📌 Core Information
🔹 Job Title: Senior Director, Performance Creative
🔹 Company: Wpromote
🔹 Location: Remote, United States
🔹 Job Type: Full Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-31
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving the Performance Creative department
- Driving creative excellence and aligning strategic priorities with client goals
- Managing a diverse team and implementing AI-powered workflows
- Partnering with cross-functional teams to create aligned, performance-driven campaign plans
- Acting as a senior partner on a small set of client accounts
ASSUMPTION: This role requires a strategic and hands-on leader with a deep understanding of performance creative and experience managing complex campaigns and client relationships.
📋 Key Responsibilities
✅ Oversee and inspire the Performance Creative department, driving creative excellence and aligning strategic priorities with client goals
✅ Lead new business proposals and RFP responses from a performance creative lens, including strategy, pitch materials, and staffing recommendations
✅ Collaborate with SVP of Creative and Creative Ops Director on service model optimization, team capacity planning, and process refinement
✅ Manage and mentor a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback
✅ Identify and manage external creative production partners and freelancers
✅ Set and track performance goals and OKRs for individuals and the department, conducting regular 1:1s and team health check-ins
✅ Lead weekly team stand-ups, monthly all-hands, and other key touchpoints to ensure alignment and foster a culture of collaboration and ownership
✅ Architect and implement AI-powered workflows and systems that enable scalable creative production, leveraging tools for ideation, scripting, storyboarding, editing, and versioning
✅ Lead internal training and share case studies or implementation examples to demonstrate how AI + human oversight can accelerate performance without sacrificing quality
✅ Stay abreast of new platforms and techniques that enhance efficiency, and evaluate vendor partners where appropriate
✅ Act as a senior partner on a small set of client accounts, directly owning relationships, campaign oversight, and creative innovation
✅ Translate performance metrics into iterative creative testing strategies, identifying when to scale, pivot, or retire assets
✅ Partner cross-functionally with Brand Creative, Influencer, UGC, Media, Strategy, Account Management, Project Management, and Operations to create aligned, performance-driven campaign plans across the full funnel
✅ Present confidently to senior client stakeholders and external partners, articulating creative vision, performance insights, and test-and-learn frameworks—while also leading new business pitches and contributing to proposals, SOWs, and onboarding for prospective clients
✅ Lead internal processes for creative prioritization, production, QA, and delivery in collaboration with the Creative Ops Lead
✅ Continuously audit team workflows and tooling, proactively identifying opportunities to streamline, automate, or level up execution
✅ Manage department timelines and deliverables across multiple projects and clients to ensure on-time, on-budget delivery
✅ Support team resourcing, recruiting, and vendor negotiation/onboarding to meet scaling needs
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and management skills, as well as a deep understanding of performance creative and AI tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 7+ years in creative marketing or performance advertising, with 4+ years leading cross-functional teams at a senior level
Required Skills:
- Proven experience managing creative departments, including hiring, coaching, and career development
- Deep expertise in Performance Creative, with a focus on Paid Social, Programmatic, YouTube, Display, and video advertising
- Experience building and scaling creative teams, systems, and service offerings in an agency
- Demonstrated ability to lead complex, multi-channel campaigns and own client relationships from brief through delivery
- Success crafting proposals, SOWs, and new business pitches; adept at cross-selling and upselling creative services
- Experience owning and evolving creative strategy across client portfolios, leading campaign development that translates performance data and insights into actionable creative execution
- Comfortability working in and guiding teams across: Asana, Slack, Frame.io, Figma, Adobe Creative Suite, and motion design tools
- Working knowledge of AI platforms and how to systematize their use in creative workflows
- Familiarity with tools like Meta Ads Manager, YouTube Studio, TikTok Creative Center, and relevant data dashboards
- Thoughtful empathy and strong communication skills that build trust quickly, foster clarity and kindness, and demonstrate a deep commitment to those around you
- A collaborative, hands-on approach—someone who steps up in complex moments, supports teammates beyond defined roles, and leads with consistency, accountability, and follow-through
- A proactive mindset with the ability to anticipate challenges, navigate ambiguity with confidence, and approach problem-solving with thoughtfulness and composure
- High integrity and approachability, with a dependable, direct presence that leads with both heart and head—and inspires others to follow suit
- Track record of building and improving processes, with a passion for shaping evolving organizations and making a lasting impact
Preferred Skills:
- Experience working with brands in the retail or e-commerce space
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance creative, leadership, and management, with a proven track record of driving results and building high-performing teams.
💰 Compensation & Benefits
Salary Range: $135,000 - $175,000 per year
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2001
Company Description:
- Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands
- We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner
- Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform
Company Specialties:
- Paid Search & Media
- Creative Services
- SEO
- Earned Social
- Content Marketing
- Feed Management
- Paid Social
- Facebook Advertising
- Email Marketing
- Display Advertising
- Strategy
- Local
- Mobile
- Google Analytics Consulting
- and Digital Intelligence
Company Website: http://www.wpromote.com
ASSUMPTION: Wpromote is a well-established advertising agency with a strong focus on driving results for retail brands across channels and purchase points.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the SVP of Creative and collaborates closely with the Creative Ops Director
Work Arrangement: Remote OK, with office hubs in Los Angeles, Chicago, and New York
Growth Opportunities:
- Potential to shape the future of performance creative at scale
- Opportunity to work with a diverse range of clients, from legacy enterprise brands to fast-growing DTCs
- Chance to build and mentor a high-performing team
- Possibility to grow into a more senior leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on the company's performance creative capabilities.
🌍 Location & Work Environment
Office Type: Remote-first with office hubs in Los Angeles, Chicago, and New York
Office Location(s): 2100 East Grand Avenue, First Floor, El Segundo, CA 90245, US; 125 S Wacker Dr, Suite 2150, Chicago, IL 60606, US; 6060 N. Central Expy, Suite 350, Dallas, TX 75206, US; 2525 Robinhood St, Houston, TX 77005, US; 650 California St, FL 7, San Francisco, CA 94108, US; 41 Pinelawn Rd, Garden Level, Melville, NY 11747, US; 246 5th Ave, 3rd floor, New York, NY 10001, US
Geographic Context:
- The United States offers a wide range of cultural, economic, and professional opportunities
- Remote work allows for greater flexibility and work-life balance
- The company's office hubs are located in major cities with vibrant cultural scenes and diverse professional communities
Work Schedule: Full-time (40 hours per week), with flexible schedules and unlimited PTO
ASSUMPTION: The remote-first work environment offers candidates the flexibility to work from anywhere in the United States, with the option to collaborate in person at one of the company's office hubs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the SVP of Creative and Creative Ops Director
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Candidates' understanding of performance creative and AI tools
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Wpromote's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance creative, AI tools, and team management
- Showcase your ability to think strategically and drive results
- Demonstrate your cultural fit and alignment with Wpromote's values
ATS Keywords: Performance Creative, AI Tools, Team Management, Strategic Thinking, Leadership, Advertising, Marketing, Retail, E-commerce, Brand Management
ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, leadership, and cultural fit, with a strong emphasis on their understanding of performance creative and AI tools.
🛠️ Tools & Technologies
- Asana
- Slack
- Frame.io
- Figma
- Adobe Creative Suite
- Motion design tools
- AI platforms (e.g., Adobe Sensei, Google's AutoML, IBM Watson, AWS SageMaker)
- Meta Ads Manager
- YouTube Studio
- TikTok Creative Center
- Relevant data dashboards
ASSUMPTION: This role requires proficiency in various creative and project management tools, as well as a working knowledge of AI platforms and relevant data dashboards.
👔 Cultural Fit Considerations
Company Values:
- Cultivating Curiosity
- Building Connections
- Acting with Respect
- Delivering Excellence
- Celebrating Success
Work Style:
- Collaborative and hands-on
- Proactive and solution-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to fostering a positive and inclusive work environment
Self-Assessment Questions:
- How do you align with Wpromote's values, and how have you demonstrated these values in previous roles?
- How do you approach working with diverse teams and stakeholders, and how have you fostered collaboration and ownership in previous roles?
- How do you stay up-to-date with industry trends and new tools, and how have you leveraged this knowledge to drive results in previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Wpromote's values and a commitment to fostering a positive, inclusive, and collaborative work environment.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing multiple projects and client needs while ensuring on-time, on-budget delivery
- Keeping up with the rapid evolution of AI tools and their application in creative workflows
- Navigating a remote work environment and fostering team cohesion and collaboration
- Managing external creative production partners and freelancers
ASSUMPTION: This role presents several challenges, including managing a diverse team, balancing multiple projects, and staying current with AI tools, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on performance creative and AI tools, as well as the opportunity to shape the future of creative production at scale
- As a senior director, this role offers more strategic and leadership responsibilities compared to mid-level creative management positions
- Career paths for this role may include progression to a more senior leadership role within the organization or transitioning to a client-facing role with increased strategic and business development responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a strong focus on performance creative, AI tools, and strategic leadership.
📝 Sample Projects
- Developing and implementing AI-powered workflows for scalable creative production, including ideation, scripting, storyboarding, editing, and versioning
- Leading internal training and share case studies or implementation examples to demonstrate how AI + human oversight can accelerate performance without sacrificing quality
- Partnering with cross-functional teams to create aligned, performance-driven campaign plans across the full funnel for a diverse range of clients, from legacy enterprise brands to fast-growing DTCs
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of this role, with a strong focus on driving results through AI-powered workflows and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does Wpromote support the integration of AI tools into creative workflows, and what resources are available to help me succeed in this area?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address these challenges?
- How does Wpromote foster a culture of collaboration and ownership, and what steps can I take to contribute to this environment?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Wpromote approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Wpromote's values, culture, and recent projects
- Be ready to discuss your approach to performance creative, AI tools, and team management
- Showcase your ability to think strategically and drive results
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
