Senior Director of Product Marketing, Campus and Branch

📌 Core Information

🔹 Job Title: Senior Director of Product Marketing, Campus and Branch

🔹 Company: Juniper Networks

🔹 Location: Sunnyvale, California, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing, Product Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for Juniper's Campus and Branch Solutions portfolio
• Developing and driving overall product marketing strategy
• Collaborating with cross-functional teams for cohesive go-to-market plans
• Crafting differentiated messaging and evangelizing products
• Executing go-to-market plans and enabling sales teams
• Fostering customer relationships and advocacy

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and deep understanding of campus and branch networking solutions.

📋 Key Responsibilities

✅ Develop and drive overall product marketing strategy for Juniper's Campus and Branch Solutions

✅ Collaborate with cross-functional teams to ensure cohesive and integrated go-to-market plans

✅ Craft differentiated messaging that resonates with key buyer personas and establishes Juniper Networks as a thought leader in campus and branch networking

✅ Lead the development and execution of go-to-market plans for new product launches and updates

✅ Develop sales enablement tools and provide ongoing support to the sales organization

✅ Foster strong relationships with key customers, gathering feedback and insights to continuously improve products and marketing strategies

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and customer interaction.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field; MBA is a plus

Experience: Proven experience in product marketing leadership roles, preferably in the networking or technology industry

Required Skills:

• Deep understanding of campus and branch networking solutions
• Strong strategic thinking and ability to translate complex technical concepts into compelling messaging
• Excellent leadership and collaboration skills
• Track record of developing and executing successful go-to-market strategies
• Exceptional communication and presentation skills

Preferred Skills:

• Experience with wireless access, wired access, WAN, indoor location, and NAC solutions
• Familiarity with Juniper Networks' products and solutions

ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on networking or technology industries, and a deep understanding of campus and branch networking solutions.

💰 Compensation & Benefits

Salary Range: $240,000.00 - $345,000.00/year

Benefits:

• Medical Benefits
• 401(k) Eligibility
• Vacation
• Sick Time
• Parental Leave

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is provided by the company and is based on the role's requirements and market conditions. Benefits are standard for the industry and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Juniper Networks operates in the Software Development industry, focusing on networking solutions

Company Size: Juniper Networks has 5,001-10,000 employees, providing ample opportunities for collaboration and growth

Founded: Juniper Networks was founded in 1996 and has since grown into a global leader in networking

Company Description:

• Juniper Networks is leading the revolution in networking, with a mission to create innovative products and solutions that meet the growing demands of the connected world
• The company's customers include top global service providers and enterprises, as well as federal, state, and local government agencies and higher educational organizations
• Juniper Networks is headquartered in Sunnyvale, California, with over 9,000 employees in 50 countries and nearly $5 billion in revenue

Company Specialties:

• Networking
• Routers
• Switches
• Security
• Junos Operating System
• VPN
• Junos Space
• and Junos Pulse

Company Website: http://www.juniper.net

ASSUMPTION: Juniper Networks is a well-established company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: This role is at the senior director level, requiring extensive experience and strategic decision-making

Reporting Structure: The Senior Director of Product Marketing reports directly to the Senior Vice President of Product Marketing

Work Arrangement: This is an on-site position, with the possibility of occasional remote work

Growth Opportunities:

• Potential to shape the marketing strategy for Juniper's fastest-growing product area
• Opportunities to collaborate with cross-functional teams and influence company-wide initiatives
• Possibility to advance to a more senior role within the marketing organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Juniper Networks' headquarters is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Sunnyvale, California

Geographic Context:

• Sunnyvale is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, recreational activities, and dining options
• Sunnyvale has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or flexible hours

ASSUMPTION: The work environment at Juniper Networks is dynamic and collaborative, with a strong focus on innovation and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional stakeholders
• Final interview with the Senior Vice President of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and leadership skills
• Technical knowledge of networking solutions

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Juniper Networks' products and market position
• Be ready to discuss your experience with campus and branch networking solutions and provide examples of successful go-to-market strategies

ATS Keywords: Product Marketing, Strategic Thinking, Leadership, Collaboration, Go-to-Market Strategy, Sales Enablement, Customer Advocacy, Networking Solutions, Wireless Access, Wired Access, SD-WAN, Indoor Location, NAC, Communication, Presentation Skills

ASSUMPTION: The application process at Juniper Networks is thorough and competitive, with a strong focus on assessing candidates' strategic thinking, communication skills, and technical knowledge.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Juniper's internal product management and marketing tools
• Microsoft Office Suite

ASSUMPTION: Candidates should be comfortable using marketing automation tools, CRM systems, and Microsoft Office Suite. Familiarity with Juniper's internal tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Juniper
• Innovate Everything
• Simplify Complexity
• Embrace Uncertainty

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with complex technical concepts and translating them into compelling messaging?
• Do you have a proven track record of developing and executing successful go-to-market strategies?

ASSUMPTION: Juniper Networks values candidates who are customer-focused, collaborative, and innovative, with a strong work ethic and a passion for continuous learning.

⚠️ Potential Challenges

• Managing a diverse portfolio of products and solutions
• Keeping up with the fast-paced and ever-evolving networking industry
• Balancing strategic planning with day-to-day execution
• Working with cross-functional teams and stakeholders with varying priorities and perspectives

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and excellent communication skills.

📈 Similar Roles Comparison

• This role is similar to other senior product marketing roles in the networking industry, but with a focus on campus and branch solutions
• Unlike other roles, this position requires a deep understanding of wireless access, wired access, SD-WAN, indoor location, and NAC solutions
• Career progression in this role could lead to more senior marketing positions or other leadership roles within Juniper Networks

ASSUMPTION: This role is unique within Juniper Networks and the broader networking industry, requiring specific expertise in campus and branch networking solutions.

📝 Sample Projects

• Developing a go-to-market strategy for a new wireless access solution
• Crafting messaging and collateral for a product update in the SD-WAN portfolio
• Executing a customer advocacy campaign to gather feedback and improve products

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of customer engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into Juniper Networks' overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Juniper Networks support the professional development and growth of its employees?
• What are the most significant challenges facing the Campus and Branch Solutions portfolio, and how can this role address them?
• How does Juniper Networks foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Juniper Networks' products and market position
• Be ready to discuss your experience with campus and branch networking solutions and provide examples of successful go-to-market strategies
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.