📌 Core Information
🔹 Job Title: Senior Director, Performance Marketing
🔹 Company: Score Media and Gaming Inc.
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (North America)
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing team across paid social, programmatic, search, and affiliate channels
- Owning the end-to-end performance marketing strategy, execution, and budget allocation
- Driving multi-million dollar user acquisition campaigns focused on ROI, LTV, and CAC
- Collaborating cross-functionally to build scalable, automated, and measurable campaigns
- Staying ahead of industry shifts, including privacy regulations and first-party data strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience managing substantial marketing budgets. The ideal candidate will have a proven track record in performance marketing, preferably in mobile apps, gaming, or e-commerce.
📋 Key Responsibilities
✅ Lead a high-performing team across paid social, programmatic, search, and affiliate channels
✅ Own the end-to-end performance marketing strategy, execution, and budget allocation
✅ Drive the planning and optimization of multi-million dollar user acquisition campaigns with focus on ROI, LTV, and CAC
✅ Partner cross-functionally with Business Intelligence, Product, Finance, and Marketing to build scalable, automated, and measurable campaigns
✅ Design and execute marketing measurement frameworks leveraging attribution models
✅ Manage forecasting, pacing, and real-time performance monitoring to ensure efficiency and budget discipline
✅ Lead creative testing and targeting strategies to drive user engagement and conversion
✅ Stay ahead of industry shifts, including privacy regulation, and first-party data strategies (iOS ATT, GA4)
✅ Identify and test new growth opportunities, channels, and tools to maintain a competitive edge
✅ Collaborate with brand and creative teams to align messaging and creative with acquisition goals
ASSUMPTION: This role involves a high level of strategic planning, data analysis, and team leadership. The ideal candidate will be comfortable navigating a fast-paced, regulated environment with shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience leading growth or performance marketing in direct-to-consumer verticals, preferably within mobile apps, gaming, sports betting, or e-commerce
Required Skills:
- Deep expertise in digital acquisition channels, including Meta, Google Ads, Snap Chat, programmatic DSPs, and affiliate platforms
- Proven success managing multi-million dollar annual marketing budgets and delivering against aggressive acquisition KPIs
- Strong analytical skills and experience working closely with BI teams on LTV, cohort, and retention analysis
- Fluency in media mix modeling, marketing attribution, and A/B testing methodologies
- Track record of leading and developing performance-driven marketing teams
- Comfortable navigating a fast-paced, regulated environment with shifting priorities
- Strong communicator who can translate performance insights into executive-level narratives
Preferred Skills:
- Experience working in the sports betting or iGaming industry
- Familiarity with Canadian and US online gaming regulations
ASSUMPTION: Given the role's focus on performance marketing in the regulated online gaming industry, candidates with relevant experience in this field will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 CAD per year (Estimated based on industry standards for a senior director role in Toronto's tech industry)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick days, and holidays)
- Employee discounts on company products and services
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a senior director role in Toronto's tech industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Score Media and Gaming Inc. operates in the sports media and online gaming industries. The company is a subsidiary of PENN Entertainment, a leading provider of integrated entertainment, sports content, and casino gaming experiences.
Company Size: Medium (501-1,000 employees)
Founded: 2012
Company Description:
- theScore is a digital media and sports betting company that empowers millions of sports fans through its digital media and sports betting products.
- The company's media app, 'theScore,' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.
- theScore's sports betting app, 'theScore Bet Sportsbook & Casino,' delivers an immersive and holistic mobile sports betting and iCasino experience.
- The company is committed to creating a diverse environment and is an equal opportunity employer.
Company Specialties:
- Sports Media
- Mobile Apps
- Sports Content
- Digital Publishing
- Technology
- Tablet Apps
- Smartphones
- Digital Media
- PaaS
- and Sports Betting
Company Website: scoremediaandgaming.com
ASSUMPTION: The company's focus on digital media and sports betting presents unique opportunities and challenges for the ideal candidate. Familiarity with the online gaming industry and its regulations will be beneficial.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of marketing specialists and managers.
Work Arrangement: Remote OK (North America), with flexibility for on-site work in Toronto.
Growth Opportunities:
- Potential to expand the team and take on more strategic responsibilities as the company grows.
- Opportunities to collaborate with cross-functional teams and contribute to the company's overall success.
- Chance to develop leadership skills and mentor team members.
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its digital media and sports betting offerings.
🌍 Location & Work Environment
Office Type: Hybrid (Toronto, ON) with remote work options
Office Location(s): 125 Queens Quay E, Toronto, Ontario M5A 0Z6, CA and 121 River St, PH Floor, Hoboken, New Jersey 07030, US
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a thriving sports scene.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities.
- Toronto is home to several professional sports teams, providing ample opportunities for sports enthusiasts.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (VP of Marketing)
- Interview with team members or other stakeholders
- Final interview with the CEO or another executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of online gaming regulations
Application Tips:
- Highlight relevant experience in performance marketing, digital acquisition, and team leadership.
- Tailor your resume to emphasize skills and experiences related to the role's requirements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills.
- Research the company and the online gaming industry to demonstrate your understanding of the business and its challenges.
ATS Keywords: Performance Marketing, Digital Acquisition, User Acquisition, ROI, LTV, CAC, Media Mix Modeling, Marketing Attribution, A/B Testing, Team Leadership, Sports Betting, iGaming
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and leadership abilities, as well as their understanding of the online gaming industry and its regulations.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Snapchat Ads
- Programmatic DSPs (e.g., The Trade Desk, AppNexus)
- Affiliate platforms (e.g., CAKE, HasOffers)
- Attribution modeling tools (e.g., AppsFlyer, Adjust)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and gaming
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Customer focus
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and flexible
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and regulatory changes in the online gaming industry?
- Can you provide an example of a time when you had to pivot your marketing strategy due to a significant change in the market or regulations?
- How do you foster a collaborative and innovative work environment, even when working remotely?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Navigating the complex and evolving regulatory landscape of the online gaming industry
- Managing a team remotely and ensuring consistent performance across different time zones
- Balancing the need for data-driven decision-making with the need for quick and agile marketing campaigns
- Adapting to the unique challenges and opportunities presented by the sports betting and iGaming industries
ASSUMPTION: These challenges require a strategic and adaptable approach, as well as strong leadership and communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the online gaming industry and its regulations.
- While the role focuses on performance marketing, candidates should also have a strong understanding of the sports media industry and its trends.
- This role offers significant growth potential, as the company continues to expand its digital media and sports betting offerings.
ASSUMPTION: Candidates with relevant experience in the online gaming industry and a strong understanding of both performance marketing and sports media trends will be well-suited to this role.
📝 Sample Projects
- Developing and executing a multi-channel user acquisition campaign for a new sports betting product launch
- Optimizing a programmatic advertising campaign to improve ROI and LTV for an existing iCasino product
- Conducting a comprehensive analysis of the competitive landscape and identifying new growth opportunities for the company's sports media app
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does the company plan to expand its digital media and sports betting offerings in the coming years?
- What are the biggest challenges facing the online gaming industry, and how does the company plan to address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does the company measure the success of its marketing campaigns, and how are these metrics used to inform decision-making?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's strategic direction, its approach to employee development, and its data-driven decision-making processes.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in performance marketing, digital acquisition, and team leadership.
- Prepare a cover letter that explains your interest in the role and the company, and how your skills and experience make you a strong fit.
- If you have a portfolio or examples of your work, be prepared to share them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
