Senior Director of Marketing Operations

📌 Core Information

🔹 Job Title: Senior Director of Marketing Operations

🔹 Company: Talkdesk

🔹 Location: Salt Lake City, Utah, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Architecting and leading global marketing operations strategy
• Driving process excellence, systems integration, and data governance
• Partnering with cross-functional teams to ensure precise and performance-driven marketing execution
• Owning marketing planning, reporting, and performance tracking
• Championing AI and automation in marketing operations and campaign planning

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing technologies to drive operational excellence and impact marketing performance.

📋 Key Responsibilities

✅ Build and execute a scalable global marketing operations strategy aligned with GTM goals

✅ Lead and mentor a team of two onshore and two offshore professionals, fostering a high-accountability and results-oriented culture

✅ Partner with the CMO and Marketing leadership to ensure operational alignment with strategic objectives

✅ Lead ongoing planning processes (quarterly, annual, and rolling planning) and track progress against marketing goals

✅ Manage and execute business reviews (QBRs, MBRs, WBRs) in partnership with Marketing and Revenue leaders

✅ Own and optimize core systems: Marketo, Salesforce.com, 6Sense, Bizible, LeanData, ensuring seamless data flow and campaign execution

✅ Define and enforce operational standards, workflows, and system documentation

✅ Champion the use of AI in marketing operations and campaign planning, partnering with internal stakeholders and external agencies to develop AI agents for campaign creation, execution optimization, and intelligent segmentation

✅ Lead funnel and pipeline reporting, forecasting, and attribution modeling, building dashboards and KPI frameworks to track performance across all campaign types and channels

✅ Create systems and processes that support flawless campaign execution, building SLAs, QA protocols, and scalable campaign templates for cross-functional partners

✅ Collaborate closely with Sales Ops, RevOps, Demand Gen, Product Marketing, and Content to ensure marketing process integration with sales and customer lifecycle efforts

ASSUMPTION: This role requires a high degree of cross-functional collaboration, strong communication skills, and the ability to balance strategic planning with day-to-day operational execution.

🎯 Required Qualifications

Education: Bachelor's degree required; advanced degree or certifications in marketing ops, analytics, or martech is a plus

Experience: 10+ years of experience in B2B SaaS marketing, with at least 5 years leading marketing operations

Required Skills:

• Proven success leading global teams, including offshore and onshore resources
• Deep, hands-on expertise with Marketo, 6Sense, Bizible, and Salesforce.com
• Familiarity with modern BI tools (e.g., Looker, Snowflake, Tableau)
• Experience driving marketing ops transformations that improved pipeline, process, and productivity
• Demonstrated use of AI and automation in marketing operations or campaign planning
• Strong cross-functional communicator and collaborator; experienced working with GTM and Product teams
• Proven experience owning marketing planning and reporting cadences, with a strong operational mindset
• Track record of thriving in high-change, high-growth startup environments
• High integrity and transparency—leads with humility, accountability, and candor

Preferred Skills:

• Experience supporting product-led growth and ABM strategies
• Understanding of GDPR/CCPA compliance in martech infrastructure
• Exposure to emerging AI martech tools (e.g., ChatGPT, Jasper, Mutiny, Drift)

ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing and marketing operations, with a proven track record of driving operational excellence and improving marketing performance.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a senior director role in B2B SaaS marketing operations in Salt Lake City, UT)

Benefits:

• Competitive salary
• Equity
• Benefits
• Flexible remote work

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Talkdesk is a global cloud contact center leader, providing enterprises with modern customer service solutions through its CX Cloud and Industry Experience Clouds. The company leverages AI and automation to drive exceptional outcomes for customers and improve the bottom line.

Company Size: Talkdesk has 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration.

Founded: Talkdesk was founded in 2011 and is headquartered in San Francisco, California, with additional offices in London, Porto, and Coimbra.

Company Description:

• Talkdesk is a trusted, flexible, and innovative contact center platform that empowers enterprises to deliver modern customer service their way
• The company's solutions leverage AI and automation to drive exceptional outcomes for customers and improve the bottom line
• Talkdesk is committed to hiring, promoting, and welcoming into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status

Company Specialties:

• Computer Software
• Technology
• Customer Experience
• Innovation
• Enterprise
• Customer Service
• CSAT
• CX
• Contact Center
• CCaaS
• and AI

Company Website: https://www.talkdesk.com

ASSUMPTION: Talkdesk's commitment to diversity, inclusion, and acceptance fosters a supportive and collaborative work environment for employees.

📊 Role Analysis

Career Level: Senior Director, a strategic leadership role within the marketing department

Reporting Structure: This role reports directly to the CMO and leads a team of two onshore and two offshore marketing operations professionals

Work Arrangement: Remote OK, with flexibility for on-site work as needed

Growth Opportunities:

• Potential to shape and evolve critical planning and performance processes within the marketing organization
• Opportunity to partner with visionary leaders and be empowered to innovate in marketing operations
• Possibility to grow within the marketing department or across the broader organization as Talkdesk continues to expand

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the marketing organization and the broader business.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work options

Office Location(s): Salt Lake City, Utah, United States

Geographic Context:

• Salt Lake City is a major metropolitan area with a population of over 1.2 million people
• The city offers a high quality of life, with a diverse economy, vibrant cultural scene, and numerous outdoor recreation opportunities
• Utah is a right-to-work state with a cost of living that is generally lower than the national average

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work environment and flexible scheduling options at Talkdesk allow employees to balance their professional and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Technical proficiency in marketing technologies
• Cross-functional collaboration and communication
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in marketing operations and leadership roles
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Talkdesk's products, customers, and market position to demonstrate your understanding of the business and industry
• Showcase your ability to drive operational excellence and improve marketing performance through data-driven insights and strategic planning

ATS Keywords: Marketing Operations, Senior Director, B2B SaaS, Marketing Strategy, Team Leadership, AI, Automation, Cross-Functional Collaboration, Performance Tracking, Reporting, Marketing Planning, Marketing Technology, Marketo, Salesforce.com, 6Sense, Bizible, LeanData

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and the company's mission and values.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• 6Sense
• Bizible
• LeanData
• Looker
• Tableau
• AI and automation tools (e.g., ChatGPT, Jasper, Mutiny, Drift)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to marketing operations, campaign planning, and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Empathy and acceptance
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Customer-centric mindset

Work Style:

• Fast-paced and dynamic environment
• Data-driven and analytical approach
• Cross-functional and collaborative teamwork
• Results-oriented and accountable culture
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with change and ambiguity?
• Are you a strong communicator and collaborator, with experience working with cross-functional teams?
• Do you have a data-driven and analytical mindset, with a proven track record of driving operational excellence through data insights and strategic planning?
• Are you passionate about AI and automation, and do you have experience integrating these technologies into marketing operations or campaign planning?
• Do you embrace Talkdesk's commitment to diversity, inclusion, and acceptance, and are you eager to contribute to a supportive and collaborative work environment?

ASSUMPTION: Candidates should assess their fit with Talkdesk's values, work style, and company culture to ensure a successful and fulfilling career experience.

⚠️ Potential Challenges

• Managing a globally distributed team with onshore and offshore resources
• Balancing strategic planning and day-to-day operational execution
• Keeping up with the latest marketing technologies and trends
• Driving operational excellence and improving marketing performance in a fast-paced, high-growth environment
• Navigating a hybrid work environment and balancing remote and on-site work responsibilities

ASSUMPTION: These challenges require strong leadership, adaptability, and a results-oriented mindset to overcome successfully.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations strategy, planning, and performance tracking, with a strong emphasis on AI and automation
• Compared to other marketing leadership roles, this position requires a deeper understanding of marketing technologies and a stronger focus on operational enablement and process excellence
• Career path comparison: This role offers significant growth opportunities, with the potential to evolve into a Chief Marketing Officer or other senior marketing leadership position within the organization

ASSUMPTION: This role is distinct from other marketing leadership positions, with a unique focus on marketing operations strategy, planning, and performance tracking, and a strong emphasis on AI and automation.

📝 Sample Projects

• Developing and implementing a global marketing operations strategy that improves pipeline generation and marketing performance
• Optimizing marketing technology stack to ensure seamless data flow and campaign execution across platforms
• Building and refining marketing planning, reporting, and performance tracking processes to drive operational excellence and accountability
• Championing AI and automation in marketing operations and campaign planning, partnering with internal stakeholders and external agencies to develop AI agents for campaign creation, execution optimization, and intelligent segmentation
• Driving continuous improvement in campaign execution and performance through data-driven insights and strategic planning

ASSUMPTION: These sample projects demonstrate the strategic, operational, and tactical aspects of the role, highlighting the diverse responsibilities and impact areas for the Senior Director of Marketing Operations.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and the company's overall strategy?
• What are the key priorities for the first 90 days in this role, and how can I make a significant impact on marketing performance and operational excellence?
• How does Talkdesk support the professional development and growth of its marketing operations team members?
• What are the key challenges facing the marketing organization, and how can this role help address them?
• How does Talkdesk foster a culture of innovation, collaboration, and continuous improvement within its marketing operations function?
• What are the key performance indicators (KPIs) and metrics used to track marketing performance and operational excellence, and how can this role help refine and optimize them?

ASSUMPTION: These questions help applicants understand the role's context, priorities, and growth opportunities, enabling them to make informed decisions about their fit and potential impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills in marketing operations, leadership, and strategy
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Talkdesk's products, customers, and market position to demonstrate your understanding of the business and industry
• Showcase your ability to drive operational excellence and improve marketing performance through data-driven insights and strategic planning
• Follow up with the Talent Acquisition team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.