Senior Director of Product Marketing

📌 Core Information

🔹 Job Title: Senior Director of Product Marketing

🔹 Company: Digital Science

🔹 Location: USA, East Coast (Home based)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive product marketing strategy
• Creating clear, differentiated product positioning and messaging
• Collaborating with cross-functional teams to align strategies and drive results
• Leading a high-performing product marketing team and fostering a culture of innovation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing and the scholarly research ecosystem.

📋 Key Responsibilities

✅ Develop and execute a comprehensive product marketing strategy aligned with Digital Science’s go-to-market and growth objectives.

✅ Create clear, differentiated product positioning and messaging that communicates value to target audiences across market segments.

✅ Collaborate with Brand on naming, user experience, and cross-product messaging to ensure consistency and alignment with brand strategy.

✅ Oversee development and execution of go-to-market plans for product launches and key initiatives.

✅ Design and lead lifecycle marketing strategies that drive awareness, acquisition, retention, and customer advocacy.

✅ Lead competitive and market research programs to inform positioning and product roadmap decisions.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success in a competitive landscape.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Experience: 15+ years of experience in product marketing, with 5+ years in a leadership position; experience in the scholarly research ecosystem is highly desirable.

Required Skills:

• Proven experience in building, managing, and developing high-performing teams
• Success in collaborating with Product, Sales, Demand Generation, and Customer Success teams to align strategy and drive results
• Interest in supporting and mentoring colleagues, especially those early in their careers or with limited experience in the segment
• Deep understanding of customer segmentation, buyer personas, and market needs, focused on delivering value through solution-based marketing
• Strong ability to develop data-driven marketing strategies, analyze performance metrics, and refine approaches based on data insights

Preferred Skills:

• Hands-on experience with Salesforce, Pardot, Asana, data analysis tools, and account-based marketing (ABM) platforms
• Practical experience using AI tools to streamline marketing workflows

ASSUMPTION: Given the role's strategic nature and leadership requirements, candidates should possess a strong blend of marketing expertise, leadership skills, and industry knowledge.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Based on industry standards for a Senior Director role in the US East Coast with 15+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the US East Coast. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science operates in the Software Development industry, focusing on AI-driven solutions for the research ecosystem.

Company Size: Digital Science has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Digital Science was founded in 2010, with a mission to advance the research ecosystem through innovative technology solutions.

Company Description:

• Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers.
• The company works in partnership to advance global research for the benefit of society.
• Digital Science believes in fostering an inclusive and collaborative work environment, with a strong commitment to diversity and equality.

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• Data Analytics

Company Website: https://www.digital-science.com/

ASSUMPTION: Digital Science's focus on AI and data-driven solutions makes it an attractive employer for candidates interested in cutting-edge technology and innovation in the research sector.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer (CMO) or a similar executive position.

Reporting Structure: The Senior Director of Product Marketing will oversee a team of product marketing managers and specialists, with potential for further expansion based on business needs.

Work Arrangement: This role is remote solely, with the expectation of regular virtual collaboration with team members and stakeholders across different time zones.

Growth Opportunities:

• Potential for career progression into a Chief Marketing Officer (CMO) or similar executive role as the company continues to grow and expand its offerings.
• Opportunities to mentor and develop junior team members, fostering a culture of learning and growth within the product marketing team.
• Chance to work on innovative, AI-driven solutions that push the boundaries of the research ecosystem and drive progress for all.

ASSUMPTION: Given Digital Science's focus on innovation and growth, this role presents excellent opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Digital Science has multiple office locations worldwide, with this role being home-based on the USA East Coast.

Office Location(s): 6 Briset St, London, England EC1M 5NR, GB; 625 Massachusetts Ave, Cambridge, Massachusetts, US; 53 Dimitrie Mangeron Street, Iași, Romania

Geographic Context:

• The USA East Coast region offers a diverse range of cultural, educational, and recreational opportunities, with a vibrant research ecosystem.
• The remote work arrangement allows for flexibility and work-life balance, with the expectation of regular virtual collaboration with team members and stakeholders.
• Digital Science's global presence provides opportunities for international collaboration and exposure to diverse perspectives.

Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to attract top talent from across the USA East Coast region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the Chief Marketing Officer (CMO) or similar executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Deep understanding of the scholarly research ecosystem and market needs
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the provided job description as a guide.
• Be prepared to discuss your experience with product marketing, team leadership, and data-driven strategies in the interview.
• Demonstrate your understanding of the scholarly research ecosystem and Digital Science's mission and values.

ATS Keywords: Product Marketing, AI-First Marketing, Sales Enablement, Data-Driven Insights, Team Leadership, Collaboration, Customer Segmentation, Lifecycle Marketing, Market Research, Messaging Development, Go-To-Market Strategy, Performance Metrics, Creative Marketing, Project Management, Sales Training, Competitive Intelligence

ASSUMPTION: Given the competitive nature of the role and the company, applicants should expect a thorough interview process that assesses their strategic thinking, leadership skills, and industry knowledge.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Asana
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Account-based marketing (ABM) platforms (e.g., Engagio, Demandbase, 6sense)

ASSUMPTION: Familiarity with these tools and platforms is desirable, but not always required, as Digital Science values candidates with strong problem-solving skills and a willingness to learn new technologies.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?
• Are you comfortable leading and managing a team, with a focus on mentoring and developing junior team members?
• Do you have a strong understanding of the scholarly research ecosystem and a passion for driving progress through innovative solutions?

ASSUMPTION: Digital Science values candidates who align with their mission and values, with a strong focus on collaboration, innovation, and a data-driven approach to problem-solving.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment across different time zones
• Balancing strategic planning and hands-on execution in a fast-paced, dynamic environment
• Navigating a competitive landscape and driving growth across key market segments
• Adapting to a rapidly evolving research ecosystem and staying ahead of industry trends

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, with the potential for significant growth and impact on the organization.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position places a strong emphasis on AI-first, data-driven marketing practices and requires a deep understanding of the scholarly research ecosystem.
• Digital Science's focus on innovation and collaboration provides unique opportunities for professional development and growth in a dynamic industry.
• Career progression in this role could lead to a Chief Marketing Officer (CMO) or similar executive position, with the potential for significant influence on the company's strategic direction.

ASSUMPTION: This role offers a unique blend of strategic leadership, innovation, and collaboration, with the potential for significant impact on the research ecosystem and Digital Science's long-term growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven research platform, including competitive analysis, messaging development, and launch planning
• Conducting market research and customer segmentation analysis to inform product positioning and targeting strategies
• Creating and delivering sales enablement resources, such as battlecards, presentations, and product collateral, to empower the sales team to articulate product value effectively

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the role, with a strong focus on driving product success and market impact.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the product marketing team and how this role contributes to that strategy?
• How does Digital Science support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Digital Science foster a culture of innovation and collaboration, and what role does this position play in driving that culture?
• What are the most significant challenges facing the product marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the provided job description as a guide.
• Prepare for interviews by researching Digital Science's mission, values, and industry focus, as well as the specific responsibilities and qualifications outlined in the job description.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.