📌 Core Information
🔹 Job Title: Senior Director (or Director), Investor Marketing
🔹 Company: Golub Capital
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing plans for investor engagement and brand enhancement
- Collaborating with senior management and various teams to create effective marketing and sales enablement programs
- Managing a team of 5 marketing professionals and ensuring high-quality results and client service
- Cultivating a strong understanding of the Firm’s investors, investment products, and private credit as an asset class
- Staying current on industry best practices, market dynamics, and the competitive landscape in private credit
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of investor marketing and private credit.
📋 Key Responsibilities
✅ Developing strategic cross-channel marketing plans that resonate with institutional and private wealth investors
✅ Managing a team of 5 marketing professionals and ensuring Gold Standard results and client service
✅ Being an effective player-coach, managing the execution of certain key projects directly and delegating project management with effective oversight of others
✅ Managing and tracking the investor marketing budget, ensuring adherence to budget and related processes
✅ Driving the development and implementation of brand messaging and content for investor events and campaigns
✅ Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners
✅ Staying current on industry best practices, market dynamics, and the competitive landscape in private credit
✅ Applying creativity and analysis to develop new marketing initiatives, processes, and modes of investor engagement
✅ Working closely with colleagues on the Marketing Team across various verticals
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 15+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager. Experience marketing alternative strategies (ideally private equity or credit). Experience managing global marketing programs is a plus and the ideal candidate will have experience managing marketing programs in both the institutional investor and private wealth channels.
Required Skills:
- Strong understanding of the institutional and private wealth fundraising and brand building functions
- Sophisticated understanding of cross-channel investor marketing approaches and investor engagement tactics
- Familiarity with investor communications and thought leadership content
- Experience building collaborative relationships with senior salespeople at a financial institution / asset manager and building holistic marketing programs tied to business goals and KPIs
- Knowledge of the alternative investor conference and events circuit
- Excellent written and verbal communication skills
- Meticulous attention to detail and passion for delivering high-quality work
- Demonstrated ability to work well as part of a team in collaboration with multiple business partners
- Excellent project management skills with strong emphasis on process, meeting deadlines and delivering best-in-class results
- “Can do” and proactive attitude as demonstrated in prior work experience
- Proficient in MS Office (Word, Excel, PowerPoint)
- Enthusiastic about working in office and creating a Gold Standard hybrid work culture
Preferred Skills:
- Experience managing a team of marketers
- Fluency in additional languages
ASSUMPTION: The ideal candidate will possess a strong blend of strategic thinking, leadership, and project management skills, with a deep understanding of investor marketing and private credit.
💰 Compensation & Benefits
Salary Range: $250,000 to $350,000 per year
Benefits:
- Medical
- Financial
- 401(k) Eligibility
- Paid Time Off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Private Credit and Alternative Investments
Company Size: 1,001-5,000 employees, which means the company has a well-established infrastructure and offers numerous opportunities for growth and collaboration
Founded: 1994, with a rich history and extensive experience in the private credit market
Company Description:
- Golub Capital is a market-leading, award-winning direct lender and experienced private credit manager
- Specializes in delivering reliable, creative, and compelling financing solutions to companies backed by private equity sponsors
- Nurtures long-term, win-win partnerships that inspire repeat business from private equity sponsors and investors
Company Specialties:
- Direct Lending
- Private Credit Management
- Sponsor Finance
- Broadly Syndicated Loan and Credit Opportunities
Company Website: golubcapital.com
ASSUMPTION: Golub Capital is a well-established and respected player in the private credit market, offering a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: Senior Director or Director level, indicating a high degree of responsibility and strategic decision-making
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with senior management and various teams within the organization
Work Arrangement: On-site, with an emphasis on creating a Gold Standard hybrid work culture
Growth Opportunities:
- Potential to grow within the Marketing Department or across other departments within the organization
- Opportunities to work on high-profile projects and initiatives
- Chance to develop leadership and management skills by overseeing a team of marketing professionals
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 200 Park Avenue, 25th Floor, New York, NY 10166, US
Geographic Context:
- New York City is a major financial hub, offering numerous networking opportunities and access to industry events
- The office is conveniently located in Midtown Manhattan, close to public transportation and amenities
- The city offers a diverse and vibrant culture, with numerous attractions and activities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with easy access to industry resources and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the Head of Marketing and/or other senior members of the Marketing Department
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Understanding of investor marketing and private credit
- Communication and presentation skills
- Cultural fit and alignment with Golub Capital’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of investor marketing and private credit, as well as your strategic approach to marketing
- Demonstrate your ability to work collaboratively and manage a team
- Showcase your creativity and innovative thinking in your approach to marketing
ATS Keywords: Investor Marketing, Cross-Channel Marketing, Team Management, Project Management, Analytical Skills, Communication Skills, Brand Building, Event Management, Digital Marketing, Content Creation, Stakeholder Engagement, Budget Management, Thought Leadership, Market Analysis, Relationship Building, Creative Thinking
ASSUMPTION: The interview process at Golub Capital is designed to assess your strategic thinking, leadership, and cultural fit, with a focus on your understanding of investor marketing and private credit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Design and graphics software (e.g., Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Client Focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and high-quality work
- Encourages creativity and innovation
Self-Assessment Questions:
- Do you possess a strong understanding of investor marketing and private credit?
- Are you able to work effectively in a fast-paced, collaborative environment?
- Do you have a proven track record of delivering high-quality results and managing a team?
- Are you comfortable working with senior management and other stakeholders to develop and implement strategic marketing plans?
ASSUMPTION: Golub Capital values employees who are strategic thinkers, collaborative team players, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing a team of marketing professionals and ensuring Gold Standard results and client service
- Balancing the demands of multiple business partners and stakeholders
- Keeping up with the fast-paced and dynamic nature of the private credit market
- Working effectively in a hybrid work environment, balancing on-site and remote work
ASSUMPTION: The challenges associated with this role require strong leadership, project management, and communication skills, as well as the ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on investor marketing for a private credit firm, with a specific emphasis on the institutional and private wealth investor channels
- Similar roles in the industry may focus on different investor channels or asset classes, or may have a broader or more specialized scope
- Career progression in this role may involve moving into a more senior leadership position within the Marketing Department or transitioning into a different functional role within the organization
ASSUMPTION: This role offers a unique opportunity to specialize in investor marketing for a private credit firm, with significant growth potential and exposure to senior leadership.
📝 Sample Projects
- Developing and executing a comprehensive investor marketing plan for a new private credit fund launch
- Creating and distributing thought leadership content for institutional and private wealth investors
- Managing and executing a series of investor events, both in-person and virtual, to enhance the Firm’s brand and engage with investors
ASSUMPTION: The sample projects for this role involve a high degree of strategic thinking, creativity, and project management, with a focus on delivering Gold Standard results and client service.
❓ Key Questions to Ask During Interview
- Can you describe the Firm’s approach to investor engagement and brand building in the private credit market?
- How does the Marketing Department collaborate with other departments within the organization to develop and implement strategic marketing plans?
- What is the Firm’s approach to work-life balance and employee development in a hybrid work environment?
- How does Golub Capital support the growth and development of its employees, particularly in the Marketing Department?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Senior Director (or Director), Investor Marketing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on investor marketing and private credit
- Prepare a portfolio or examples of your marketing work, demonstrating your creativity, strategic thinking, and ability to deliver high-quality results
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
