and mentor a high-performing marketing team, with potential for further expansion as the company grows
Work Arrangement: On-site with remote flexibility, requiring occasional travel to meet clients, attend events, and visit other locations in the USA
Growth Opportunities:
- As Bionova continues to grow, there may be opportunities for the Senior Director of Marketing to expand their team or take on additional responsibilities
- The company’s commitment to innovation and transformative action may present unique growth opportunities for the right candidate
- Working for a subsidiary of a larger organization like Asahi Kasei Group may provide access to additional resources and professional development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the marketing team and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote home office with occasional on-site requirements
Office Location(s): United States (with flexibility for remote work)
Geographic Context:
- The United States offers a diverse range of professional opportunities and a large talent pool for the Senior Director of Marketing to draw from
- The remote nature of this role allows for greater flexibility in location, enabling the ideal candidate to work from their preferred home office location
- Occasional travel may be required to meet clients, attend events, and visit other locations in the USA
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: The remote nature of this role offers greater flexibility for the ideal candidate, allowing them to work from their preferred home office location while still benefiting from the resources and support of a larger organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other key stakeholders
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team-building skills
- Communication and presentation abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience and strategic thinking skills
- Be prepared to discuss your approach to marketing strategy, campaign execution, and team leadership
- Demonstrate your ability to work collaboratively and drive results in a fast-paced, agile environment
- Showcase your understanding of the biotech or pharma industry and how your experience can drive success for Bionova
ATS Keywords: Marketing Strategy, Lead Generation, Brand Development, Product Positioning, Digital Marketing, Team Leadership, Communication Skills, Data-Driven Mindset, Market Research, Customer Engagement, Campaign Performance, Sales Enablement, Innovation, Collaboration, Budget Management, KPI Establishment
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership, and cultural fit, with a strong emphasis on marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Modern martech stacks (e.g., HubSpot, Salesforce, Marketo, Webflow, Google Analytics)
- Marketing automation and performance tracking tools
- Project management and collaboration software (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with modern martech stacks and marketing automation tools, as well as a strong working knowledge of project management and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bionova values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional partnerships
- Customer Focus: Bionova is committed to exceeding clients’ expectations and delivering exceptional service
Work Style:
- Agile and energized: Bionova operates in a fast-paced, agile environment that requires employees to be adaptable and responsive to change
- Data-driven: The company values a data-driven approach to decision-making and continuous improvement
- Transformative: Bionova seeks candidates who are passionate about driving change and making a meaningful impact on the business
Self-Assessment Questions:
- Do I thrive in an agile, fast-paced environment and enjoy driving transformative action?
- Am I passionate about exceeding clients’ expectations and delivering exceptional service?
- Do I have a proven track record of leading high-performing marketing teams and driving business impact through integrated marketing initiatives?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in marketing, a passion for driving transformative action, and a commitment to delivering exceptional service to clients.
⚠️ Potential Challenges
- Occasional travel requirements may present challenges for candidates who prefer a fully remote work arrangement
- Working in a fast-paced, agile environment may require adaptability and a strong ability to manage multiple priorities
- Leading a high-performing marketing team may present unique challenges in terms of team dynamics and individual growth
- Driving business impact through integrated marketing initiatives may require a strong understanding of the biotech or pharma industry and its unique challenges
ASSUMPTION: The ideal candidate for this role will be adaptable, resilient, and capable of driving results in a fast-paced, agile environment.
📈 Similar Roles Comparison
- This role differs from other senior marketing positions in its focus on the biotech or pharma industry and the unique challenges it presents
- As a subsidiary of a larger organization, Bionova offers a more intimate work environment with a strong focus on collaboration and innovation, compared to larger CDMOs or marketing agencies
- Career path comparison: This role offers significant growth potential, with opportunities to expand the marketing team and take on additional responsibilities as the company continues to grow
ASSUMPTION: This role offers a unique blend of strategic marketing leadership, industry-specific expertise, and the opportunity to drive transformative action in a fast-paced, agile environment.
📝 Sample Projects
- Developing and executing a global marketing strategy for a new product launch, including competitive positioning, messaging frameworks, and integrated campaign execution
- Conducting market research and voice-of-customer initiatives to inform product development and messaging strategy for an existing product line
- Leading a team to rebrand the company and strengthen its brand identity across all customer touchpoints, including website, collateral, and social media presence
ASSUMPTION: The ideal candidate for this role will have experience leading marketing strategy, campaign execution, and team-building initiatives, with a strong understanding of the biotech or pharma industry and its unique challenges.
❓ Key Questions to Ask During Interview
- Can you describe the company’s approach to marketing strategy and campaign execution?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success?
- What are the key challenges facing the biotech or pharma industry, and how does this role address them?
- How does the company support the growth and development of its marketing team members?
- What is the company’s approach to innovation and driving transformative action?
ASSUMPTION: The ideal candidate for this role will be curious, engaged, and proactive in seeking out information about the company, its culture, and its approach to marketing strategy and execution.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience and strategic thinking skills
- Prepare a portfolio or examples of your marketing strategy, campaign execution, and team-building initiatives
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
