📌 Core Information
🔹 Job Title: Senior Director of Product Marketing (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (East Coast USA only)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic product marketing strategies to drive growth and align with go-to-market goals
- Defining product positioning and messaging based on market segments, ICPs, and buyer personas
- Designing and executing go-to-market plans for product launches and lifecycle marketing initiatives
- Building enablement materials and supporting pipeline generation through data-informed storytelling
- Measuring marketing effectiveness and optimizing campaigns based on KPIs and field feedback
- Leading and mentoring a high-performing product marketing team
- Collaborating cross-functionally with Product, Sales, and Customer teams to ensure unified messaging and strategy
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on AI-first, data-driven marketing. The ideal candidate will have experience in the scholarly research, scientific publishing, or academic ecosystem, although this is not a strict requirement.
📋 Key Responsibilities
✅ Develop and lead the execution of product marketing strategies that align with go-to-market and growth goals
✅ Define product positioning and messaging based on TAM, ICPs, and buyer personas
✅ Design and execute go-to-market plans for product launches and lifecycle marketing initiatives
✅ Build enablement materials including battlecards, sales playbooks, and training resources
✅ Support pipeline generation through data-informed storytelling and use-case content
✅ Measure marketing effectiveness using KPIs and field feedback to optimize campaigns
✅ Lead and mentor a high-performing product marketing team to ensure operational excellence
✅ Partner with Segment Marketing, Product, and Sales to ensure unified messaging and strategy
ASSUMPTION: The role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of experience in product marketing, including 5+ years in a leadership role
Required Skills:
- Proven success aligning marketing strategies with Product, Sales, and Customer teams
- Deep knowledge of customer segmentation, buyer journeys, and market intelligence
- Strong persuasive writing skills with a creative and analytical marketing mindset
- Hands-on experience with Salesforce, Pardot, Asana, data tools, and ABM platforms
- Practical knowledge of AI tools used to streamline marketing workflows
Preferred Skills:
- Experience in the scholarly research, scientific publishing, or academic ecosystem
ASSUMPTION: While experience in the scholarly research, scientific publishing, or academic ecosystem is preferred, it is not a strict requirement for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $150,000 and $200,000 per year, based on industry standards for a Senior Director of Product Marketing with 10+ years of experience in the United States.
Benefits:
- Competitive compensation and executive leadership opportunity
- Fully remote role (East Coast USA only)
- Mission-driven organization focused on innovation in the research ecosystem
- Chance to lead strategic impact across a high-growth, multi-product business
- Collaborative, values-led culture that supports continuous learning and mentorship
- Access to cutting-edge tools and platforms, including AI-powered marketing solutions
- Opportunity to work with a diverse, international team dedicated to meaningful work
Working Hours: This role is expected to work a standard full-time schedule, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, which means applicants can expect a close-knit, collaborative work environment with ample opportunities for growth and impact.
Founded: Jobgether was founded in 2020 and is headquartered in San Francisco, California.
Company Description:
- Jobgether is reinventing job search by removing unnecessary steps between great talent and great opportunities
- The company uses AI to match job seekers with relevant positions, streamlining the hiring process for both candidates and employers
- Jobgether is a remote-first company, offering flexible work arrangements to support a diverse, international team
Company Specialties:
- Remote-first and Remote work
Company Website: https://www.jobgether.com/
ASSUMPTION: Jobgether's focus on AI-driven job matching and remote work makes it an attractive option for candidates seeking innovative, flexible work environments.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level marketing leader.
Reporting Structure: The Senior Director of Product Marketing will oversee a team of product marketing managers and may also collaborate with other marketing teams, such as segment marketing and content marketing.
Work Arrangement: This is a fully remote role, with a requirement that the candidate be based on the East Coast of the United States.
Growth Opportunities:
- As a senior leadership role, this position offers significant opportunities for career growth and development within the company
- The ideal candidate will have the chance to shape the marketing approach and drive business impact through insight-driven campaigns
- This role may also provide opportunities to mentor and develop junior team members, further enhancing the candidate's leadership skills
ASSUMPTION: Given the company's focus on AI and innovation, there may be opportunities for the successful candidate to explore new tools and technologies to enhance marketing efforts.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): The candidate must be based on the East Coast of the United States.
Geographic Context:
- The East Coast of the United States is home to many major cities, including New York, Boston, and Washington D.C., offering a wide range of cultural, entertainment, and professional opportunities
- Candidates should be prepared to work in Eastern Standard Time (EST) or Eastern Daylight Time (EDT) time zones
- While the role is remote, there may be occasional requirements to attend in-person meetings or events, depending on the company's evolving policies
Work Schedule: This role is expected to work a standard full-time schedule, with flexibility for occasional overtime as needed to support product launches and other marketing initiatives.
ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills to ensure productivity and success in the position.
💼 Interview & Application Insights
Typical Process:
- The application process involves an AI-powered 3-step screening process, where the AI automatically selects the top 5 candidates based on their qualifications and relevance to the role
- Candidates who are selected for the next round will be notified within 7 days
- If a candidate is not selected, they will not receive feedback, but they may be considered for other similar opportunities in the future
Key Assessment Areas:
- Candidates should be prepared to demonstrate their strategic thinking and analytical skills in relation to product marketing
- Strong communication skills, both written and verbal, will be essential for success in this role
- Candidates should be able to provide examples of their experience in defining product positioning, developing go-to-market strategies, and measuring marketing effectiveness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Be prepared to discuss your experience with AI tools and data-driven marketing strategies
- If you have experience in the scholarly research, scientific publishing, or academic ecosystem, be sure to emphasize this in your application materials
ATS Keywords: Product Marketing, Strategic Positioning, Go-to-market Strategies, Sales Enablement, Data-driven Marketing, Customer Segmentation, Buyer Journeys, Market Intelligence, Persuasive Writing, AI Tools, Salesforce, Pardot, Asana, ABM Platforms, Leadership, Mentorship
ASSUMPTION: The AI-powered screening process may place a greater emphasis on certain keywords and phrases in the candidate's resume and LinkedIn profile, so it is essential to tailor application materials accordingly.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Asana
- Data tools (e.g., Tableau, Power BI)
- ABM platforms (e.g., Engagio, Demandbase)
- AI tools (e.g., marketing automation platforms, predictive analytics tools)
ASSUMPTION: The successful candidate should have hands-on experience with the listed tools and technologies, as well as a willingness to explore and adopt new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Jobgether is committed to using AI and other cutting-edge technologies to revolutionize the job search process
- Collaboration: As a remote-first company, Jobgether values open communication and teamwork across departments and time zones
- Continuous Learning: Jobgether encourages employees to stay up-to-date with industry trends and develop new skills to drive personal and professional growth
Work Style:
- Self-motivated: Given the fully remote nature of the role, candidates should be able to work independently and manage their time effectively
- Adaptable: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to pivot quickly as needed
- Data-driven: This role requires a strong analytical mindset and a focus on using data to inform marketing strategies and measure effectiveness
Self-Assessment Questions:
- Do you have experience working remotely, and if so, how have you ensured your productivity and success in a virtual environment?
- Can you provide an example of a time when you used data to inform a marketing strategy or measure its effectiveness?
- How do you stay up-to-date with industry trends and new tools in the marketing landscape?
ASSUMPTION: Jobgether's focus on innovation, collaboration, and continuous learning makes it an attractive option for candidates seeking a dynamic, forward-thinking work environment.
⚠️ Potential Challenges
- The fully remote nature of the role may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The successful candidate may face competition from other marketing teams within the company, requiring strong cross-functional communication and coordination
- As a senior leadership role, the candidate may be expected to manage multiple priorities and deadlines, requiring strong organizational skills and the ability to prioritize effectively
- The East Coast time zone may present scheduling challenges for candidates who are not already based in this region
ASSUMPTION: The successful candidate should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a remote, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Director of Product Marketing positions, but may offer more opportunities for strategic impact and growth within a smaller, more agile organization
- Candidates with experience in the scholarly research, scientific publishing, or academic ecosystem may find this role particularly appealing, as it offers the chance to apply their unique expertise to a new industry
- Career paths for this role may include progression to Chief Marketing Officer (CMO) or other executive-level marketing leadership positions, depending on the candidate's performance and the company's growth trajectory
ASSUMPTION: The successful candidate should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including defining product positioning, creating messaging frameworks, and designing launch campaigns
- Conducting market research to identify new opportunities for product expansion or differentiation, and developing data-driven recommendations to inform strategic decision-making
- Building and optimizing sales enablement materials, such as battlecards, sales playbooks, and training resources, to support the sales team's efforts to convert prospects into clients
ASSUMPTION: The successful candidate should be prepared to provide examples of their experience with these types of projects and discuss the outcomes they achieved in each case.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in marketing leadership roles?
- Can you provide an example of a time when the company pivoted its marketing strategy based on new data or market insights, and how that impacted the business?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the company's approach to remote work and collaboration, and how that has evolved over time?
ASSUMPTION: The successful candidate should use the interview process to assess the company's culture, values, and long-term prospects, as well as to understand the specific expectations and requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, paying particular attention to the required qualifications and preferred skills listed in the job description
- If you have experience in the scholarly research, scientific publishing, or academic ecosystem, be sure to emphasize this in your application materials and discuss how your unique background may bring valuable insights to the role
- Prepare for the AI-powered 3-step screening process by ensuring your resume and LinkedIn profile are up-to-date and optimized for relevant keywords and phrases
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application, if you have not already received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
