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Senior Director of Marketing - Advanced Surgical

CONMED Corporation
Full-time
On-site
Denver, Colorado, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director of Marketing - Advanced Surgical

πŸ”Ή Company: CONMED Corporation

πŸ”Ή Location: Denver, Colorado, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 21, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team of 25+ marketing and sales training professionals
  • Driving profitable growth in the Advanced Surgical business
  • Collaborating with cross-functional teams to execute product launch plans
  • Managing the annual business planning process
  • Forging productive relationships with peers within the advanced surgical marketing leadership team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various departments to achieve business objectives.

πŸ“‹ Key Responsibilities

βœ… Manage a team of 25+ marketing and sales training professionals to high performance

βœ… Cultivate a robust talent development plan to build a market-leading organization and culture

βœ… Partner with upstream, downstream, and sales enablement and training marketing leaders to develop and execute new product launch plans

βœ… Craft and track the annual marketing budget to deliver on financial commitments and targets

βœ… Empower and drive the team toward excellence in customer intimacy

βœ… Lead product planning, positioning, pricing, and promotion activities for the current product portfolio

βœ… Collaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging, and tactics

βœ… Serve as the face of the company as the principal knowledge owner for the product portfolio, driving best-in-class relationships with surgeon faculty, societies, and customers

βœ… Promote the portfolio with customers (sales management, reps, and surgeons) at conventions and sales meetings

βœ… Serve as the market expert within the business, understanding customer requirements, competitor strengths and weaknesses, and how to effectively differentiate products

βœ… Work with surgeons and sales representatives in operating room and laboratory environments to support and promote product evaluations via safe and effective use

βœ… Leverage knowledge through the development of marketing collateral, key messages, and product training to ensure domestic and international sales teams are fully equipped to sell products/solutions

βœ… Partner with sales and supply chain functions to guide and support selling activities to meet sales revenue and operating earnings targets, backorder management, and overall product lifecycle support

βœ… Develop and execute strategic plans and initiatives to gain greater market share, improve revenue generation, and increase penetration of technologies

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s in Marketing or Business Administration, MBA preferred

Experience: Minimum of 10 years of marketing/in-line brand management experience in medical device, with 8 or more years of employee management experience, including managing large teams and at least 3 managing those who also manage others

Required Skills:

  • Proficient in Microsoft Office Suite of products (e.g., Excel, PowerPoint, Word)
  • Strong communication and interpersonal skills (verbal, written)
  • Experience with sales and marketing of disposable and capital medical equipment along with experience in partnering with R&D on new product development launches

Preferred Skills:

  • Experience in the medical device industry
  • Proven track record of driving profitable growth in a business

ASSUMPTION: Candidates with a strong background in medical device marketing and proven leadership skills are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $250,000 per year

Benefits:

  • Competitive compensation
  • Excellent healthcare including medical, dental, vision, and prescription coverage
  • Short & long term disability plus life insurance -- cost paid fully by CONMED
  • Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
  • Employee Stock Purchase Plan -- allows stock purchases at a discounted price
  • Tuition assistance for undergraduate and graduate level courses

Working Hours: Full-time, with approximately 30-40% travel required

ASSUMPTION: The salary range provided is CONMED’s good faith belief at the time of this posting and may vary based on geographic location, work experience, education, and skill level.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1970

Company Description:

  • CONMED is a global medical technology company specializing in the development and sale of surgical and patient monitoring products and services
  • The company serves healthcare professionals within various specialties, including Orthopedic, Laparoscopic, Robotic & Open Surgery, Gastroenterology & Pulmonology, and Cardiology & Critical Care
  • CONMED's mission is to enable healthcare providers worldwide to deliver exceptional outcomes for patients through accessible CONMED solutions

Company Specialties:

  • Orthopedics
  • Medical Devices
  • Advanced Energy
  • Surgery
  • GI
  • Laparoscopy
  • and General Surgeons and Ob-Gyns

Company Website: http://www.conmed.com/

ASSUMPTION: CONMED's extensive experience and global presence in the medical device industry make it an attractive employer for professionals seeking a challenging and rewarding career in the field.

πŸ“Š Role Analysis

Career Level: Senior Director

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: On-site, with approximately 30-40% travel required

Growth Opportunities:

  • Potential to grow within the marketing department or other areas of the organization
  • Opportunities to work on high-impact projects and initiatives
  • Chance to develop leadership and management skills by managing a large team

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Denver, Colorado

Geographic Context:

  • Denver is the most populous city in Colorado and offers a high quality of life with a mix of urban and outdoor activities
  • The city is known for its vibrant cultural scene, including museums, music, and theater
  • Denver has a semi-arid climate with four distinct seasons, including mild winters and warm summers

Work Schedule: Full-time, with approximately 30-40% travel required

ASSUMPTION: Denver offers a unique blend of urban and outdoor living, making it an attractive location for professionals seeking a balance between work and leisure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders
  • Background check and reference check

Key Assessment Areas:

  • Leadership and management skills
  • Strategic thinking and planning
  • Communication and interpersonal skills
  • Industry knowledge and experience

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
  • Prepare for behavioral interview questions that focus on your leadership, management, and strategic planning skills

ATS Keywords: Marketing, Medical Device, Brand Management, Team Leadership, Strategic Planning, Product Launch, Customer Intimacy, Cross-Functional Collaboration

ASSUMPTION: CONMED's hiring process is designed to assess candidates' skills and fit for the role, with a focus on leadership, management, and strategic planning abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • CRM software (e.g., Salesforce)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Responsiveness
  • Focus on delivering accessible CONMED solutions

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on achieving business objectives
  • Adaptable and able to thrive in a dynamic and global organization

Self-Assessment Questions:

  • Do I have a proven track record of driving profitable growth in a business?
  • Am I able to manage and develop a large team effectively?
  • Can I work collaboratively with cross-functional teams to achieve business objectives?

ASSUMPTION: CONMED values employees who demonstrate integrity, quality, responsiveness, and a focus on delivering accessible solutions, as well as those who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

  • Managing a large team with diverse skills and backgrounds
  • Balancing multiple projects and priorities
  • Working effectively with cross-functional teams to achieve business objectives
  • Adapting to a dynamic and global work environment

ASSUMPTION: This role presents unique challenges that require strong leadership, management, and strategic planning skills to succeed.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Advanced Surgical business and requires a strong understanding of the medical device industry
  • Similar roles in other industries may not require the same level of industry-specific knowledge or experience
  • Career progression in this role may lead to other senior leadership positions within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique opportunity to leverage industry-specific knowledge and experience to drive profitable growth in a specific business area.

πŸ“ Sample Projects

  • Developing and executing a strategic plan to gain greater market share in the Advanced Surgical business
  • Managing a product launch for a new surgical device, including coordinating with cross-functional teams and external resources
  • Conducting market research and analysis to identify customer needs and competitive landscape

ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of the role, as well as the need to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the Advanced Surgical business and the key priorities for this role?
  • How does this role collaborate with other departments, such as R&D, sales, and finance?
  • What are the key challenges facing the Advanced Surgical business, and how can this role address them?
  • How does CONMED support the professional development and growth of its employees?
  • What is the company's long-term vision for the Advanced Surgical business, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and achievements
  • Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Prepare for behavioral interview questions that focus on your leadership, management, and strategic planning skills
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.