📌 Core Information
🔹 Job Title: Senior Director of Marketing
🔹 Company: ThalamusGME
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing foundational marketing strategies for customer acquisition and long-term expansion
- Leading a marketing team and collaborating with cross-functional partners
- Driving brand awareness and growth in a complex marketplace
- Balancing brand building with near-term revenue generation
- Positioning Thalamus as a category leader in healthcare marketing
ASSUMPTION: This role requires a strategic thinker who can thrive in both high-level vision and hands-on execution in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Define and evolve a cohesive brand identity that spans all customer segments
✅ Establish and uphold clear brand guidelines, ensuring consistency across all internal and external communications
✅ Monitor brand performance and perception, iterating strategy based on insights and market trends
✅ Build and lead a foundational marketing strategy aligned with Thalamus’s growth trajectory, business goals, and long-term vision
✅ Oversee the planning, budgeting, and execution of integrated campaigns across the marketing funnel
✅ Shape market entry and expansion strategies, balancing brand building with near-term revenue generation
✅ Set the vision for content strategy, ensuring storytelling aligns with our brand, business objectives, and audience needs
✅ Oversee content execution across campaigns, brand, events, and thought leadership initiatives
✅ Position Thalamus as a category leader through consistent, high-impact messaging
✅ Develop the strategic approach to Thalamus-led and industry events to strengthen our presence and relationships
✅ Ensure events contribute to key business objectives: lead generation, brand exposure, and talent recruitment
✅ Evaluate event ROI and guide future investments accordingly
✅ Act as a strategic marketing partner to Product, Sales, Customer Experience, and Talent leaders
✅ Work closely with our CEO to shape and amplify the voice of the company, blending historical context with future vision
✅ Participate in strategic planning cycles, aligning marketing initiatives to company-wide OKRs and launch milestones
✅ Lead employer brand strategy to position Thalamus as a top destination for mission-driven, high-performing talent
✅ Collaborate with the Talent team to support recruiting through consistent, values-aligned messaging
✅ Evaluate and implement AI-enabled tools and marketing technologies that increase scale, precision, and efficiency
✅ Foster a culture of experimentation and innovation within the marketing team
✅ Define and report on marketing KPIs to track effectiveness, inform decisions, and drive continuous improvement
✅ Use data insights to iterate on campaigns and strategy, and to communicate progress to executive stakeholders
ASSUMPION: This role requires a strong understanding of modern marketing tech stacks, AI-enabled tools, and analytics platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of progressive marketing experience, with at least 3-5 years in a leadership role at a growth-stage B2B or marketplace company.
Required Skills:
- Proven ability to build and scale marketing functions across brand, growth, content, and communications
- Background marketing health tech to enterprise healthcare clients
- Strong understanding of modern marketing tech stacks, AI-enabled tools, and analytics platforms
- Exceptional communication, storytelling, and cross-functional leadership skills
- Strategic thinker who thrives in both high-level vision and hands-on execution
- Mission-oriented and excited to work in a fast-paced, collaborative environment
- Excellent written and verbal communication skills with clear, structured thinking and ability to influence stakeholders in a remote-first environment
Preferred Skills:
- Experience in the health tech, marketplace SaaS, or recruitment industries
- Experience developing marketing strategies for two-sided marketplace
ASSUMPTION: Candidates should have a strong understanding of the healthcare industry and be comfortable working with AI-enabled tools.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director of Marketing role in the healthcare industry, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Healthcare Technology)
Company Size: 11-50 employees (Mid-size)
Founded: 2013 (12 years ago)
Company Description:
- Thalamus is a public benefit corporation and the premier, cloud-based interview management platform designed specifically for application to Graduate Medical Education (GME) training programs.
- The software streamlines communication by eliminating unnecessary phone calls/emails, allowing applicants to book interviews in real-time, while acting as a comprehensive applicant tracking system for residency and fellowship programs.
- Thalamus provides comprehensive online interview scheduling and travel coordination via a real-time scheduling system, video interview platform, AI application screening/review tool (Cortex) providing technology-assisted holistic review, and first-in-class analytics dashboard (Cerebellum).
- Now featured nationally at over 800+ institutions, 8,000+ residency and fellowship programs, and used by nearly all applicants, Thalamus is the most comprehensive solution in GME interview management.
Company Specialties:
- Graduate Medical Education
- Residency and Fellowship Interview Management
- Residency and Fellowship Application Management
- Residency and Fellowship Travel Planning
- Residency and Fellowship Data Analytics
- and Residency and Fellowship Recruitment
Company Website: http://www.thalamusgme.com
ASSUMPTION: Thalamus is a well-established company in the healthcare technology industry, with a strong focus on innovation and data-driven insights.
📊 Role Analysis
Career Level: Senior Director (Executive level)
Reporting Structure: Reports directly to the Founder & CEO
Work Arrangement: Remote OK (with flexibility for on-site work as needed)
Growth Opportunities:
- Potential to shape the marketing team and strategy as the company expands into broader physician recruitment
- Opportunity to work closely with the CEO and other executive leaders to drive company-wide growth
- Potential to grow into a Chief Marketing Officer role as the company scales
ASSUMPTION: This role offers significant growth potential as Thalamus expands its offerings and enters new markets.
🌍 Location & Work Environment
Office Type: Remote-first with occasional on-site work
Office Location(s): Santa Clara, California and Nashville, Tennessee
Geographic Context:
- Santa Clara, California: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- Nashville, Tennessee: Known for its thriving music and entertainment industry, with a growing tech scene and affordable cost of living
Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM EST
ASSUMPTION: Thalamus offers a flexible work environment that caters to a remote-first workforce, with occasional on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-depth interview with the CEO and other team members
- Final round interview with the CEO and other key stakeholders
Key Assessment Areas:
- Strategic thinking and vision for the marketing team and company
- Proven leadership and team-building skills
- Deep understanding of the healthcare industry and marketing tech stacks
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, collaborative environment
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and healthcare industry experience
- Prepare for behavioral interview questions that focus on your strategic thinking, leadership, and problem-solving skills
- Be ready to discuss your vision for Thalamus's marketing team and strategy
- Showcase your understanding of the healthcare industry and Thalamus's unique value proposition
ATS Keywords: Marketing Strategy, Brand Management, Content Strategy, Cross-Functional Leadership, Data Analysis, AI Tools, Healthcare Marketing, Team Leadership, Event Management, Performance Measurement, Employer Branding, Storytelling, Strategic Planning, Growth Strategy, Customer Acquisition, Innovation, Health Tech, Marketplace SaaS, Recruitment
ASSUMPTION: Thalamus uses an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume can improve your chances of being noticed.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- AI-enabled marketing tools (e.g., Cortex, Albert)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Thalamus uses a variety of marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Focused on improving healthcare through innovative technology solutions
- Collaborative: Working together to achieve common goals and drive success
- Inclusive: Valuing diversity in backgrounds, experiences, and perspectives
- Adaptable: Embracing change and continuous learning
- Data-driven: Making informed decisions based on data and analytics
Work Style:
- Remote-first: Collaborating effectively in a virtual work environment
- Fast-paced: Adapting to changing priorities and tight deadlines
- Cross-functional: Working closely with various teams to achieve shared objectives
- Data-informed: Using data and insights to guide decision-making and strategy
- Innovative: Embracing new ideas and approaches to problem-solving
Self-Assessment Questions:
- How do you align with Thalamus's mission to ensure the right doctor ends up at the right hospital to treat the right patients?
- How comfortable are you working in a remote-first environment, collaborating with team members across different time zones?
- How do you balance strategic thinking with hands-on execution, especially in a fast-paced, collaborative environment?
ASSUMPTION: Thalamus values candidates who are passionate about their mission, comfortable working remotely, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a remote team with members across different time zones
- Balancing brand building with near-term revenue generation in a complex marketplace
- Keeping up with the latest marketing technologies and trends in the fast-paced healthcare industry
- Navigating the unique dynamics of a two-sided marketplace
- Adapting to changing priorities and shifting market demands
ASSUMPTION: These challenges require a strategic, adaptable, and data-driven approach to marketing and leadership.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the healthcare industry and its unique challenges
- As a Senior Director, you'll have significant influence over the company's marketing strategy and brand identity
- This role offers the opportunity to shape the marketing team and strategy as Thalamus expands into broader physician recruitment
ASSUMPTION: This role is unique in its focus on the healthcare industry and its potential for growth and impact as Thalamus expands its offerings.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new physician recruitment product
- Launching a rebranding campaign to reflect Thalamus's expansion into broader healthcare markets
- Creating and implementing a content marketing strategy to educate healthcare providers about the benefits of Thalamus's technology
ASSUMPTION: These projects demonstrate the strategic and innovative nature of the marketing challenges faced by Thalamus.
❓ Key Questions to Ask During Interview
- How does Thalamus plan to expand its offerings and enter new markets in the coming years?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their success?
- How does Thalamus support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the marketing team, and how are they tracked and reported?
- How does Thalamus balance the need for brand building with the need for near-term revenue generation in a complex marketplace?
ASSUMPTION: These questions help you understand the company's growth plans, marketing strategy, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and healthcare industry experience
- Prepare for behavioral interview questions that focus on your strategic thinking, leadership, and problem-solving skills
- Be ready to discuss your vision for Thalamus's marketing team and strategy
- Showcase your understanding of the healthcare industry and Thalamus's unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
