📌 Core Information
🔹 Job Title: Senior Director, Paid Social Marketing
🔹 Company: AEG Worldwide
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site, Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting strategic direction for paid social marketing across multiple platforms
- Driving scalable execution and best practices for campaign development
- Collaborating cross-functionally to ensure cohesive strategy and integrated campaign execution
- Mentoring and leading a high-performing team of paid social buyers
- Staying ahead of social media trends and platform changes
- Enhancing product features and implementing integrated workflows
- Managing performance and reporting for senior stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social media advertising to drive business growth and impact.
📋 Key Responsibilities
✅ Own and Lead Paid Social Strategy: Set the strategic direction for paid social marketing across all platforms, ensuring alignment with broader business and brand goals, while evolving the channel’s role in performance and brand marketing.
✅ Drive Scalable Execution and Best Practices: Establish and evolve standards, playbooks, and workflows that streamline campaign development, maintain quality, and improve executional efficiency across all lines of business.
✅ Influence Through Cross-Functional Collaboration: Partner with internal teams across marketing, data science, analytics, creative, ticketing, and product to drive cohesive strategy, unlock insights, and ensure integrated campaign execution that moves the business forward.
✅ Mentor and Lead a High-Performing Team: Inspire and manage a team of paid social buyers; providing strategic guidance, professional development, and performance oversight to support team growth and impact.
✅ Advance Platform Expertise: Stay ahead of social media trends, platform changes, and regulatory considerations. Translate emerging insights into actionable strategies that keep AEG Presents ahead of the curve.
✅ Product and Process Enhancement: Develop product features and implement integrated workflows to streamline campaign management, optimize efficiency, and ensure consistent quality.
✅ Performance Management & Reporting: Lead ongoing campaign reporting and executive performance readouts. Translate complex data into clear, actionable insights and strategic recommendations for senior stakeholders.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Business, or a related field.
Experience: 10+ years of experience in digital marketing with a strong emphasis on paid social media advertising and execution, including at least 5 years of experience managing and mentoring a team.
Required Skills:
- In-depth knowledge and hands-on experience with all major social media advertising platforms (Meta, TikTok, Twitter/X, Snap)
- Extensive experience managing full funnel and conversion-focused campaigns
- Proven ability to analyze performance marketing data and extract actionable insights
- Highly proficient in Excel and comfortable working with large datasets
- Strong understanding of measurement tracking solutions, incrementality, attribution models, and tools to track, report, analyze results
- Excellent written and verbal communication skills
- Highly organized and detail-oriented, managing multiple projects and priorities in a fast-paced environment
Preferred Skills:
- Experience with organic social strategy
ASSUMPTION: Candidates with a proven track record in paid social media advertising, strong analytical skills, and experience managing teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $135,593 - $213,773 per year
Benefits:
- Medical, dental, and vision insurance
- Paid holidays, vacation, and sick time
- Company-paid basic life insurance
- Voluntary life insurance
- Parental leave
- 401k Plan with employer match
- Flexible spending and health savings account options
- Wellness offerings
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Los Angeles area. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. AEG Worldwide is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually through its network of venues, sports franchises, music brands, integrated entertainment districts, and global sponsorship activations.
Company Size: 10,001+ employees. As a large company, AEG offers numerous opportunities for career growth and collaboration across various divisions and brands.
Founded: 1994. AEG has a rich history in the entertainment industry, with over two decades of experience delivering unforgettable experiences to fans worldwide.
Company Description:
- From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years.
- AEG operates on five continents, entertaining over 160 million guests annually through its network of more than 300 venues, powerful sports franchises, and music brands.
- AEG strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: AEG's extensive network of venues and brands provides ample opportunities for applicants to grow and make an impact within the company.
📊 Role Analysis
Career Level: Senior-level position, reporting directly to the SVP of Media & Partnerships.
Reporting Structure: This role reports directly to the SVP of Media & Partnerships and oversees a team of paid social buyers.
Work Arrangement: On-site, full-time position based in the Los Angeles office.
Growth Opportunities:
- Potential to influence strategy and drive business growth across multiple concert divisions
- Opportunities to collaborate with various internal teams, expanding professional networks and skillsets
- Possibility to mentor and develop team members, contributing to their career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on AEG's paid social marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a major entertainment hub, offering numerous networking opportunities and industry events
- The city's diverse culture and vibrant arts scene provide a rich environment for inspiration and creativity
- Los Angeles offers a variety of neighborhoods and communities, catering to different lifestyles and preferences
Work Schedule: Standard full-time work schedule, with flexibility for remote work or hybrid arrangements as needed.
ASSUMPTION: The Los Angeles office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the SVP of Media & Partnerships
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in paid social media advertising and campaign management
- Analytical skills and data-driven decision-making
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising and campaign management
- Demonstrate a strong understanding of AEG's business and the entertainment industry
- Prepare examples of successful paid social campaigns and their outcomes
- Showcase your ability to lead and mentor a team, driving results and growth
ATS Keywords: Paid social marketing, digital marketing, campaign management, performance marketing, data analysis, team leadership, cross-functional collaboration, social media advertising, audience targeting, optimization strategies, creative formats, measurement tracking, Excel proficiency, communication skills, organizational skills, project management
ASSUMPTION: A strong understanding of paid social media advertising, strategic thinking, and leadership skills will be crucial for success in the interview process.
🛠️ Tools & Technologies
- Social media advertising platforms (Meta, TikTok, Twitter/X, Snap)
- Campaign management tools (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Proficiency in relevant social media advertising platforms, campaign management tools, and data analysis tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Pursuing the highest standards in all aspects of our business
- Integrity: Upholding the highest ethical standards in all our actions and decisions
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing creativity and continuous improvement
- Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on results and driving business impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable collaborating with diverse teams and stakeholders?
- Do you have a proven track record of driving results and business growth through paid social media advertising?
- Are you committed to fostering a diverse, inclusive, and equitable work environment?
ASSUMPTION: Candidates who align with AEG's values and work style, and are committed to fostering a diverse and inclusive environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing a team remotely or across different time zones
- Keeping up with the rapidly evolving social media landscape and platform changes
- Balancing strategic thinking with day-to-day campaign management tasks
- Collaborating effectively with cross-functional teams and stakeholders
- Meeting and exceeding performance targets and KPIs
ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on strategic direction and team leadership than related positions, such as Paid Social Media Manager or Paid Social Media Specialist
- Unlike related roles in digital marketing or advertising agencies, this position is embedded within a live entertainment company, offering unique insights into the industry and opportunities for collaboration
- Career progression in this role could lead to broader responsibilities within AEG's media and partnerships division or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and industry-specific insights, setting it apart from similar positions in digital marketing or advertising agencies.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a major music festival, driving ticket sales and brand awareness
- Optimizing campaign performance for a series of concerts, improving ROAS and reducing CPA through targeted audience segmentation and creative testing
- Collaborating with internal teams to create and launch a new ticketing platform, integrating paid social media advertising to drive user acquisition and engagement
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and results-driven nature of the role, highlighting the opportunity to make a significant impact on AEG's business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the media and partnerships division, as well as other departments across AEG?
- What are the most significant challenges facing the paid social media team currently, and how can this role address them?
- How does AEG support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements in paid social media advertising and campaign management
- Prepare examples of successful paid social campaigns and their outcomes
- Demonstrate your ability to lead and mentor a team, driving results and growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
