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Senior Director of Upstream Marketing and Strategy - CDS

Medtronic
Full-time
On-site
Minneapolis, Minnesota, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director of Upstream Marketing and Strategy - CDS

πŸ”Ή Company: Medtronic

πŸ”Ή Location: Minneapolis, Minnesota, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Medical Equipment Manufacturing

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic business plans for the CDS business
  • Leading the strategic planning process and driving decision-making
  • Partnering with cross-functional teams and external stakeholders
  • Focusing the organization on the CDS vision and inspiring strategic initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across various teams and functions.

πŸ“‹ Key Responsibilities

βœ… Design and create strategies and business plans to advance the CDS business

βœ… Lead the strategic planning process, including cross-functional input and alignment to strategic priorities

βœ… Lead external partnership opportunities to strategically advance the business

βœ… Focus the direct team and broader organization on the CDS vision

βœ… Partner with pan-CRM to ensure strategic goals and initiatives are communicated clearly and generate buy-in

βœ… Partner with internal and external stakeholders to drive strategic planning, decision-making, and prioritization

βœ… Design, manage, and drive accountability against key metrics and milestones to enable path to strategic decisions

ASSUMPTION: This role involves a high degree of strategic thinking, leadership, and collaboration with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 15+ years of combined marketing, strategy, sales, or business development experience, with 8+ years in a managerial role

Required Skills:

  • Proven experience in the medical device industry
  • Strong leadership and execution orientation
  • Ability to anticipate future market trends
  • Agile and dynamic mindset

Preferred Skills:

  • MBA
  • CDS or CRM experience
  • Ability to work effectively cross-functionally
  • Strong communication and presentation skills
  • Propensity to develop talent and build a winning culture

ASSUMPTION: Given the strategic nature of this role, candidates should have a strong track record of leadership and execution in a relevant industry, with a focus on strategic planning and decision-making.

πŸ’° Compensation & Benefits

Salary Range: $219,200 - $328,800 per year

Benefits:

  • Health, Dental, and Vision Insurance
  • Health Savings Account and Healthcare Flexible Spending Account
  • Life Insurance and Long-term Disability Leave
  • Dependent Daycare Spending Account
  • Tuition Assistance/Reimbursement
  • Incentive Plans, 401(k) Plan Plus Employer Contribution and Match
  • Short-term Disability, Paid Time Off, and Paid Holidays
  • Employee Stock Purchase Plan and Employee Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior director role in the medical device industry, with experience level and location considered.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees (Enterprise)

Founded: 1949 (as a division of Minnesota Mining and Manufacturing Company)

Company Description:

  • Medtronic is a global leader in healthcare technology, committed to alleviating pain, restoring health, and extending life
  • The company specializes in developing and manufacturing medical devices and therapies for various medical conditions
  • Medtronic operates in over 150 countries and has a strong focus on innovation and improving patient outcomes

Company Specialties:

  • Cardiac and Vascular Devices
  • Diabetes Management
  • Minimally Invasive Therapies
  • Restorative Therapies

Company Website: www.medtronic.com

ASSUMPTION: Medtronic is a well-established, large enterprise with a strong global presence and a focus on innovation in the medical device industry.

πŸ“Š Role Analysis

Career Level: Senior Director

Reporting Structure: This role reports directly to the Vice President of Upstream Marketing and Strategy

Work Arrangement: On-site, full-time position

Growth Opportunities:

  • Potential progression to Vice President or higher-level strategic roles within the organization
  • Broad exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations
  • Opportunities to lead and develop high-performing teams, enhancing leadership skills

ASSUMPTION: This role offers significant growth potential within a large, established organization, with opportunities to develop leadership skills and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Minneapolis, Minnesota, United States

Geographic Context:

  • Minneapolis is located in the northern central United States, with a humid continental climate
  • The city offers a mix of urban and suburban living, with a strong job market and diverse cultural attractions
  • Minneapolis is home to a significant medical device industry cluster, providing ample networking and collaboration opportunities

Work Schedule: Standard full-time hours, with potential flexibility for remote work or hybrid arrangements

ASSUMPTION: The Minneapolis location offers a vibrant, diverse work environment with ample opportunities for professional growth and networking within the medical device industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • On-site or virtual interview with the hiring manager and potential team members
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Leadership and team-building abilities
  • Cross-functional collaboration and communication skills
  • Industry knowledge and understanding of the medical device landscape

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the medical device industry and Medtronic's business
  • Prepare examples of your strategic planning and leadership experiences
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing, Strategy, Sales, Business Development, Leadership, Medical Device Industry, CDS, CRM, Strategic Planning, Decision-Making, Cross-Functional Teams, Stakeholder Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and industry-specific knowledge.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management software (e.g., Asana, JIRA)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: This role may require proficiency in various software tools and technologies, depending on the specific needs of the organization and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Inclusion
  • Excellence

Work Style:

  • Fast-paced and dynamic environment
  • Strong focus on collaboration and teamwork
  • Results-driven and goal-oriented culture
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do your personal values align with Medtronic's core values?
  • Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and teamwork?
  • How do you approach strategic planning and decision-making in a rapidly evolving industry?

ASSUMPTION: Medtronic's culture is characterized by innovation, collaboration, and a strong focus on results, with opportunities for professional growth and development in a dynamic industry.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities in a large, matrixed organization
  • Navigating a complex, global business with diverse product portfolios and geographic markets
  • Adapting to a fast-paced, ever-changing industry with evolving customer needs and regulatory environments
  • Balancing strategic planning and execution responsibilities in a demanding role

ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, navigating a complex business, and adapting to a dynamic industry, requiring strong leadership, strategic thinking, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on upstream marketing and strategy, rather than downstream sales or operations
  • Medtronic's size and global presence provide unique opportunities for exposure to diverse aspects of the business and international markets
  • Career progression in this role may follow a different path than more linear, functional roles, offering unique growth and development opportunities

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on upstream marketing and strategy and exposure to diverse aspects of a large, global organization.

πŸ“ Sample Projects

  • Developing a comprehensive strategic plan for the CDS business, including market analysis, competitive landscape assessment, and strategic recommendations
  • Leading a cross-functional team to execute a strategic initiative, driving measurable results and ensuring alignment with overall business goals
  • Partnering with external stakeholders to explore and evaluate strategic partnership opportunities, assessing potential synergies and risks

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the role, requiring strong leadership, strategic thinking, and project management skills.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader strategic vision for the CDS business and Medtronic as a whole?
  • What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
  • How does Medtronic support the professional development and growth of its employees, particularly in senior leadership roles?
  • What are the most significant challenges facing the CDS business, and how can this role contribute to addressing these issues?
  • How does Medtronic foster a culture of innovation and collaboration, and what opportunities exist for me to contribute to these efforts?

ASSUMPTION: These key questions help applicants better understand the strategic context, priorities, and growth opportunities associated with this role, as well as the company's culture and commitment to employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic planning, leadership, and industry-specific knowledge
  • Prepare examples of your strategic planning and leadership experiences, demonstrating your ability to drive results and manage multiple stakeholders
  • Research Medtronic's business and the medical device industry to showcase your understanding of the company's operations and market dynamics
  • Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.