π Core Information
πΉ Job Title: Senior Director of Marketing
πΉ Company: Montrose Environmental Group
πΉ Location: United States (Remote OK)
πΉ Job Type: Full-Time
πΉ Category: Environmental Services
πΉ Date Posted: 2025-04-24
πΉ Experience Level: 10+ years
πΉ Remote Status: Remote OK (preference for metro Denver, CO; Raleigh-Durham, NC; Dallas, TX; Irvine, CA; or Houston, TX)
π Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy for the Measurement & Analysis segment
- Leading a high-performing marketing team and collaborating cross-functionally with sales, operations, and corporate marketing & communications
- Driving brand awareness, supporting revenue growth, and strengthening market leadership for Laboratories, Real Time Air, Stack, LDAR, and OGI businesses
- Influencing business strategy by bringing market insights, client needs, and growth opportunities to the table
- Managing the marketing pipeline and driving measurable ROI through omni-channel content campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive growth and market leadership for the Measurement & Analysis segment.
π Key Responsibilities
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Developing and executing a robust marketing strategy aligned with business segment priorities and broader enterprise goals
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Overseeing the development of thought leadership, data-driven content, case studies, and messaging tailored to key sectors, buyer personas, and industry trends
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Serving as a strategic partner on the segment leadership team, working cross-functionally with sales, operations, and corporate marketing & communications
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Leading, scaling, and mentoring a high-performing marketing team across best-in-class content, demand generation, brand, digital, and events
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Amplifying the brandβs positioning and go-to-market messaging, balancing education, technical accuracy, and client value
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Partnering closely with Corporate Communications to ensure consistent storytelling across internal and external channels
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Owning the marketing pipeline and leading omni-channel content campaigns that drive measurable ROI, grow brand awareness, and support the sales cycle
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Aligning closely with sales on lead generation strategies and territory goals; expertise in Account-Based Marketing (ABM) is a plus
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Monitoring industry trends, client needs, and competitive activity to inform marketing strategy and evaluate campaign effectiveness
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Developing and managing the marketing budget in partnership with business leadership, ensuring accurate forecasting and cost-effectiveness
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Defining and tracking KPIs to measure marketing performance, campaign impact, and business outcomes
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Overseeing project timelines and deliverables, ensuring on-time, on-budget execution
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Staying ahead of marketing trends and emerging technologies to integrate fresh ideas into content and campaigns
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Continuously evaluating and refining creative approaches to maintain brand consistency and deliver high-quality, high-impact work
ASSUMPTION: This role requires a strong understanding of marketing best practices, data-driven decision-making, and the ability to manage multiple initiatives while aligning with stakeholder expectations.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Communications, Advertising, English, or related field; MBA or advanced degree preferred
Experience: 10+ years in senior marketing leadership, including team management and strategic oversight, with a track record of developing talent and building succession
Required Skills:
- Proven success leading a marketing line of business or segment representative of $500M+ in annual revenue
- Recognized as a leader who embraces innovation and applies modern marketing best practices to drive measurable outcomes
- Strong business acumen and insight into market dynamics, buyer behavior, and brand positioning across diverse audiences
- Excellent communication and interpersonal skills, with the ability to clearly articulate ideas and collaborate across teams, clients, and stakeholders
- Adaptable, resilient, and comfortable working both independently and collaboratively in a fast-paced, evolving environment
- Highly organized with exceptional time management and prioritization skills; able to manage multiple initiatives while aligning with stakeholder expectations
- Willingness and ability to travel domestically and internationally (15-25%) as needed
- Must be dynamic and enthusiastic, with the ability to inspire and motivate teams to deliver excellence
Preferred Skills:
- Background in Environmental, Scientific, Architecture & Engineering (A&E) consulting sectors and/or B2B strongly desired
- Experience with Salesforce Marketing Cloud, Asana, or similar project management and MarTech tools/platforms
ASSUMPTION: Candidates with a strong background in B2B marketing, experience in the environmental industry, and a proven track record of leading high-performing marketing teams will be most successful in this role.
π° Compensation & Benefits
Salary Range: $165,000 - $200,000 per year based on accomplishments, performance, credentials, and geography
Benefits:
- Mentorship and professional development resources
- Competitive medical, dental, and vision insurance coverage
- 401k with a competitive 4% employer match
- Progressive vacation policies, company holidays, and paid parental leave benefits
- Financial assistance program that supports peers in need
- Access to a student loan planning tool
Working Hours: Full-time, with the ability to work remotely and flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience, performance, and location.
π Applicant Insights
π Company Context
Industry: Montrose Environmental Group operates in the Environmental Services industry, focusing on providing comprehensive environmental solutions to clients across various sectors.
Company Size: Montrose Environmental Group is a mid-sized company with 1,001-5,000 employees, offering a dynamic and evolving work environment with ample opportunities for growth and collaboration.
Founded: Montrose Environmental Group was founded in 1982 and has since grown to become a leading provider of environmental services, with a strong commitment to innovation and sustainability.
Company Description:
- Montrose Environmental Group is a global company offering the full spectrum of consulting, testing, treatment, and human health services and technology
- The company is passionate about continuously innovating and evolving to provide clients with the latest solutions for their most complex challenges across a range of industries
- Montrose Environmental Group has 100+ offices across the United States, Canada, Europe, and Australia and over 3,400 employees ready to provide solutions for environmental needs
Company Specialties:
- Air Quality Services
- Environmental Laboratory Services
- Regulatory Compliance Services
- Engineering Services
- Environmental Toxicology
- Analytical Chemistry
- Ultratrace
- Remediation Services
- Biogas
- Water Treatment Systems
- Fugitive Emissions
- Stack Testing
- Regulatory Consulting
- Leak Detection and Repair
- LDAR
- and Wastewater Treatment
Company Website: montrose-env.com
ASSUMPTION: Montrose Environmental Group's extensive experience and expertise in the environmental industry make it an attractive employer for professionals seeking to grow their careers in a dynamic and innovative field.
π Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and marketing expertise to drive growth and market leadership for the Measurement & Analysis segment.
Reporting Structure: The Senior Director of Marketing will report directly to the SVP of Marketing & Communications and collaborate closely with the segment leadership team, sales, operations, and corporate marketing & communications.
Work Arrangement: This role offers a flexible work arrangement, with a preference for candidates based in metro Denver, CO; Raleigh-Durham, NC; Dallas, TX; Irvine, CA; or Houston, TX, but is open to remote applicants.
Growth Opportunities:
- Montrose Environmental Group's rapid growth and expansion present numerous opportunities for career advancement and professional development
- The company's commitment to innovation and continuous improvement creates an ideal environment for ambitious marketing professionals looking to grow and make a significant impact
- This role offers the opportunity to lead a high-performing marketing team and influence business strategy, positioning the successful candidate for future leadership roles within the organization
ASSUMPTION: Candidates with a strong desire to grow professionally and take on new challenges in a dynamic and evolving work environment will find this role particularly appealing.
π Location & Work Environment
Office Type: Montrose Environmental Group offers a hybrid work environment, with a preference for candidates based in metro Denver, CO; Raleigh-Durham, NC; Dallas, TX; Irvine, CA; or Houston, TX, but is open to remote applicants.
Office Location(s): Montrose Environmental Group has offices in various locations across the United States, Canada, Europe, and Australia, with the preference for this role to be based in one of the specified metro areas.
Geographic Context:
- The preferred metro areas for this role offer vibrant and diverse communities, with a range of cultural, recreational, and professional opportunities
- Each location provides easy access to major transportation hubs, making it convenient for commuting and travel
- The company's global presence offers opportunities for international travel and collaboration with colleagues based in various countries
Work Schedule: The work schedule for this role is full-time, with flexible hours and the ability to work remotely as needed. The successful candidate will be expected to manage their time effectively and prioritize tasks to meet deadlines and deliver high-quality work.
ASSUMPTION: Candidates who value a flexible work environment, with the ability to balance work and personal responsibilities, will find Montrose Environmental Group's hybrid work arrangement appealing.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate marketing strategy, leadership, and problem-solving skills
- Final interviews with key stakeholders, including the SVP of Marketing & Communications and members of the segment leadership team
- Background check and reference checks
Key Assessment Areas:
- Strategic marketing planning and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and campaign optimization
- Industry knowledge and market trends awareness
- Adaptability and resilience in a fast-paced, evolving environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership accomplishments, and industry-specific knowledge
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice articulating your thought processes and decision-making strategies
- Research Montrose Environmental Group's company culture, values, and recent projects to demonstrate your enthusiasm and alignment with the organization's mission and goals
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: B2B Marketing, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Data-Driven Marketing, Campaign Optimization, Environmental Industry, Market Trends, Adaptability
ASSUMPTION: Candidates who take the time to tailor their application materials, research the company, and prepare thoroughly for interviews will have a significant advantage in the hiring process.
π οΈ Tools & Technologies
- Salesforce Marketing Cloud
- Asana or similar project management tools
- MarTech tools and platforms
- Industry-specific software and analytics tools
ASSUMPTION: Familiarity with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed, will be essential for success in this role.
π Cultural Fit Considerations
Company Values:
- We Value Our People: Montrose Environmental Group prioritizes the well-being, growth, and success of its employees
- We Value Our Community: The company is committed to making a positive impact on the communities it serves and the environment
- We Value Our Clients: Montrose Environmental Group is dedicated to delivering exceptional service and solutions that meet the unique needs of its clients
- We Value Our Shareholders: The company is committed to creating long-term value for its shareholders through sustainable growth and strong financial performance
Work Style:
- Dynamic and fast-paced work environment, with a strong emphasis on innovation, collaboration, and continuous improvement
- Opportunities for growth and professional development, with a focus on mentorship and knowledge-sharing
- Strong commitment to sustainability, environmental responsibility, and social impact
- Diverse and inclusive work culture, with a focus on attracting and retaining top talent from various backgrounds and experiences
Self-Assessment Questions:
- How do your personal values align with Montrose Environmental Group's company values, and how do you demonstrate these values in your daily work?
- Describe a time when you had to adapt to a significant change or challenge in a marketing campaign or strategy, and how did you ensure the campaign's success?
- How do you approach collaboration and stakeholder management in a cross-functional team environment, and can you provide an example of a successful collaboration experience?
ASSUMPTION: Candidates who can demonstrate a strong fit with Montrose Environmental Group's company values, work style, and cultural priorities will be most successful in this role.
β οΈ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly to changes and prioritize tasks effectively
- The role may involve international travel, which could present challenges for candidates with personal or family commitments
- The need to manage a high-performing marketing team may require candidates to balance strategic planning with day-to-day tactical responsibilities
- The role may involve working with diverse stakeholders, including clients, partners, and internal teams, which could present communication and collaboration challenges
ASSUMPTION: Candidates who are adaptable, resilient, and effective communicators will be best equipped to overcome the potential challenges associated with this role.
π Similar Roles Comparison
- Compared to other senior marketing roles in the environmental industry, this position offers a unique opportunity to lead a high-performing marketing team and influence business strategy for a rapidly growing global company
- The environmental industry is dynamic and evolving, with a strong focus on innovation and sustainability, presenting unique challenges and opportunities for marketing professionals
- This role offers a clear path for career advancement and professional development, with the potential for future leadership roles within the organization
ASSUMPTION: Candidates who are seeking a challenging and rewarding role with significant growth potential and the opportunity to make a meaningful impact on a dynamic and evolving industry will find this position particularly appealing.
π Sample Projects
- Developing and executing a comprehensive marketing strategy for the Measurement & Analysis segment, including thought leadership content, case studies, and targeted campaigns to drive brand awareness and revenue growth
- Collaborating with cross-functional teams to optimize marketing performance, campaign impact, and business outcomes, and integrating market insights into business strategy
- Managing the marketing pipeline and leading omni-channel content campaigns that drive measurable ROI, grow brand awareness, and support the sales cycle
ASSUMPTION: The sample projects listed provide a snapshot of the key responsibilities and deliverables associated with this role, and are intended to give candidates a sense of the types of initiatives they may be expected to lead and manage.
β Key Questions to Ask During Interview
- How does the Measurement & Analysis segment fit into the broader enterprise goals, and what are the key priorities for this role in the first 90 days?
- Can you describe the team structure and dynamics of the marketing team, and how does this role fit into the overall leadership and reporting structure?
- How does Montrose Environmental Group support the growth and development of its marketing team members, and what opportunities are there for professional advancement within the organization?
- What are the key challenges and opportunities facing the Measurement & Analysis segment, and how can this role drive growth and market leadership in this competitive landscape?
- How does Montrose Environmental Group approach collaboration and communication across its various offices and locations, and what tools and technologies are used to facilitate remote work and team management?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will not only help candidates assess their fit for the role but also demonstrate their interest and engagement with the hiring manager and the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership accomplishments, and industry-specific knowledge
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice articulating your thought processes and decision-making strategies
- Research Montrose Environmental Group's company culture, values, and recent projects to demonstrate your enthusiasm and alignment with the organization's mission and goals
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.