Senior Director of Membership & Marketing

📌 Core Information

🔹 Job Title: Senior Director of Membership & Marketing

🔹 Company: Levine Jewish Community Center

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025 19:49:49 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing leadership and strategic direction for marketing and membership initiatives.
• Collaborating with various departments to increase community engagement.
• Developing marketing strategies to drive membership growth and retention.
• Managing communications and overseeing the marketing and membership team.

ASSUMPTION: The job focuses on strategic leadership and marketing due to its placement as a senior role within a community-centered organization.

📋 Key Responsibilities

✅ Develop and execute long-range and current year marketing plans.

✅ Provide organizational leadership in marketing, membership, and promotional activities.

✅ Monitor market trends and analyze the competitive landscape.

✅ Manage internal and external communications.

✅ Serve as a staff liaison to agency and Board committees.

✅ Develop membership strategies focusing on acquisition, retention, and revenue growth.

✅ Supervise, support, and develop staff in Marketing and Membership & Guest Services.

✅ Collect and analyze data to refine strategic insights and achieve marketing goals.

✅ Cultivate community relationships and represent the organization at events.

✅ Develop and manage a budget aligned with organizational objectives.

ASSUMPTION: Responsibilities include comprehensive marketing management given the broad scope of community programs and membership tasks.

🎯 Required Qualifications

Education: Bachelor's or master's degree in communications, marketing, advertising, or a related field.

Experience: 7+ years of progressive experience in marketing and brand management within a nonprofit organization.

Required Skills:

• Marketing strategy development
• Leadership and team management
• Data analysis and performance measurement
• Communication and customer service orientation

Preferred Skills:

• Familiarity with CRM systems
• Proficiency in Microsoft Office 365 and artistic programs

ASSUMPTION: The role requires strong marketing and leadership skills complementing the nonprofit context and community-oriented goals.

💰 Compensation & Benefits

Salary Range: Not specified; typically mid-range for senior director roles in similar nonprofit organizations.

Benefits:

• Health and wellness programs
• Professional development opportunities
• Community engagement incentives

Working Hours: Full-time, 40 hours per week, with potential flexibility for events and community programs.

ASSUMPTION: Benefits are likely aligned with industry standards emphasizing community and health, considering the organization's wellness focus.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness; the organization integrates community service with health and wellness initiatives.

Company Size: 51-200 employees; a mid-sized organization that offers opportunities for both collaboration and individual impact.

Founded: 1986; longstanding presence in the Charlotte community offering a stable environment.

Company Description:

• Operates on a 54-acre campus with extensive facilities for fitness and recreation.
• Centerpiece for cultural and social engagement within the Jewish community.
• Aims to enrich lives through diverse programs and activities.

Company Specialties:

• Fitness and wellness
• Community and cultural programs
• Summer camps

Company Website: http://www.charlottejcc.org

ASSUMPTION: The company's mission supports cultural cohesion and community engagement, which may influence decision-making and strategic priorities.

📊 Role Analysis

Career Level: Senior leadership with strategic influence across the organization.

Reporting Structure: Reports to the Chief Impact Officer and collaborates with the Senior Leadership Team.

Work Arrangement: Primarily on-site due to the community engagement aspects of the role.

Growth Opportunities:

• Enhancement of strategic leadership capabilities
• Opportunity to innovate within nonprofit marketing
• Potential for expanded influence in the local community sector

ASSUMPTION: The role offers significant growth potential particularly in strategic management and community impact due to its leadership positioning.

🌍 Location & Work Environment

Office Type: Community center environment with a focus on personal wellness and communal activities.

Office Location(s): 5007 Providence Rd, Charlotte, North Carolina 28226, US

Geographic Context:

• Located in a suburban area of Charlotte, known for family-friendly surroundings.
• Proximity to diverse cultural and recreational amenities in Charlotte.
• Active participation in local social and cultural events.

Work Schedule: Predominantly standard working hours with potential variations for event-based activities.

ASSUMPTION: The work environment is supportive and collaborative, with an emphasis on cultural and social engagement reflective of community values.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening.
• Interview rounds with hiring manager and department heads.
• Possible skill assessments or practical tasks related to marketing strategy.

Key Assessment Areas:

• Marketing and communication expertise
• Leadership and team management skills
• Ability to engage and grow community relationships

Application Tips:

• Highlight previous leadership and strategic marketing experiences.
• Showcase your understanding of community-centered initiatives.
• Align your personal values with the company's mission and vision.

ATS Keywords: Marketing, Communications, Leadership, Community Engagement, Brand Management

ASSUMPTION: The application process values community orientation and leadership experience due to the organization's mission-driven ethos.

🛠️ Tools & Technologies

• Microsoft Office 365
• CRM Systems
• Desktop artistic programs for marketing collateral

ASSUMPTION: The role relies heavily on traditional office and marketing software, indicating foundational technological support and usage.

👔 Cultural Fit Considerations

Company Values:

• Community engagement
• Diversity and inclusion
• Commitment to wellness and healthy lifestyles

Work Style:

• Collaborative and team-oriented
• Strategic and result-driven
• Open to innovation and new ideas

Self-Assessment Questions:

• Do I have experience leading a marketing team in a nonprofit environment?
• Am I skilled in strategic planning and community engagement?
• Do I align with the organization’s values of diversity and wellness?

ASSUMPTION: The role requires a candidate who is community-minded and embraces diversity and inclusion, essential to the organization’s culture.

⚠️ Potential Challenges

• Balancing diverse program demands with marketing strategies
• Navigating community expectations and varying stakeholder interests
• Sustainably growing membership in a competitive market
• Maintaining consistent branding across multiple channels

ASSUMPTION: Challenges stem from the diverse and integrated nature of community services offered, requiring adaptive and cohesive strategy execution.

📈 Similar Roles Comparison

• Senior roles in nonprofit organizations focusing on community impact.
• Leadership positions requiring strategic marketing and community outreach.
• Roles demanding a blend of strategic, operational, and people management skills.

ASSUMPTION: The role is comparable to similar leadership positions in organizations where marketing drives community impact and membership growth.

📝 Sample Projects

• Developing a strategic marketing plan for community programs.
• Designing member engagement initiatives to increase retention.
• Implementing a cross-department promotional campaign for a community festival.

ASSUMPTION: Projects focus on community engagement and marketing due to the organization's mission and the role's strategic emphasis.

❓ Key Questions to Ask During Interview

• How do you measure the success of your marketing strategies?
• What are the current challenges in membership growth?
• How does the marketing team collaborate with other departments?
• What opportunities exist for innovation in this role?
• How does the organization ensure alignment with Jewish community values?

ASSUMPTION: Interview questions should probe strategic alignment with community goals and marketing initiatives to understand organizational fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Prepare a portfolio highlighting relevant marketing projects.
• Ensure your resume includes key skills and experiences related to strategic leadership.
• Demonstrate understanding of community engagement practices.
• Follow up on your application status within a week of submission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.