Senior Director of Marketing Services

📌 Core Information

🔹 Job Title: Senior Director of Marketing Services

🔹 Company: JobNimbus

🔹 Location: Lehi, Utah, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving AI-enhanced lead generation experiences for roofing contractors
• Conducting customer interviews and analyzing competitor offerings
• Developing and executing go-to-market plans for new Marketing Services products
• Collaborating with cross-functional teams to create enablement materials and pricing strategies
• Monitoring market feedback and refining product positioning

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing services and AI technologies.

📋 Key Responsibilities

Conduct customer interviews and analyze competitor offerings to validate AI and Marketing Services feature needs

Engage with Sales and CX teams to gather feedback and ensure go-to-market alignment

Maintain a backlog of potential FinTech areas of innovation and work with Product and Stakeholders to prioritize and validate key initiatives

Develop and execute go-to-market plans for each new Marketing Services product

Collaborate with sales, marketing, and CX teams to create enablement materials, pricing strategies, and onboarding processes

Monitor market feedback post-launch to refine product positioning and features

Identify and integrate AI use cases to enhance Marketing Services products

Evaluate AI tools and ensure ethical, secure implementation

Partner with Engineering to build and test AI models tailored to contractor workflows

ASSUMPION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in marketing services, with at least 5 years in a leadership role. Proven experience in AI and FinTech industries.

Required Skills:

• Proven expertise in marketing services and AI technologies
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Data-driven decision-making and analytical skills
• Ability to conduct voice-of-customer interviews and translate findings into actionable insights

Preferred Skills:

• Experience with CRM and project management software
• Familiarity with the roofing industry
• Proficiency in Spanish

ASSUMPTION: Candidates should have a proven track record in driving marketing services initiatives, with a strong focus on AI and data-driven decision-making.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a Senior Director role in marketing services with 10+ years of experience in the tech industry in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development, specifically focused on CRM and project management solutions for contractors

Company Size: 201-500 employees (mid-sized company with significant growth potential)

Founded: 2011, with a mission to make contractors heroes by making them more organized, efficient, professional, and profitable

Company Description:

• JobNimbus is a CRM and project management software wrapped up in one application
• Offers a wide range of features, including contact management, project management, task management, document management, automations, and a mobile app
• Integrates with popular industry partners such as QuickBooks, EagleView, Beacon, and Sunlight Financial
• Committed to equal opportunity and affirmative action employment practices

Company Specialties:

• CRM (Customer Relationship Management)
• Contact Management
• Project Management
• Job Management
• Task Management
• Document Management
• Automations
• Mobile App

Company Website: http://jobnimbus.com/demo/

ASSUMPTION: JobNimbus is a well-established company with a strong focus on innovation and growth in the contractor management software industry.

📊 Role Analysis

Career Level: Senior Director (executive-level role with significant strategic and operational responsibilities)

Reporting Structure: This role reports directly to the CEO and oversees a team of marketing professionals and cross-functional stakeholders

Work Arrangement: Remote OK, with flexible work arrangements and unlimited PTO

Growth Opportunities:

• Potential to grow into a C-level role as the company continues to expand
• Opportunities to lead and mentor team members, driving professional development and career growth
• Chance to make a significant impact on the company's strategic direction and product offerings

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's future and advance their own career.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work options)

Office Location(s): 3451 W Triumph Blvd, Suite 650, Lehi, Utah 84043, US

Geographic Context:

• Lehi, Utah, is a suburb of Salt Lake City, offering a mix of urban and rural living
• The area is known for its strong tech industry and high quality of life
• Utah has a relatively low cost of living compared to other tech hubs in the United States

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work environment and flexible hours allow for a healthy work-life balance, with opportunities for both collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and situational interviews with the hiring manager and team members
• Case study or project presentation (if applicable)
• Final interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company and industry to demonstrate your enthusiasm and understanding
• Practice your case study or project presentation (if applicable) to ensure a smooth delivery

ATS Keywords: AI, Marketing Services, Strategic Planning, Cross-Functional Collaboration, Data-Driven Decision Making, CRM, Project Management, Leadership, Team Management, Voice-of-Customer Interviews

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• CRM and project management software (e.g., Salesforce, HubSpot, Asana, Trello)
• AI and machine learning tools (e.g., Python, R, TensorFlow, PyTorch)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, with a focus on AI and marketing services-specific software.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Take initiative, drive results, and solve problems proactively
• Proactive Learning: Stay ahead of the curve, continuously learning and implementing cutting-edge technologies

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and analytical, with a strong emphasis on making informed decisions
• Adaptable and flexible, with a willingness to pivot and change course as needed
• Customer-focused, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• How do you demonstrate ownership and proactivity in your current role?
• Can you provide an example of a time when you had to learn a new technology or tool to drive results?
• How do you balance collaboration and independent work to achieve your goals?
• Can you describe a situation where you had to adapt to a significant change or pivot in your plans?

ASSUMPTION: JobNimbus values candidates who embody their core values and work style, with a strong focus on ownership, proactivity, and continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-enhanced lead generation for the roofing industry, with a broad scope of responsibilities
• Similar roles in the industry might include Director of Marketing or Senior Marketing Manager positions, but with a more narrow focus on specific aspects of marketing services
• Career paths for this role could lead to C-level positions in marketing or general management, with a strong emphasis on AI and data-driven decision-making

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a strong focus on AI and data-driven decision-making in the marketing services industry.

📝 Sample Projects

• Conducting customer interviews to validate AI and Marketing Services feature needs and analyzing competitor offerings
• Developing and executing go-to-market plans for new Marketing Services products, including pricing strategies and onboarding processes
• Monitoring market feedback post-launch and refining product positioning and features based on customer insights

ASSUMPTION: These sample projects provide a snapshot of the strategic and tactical responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI integration in Marketing Services products?
• How does the team collaborate with other departments, such as Sales and CX, to ensure alignment and success?
• What are the key performance indicators (KPIs) used to measure the success of Marketing Services products, and how are they tracked and optimized?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the Marketing Services team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions help candidates better understand the role's strategic priorities, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company and industry to demonstrate your enthusiasm and understanding
• Practice your case study or project presentation (if applicable) to ensure a smooth delivery
• Follow up with the hiring manager within one week of your interview to reiterate your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.