📌 Core Information
🔹 Job Title: Senior Director, Portfolio Marketing Business Partner
🔹 Company: Ricoh
🔹 Location: Exton, Pennsylvania
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Aligning marketing efforts with business unit priorities and customer needs
- Developing and executing marketing strategies to position products effectively
- Driving demand and supporting sales through impactful value propositions
- Coordinating marketing needs throughout the portfolio lifecycle
- Collaborating cross-functionally with various departments and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in driving marketing efforts that support business goals and customer needs.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to position Ricoh’s solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging
✅ Coordinate the end-to-end portfolio management process, facilitating joint strategy development with BU stakeholders
✅ Work closely with the Go-To-Market team to define campaign vision, roadmap, scope, objectives, and budget in line with overall portfolio strategy
✅ Gather and analyze market-specific data to identify trends, inform decision-making, and refine strategies
✅ Analyze business performance, generate insights, and refine marketing strategies for continuous improvement
✅ Understand market trends, competitive landscape, customer needs, and requirements to guide messaging and go-to-market deliverables
✅ Create and execute personalized marketing strategies that enhance campaign execution and support demand generation
✅ Gather business requirements, translate them into marketing specs, and coordinate shared marketing resources
✅ Develop market research programs to gain insight into customer use of current products and identify untapped opportunities/buyer personas
✅ Speak and present Ricoh products to both internal and external stakeholders
✅ Engage partners to maximize Ricoh offerings and attend partner QBRs to provide insight into Ricoh roadmap and partner roadmap
✅ Report on product performance and implement enhancement and/or mitigation strategies when appropriate
ASSUMPTION: This role requires a high degree of collaboration, project management, and communication skills to work effectively with various departments and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field
Experience: 8-12 years of marketing experience, with a strong focus on portfolio marketing
Required Skills:
- Strong analytical skills and data-driven decision-making
- Excellent written and verbal communication skills
- Familiarity with sales alignment and lead management best practices
- Budget management experience preferred
- Project management experience is a plus
Preferred Skills:
- Fluency in additional languages
- Experience working in a global or multinational organization
ASSUMPTION: Candidates with a strong background in portfolio marketing, data analysis, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a senior marketing role with 10+ years of experience in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Ricoh products and services
Working Hours: Full-time, typically 40 hours per week, with up to 40% travel required
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ricoh operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on providing knowledge creation support for various businesses
Company Size: Ricoh is a large organization with over 10,000 employees globally, offering a structured environment with ample resources and opportunities for growth
Founded: Ricoh was founded in 1936 and has since grown to become a global leader in imaging and information management solutions
Company Description:
- Ricoh specializes in creating value for customers by working closely with them to understand their business challenges and needs
- The company integrates its technologies, including image processing, to provide tailored solutions
- Ricoh aims to combine new ideas and technologies with its wealth of experience to create further innovations that support people in their work
Company Specialties:
- Document management solutions
- Office printing and imaging equipment
- Production print solutions
- Industry-specific solutions (e.g., healthcare, finance, education)
Company Website: http://www.ricoh.com
ASSUMPTION: Ricoh's focus on customer-centric solutions and continuous innovation creates an environment where marketing professionals can make a significant impact.
📊 Role Analysis
Career Level: Senior-level position with potential for growth into a leadership or executive role
Reporting Structure: This role reports directly to the Vice President of Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: Remote OK, with up to 40% travel required
Growth Opportunities:
- Potential to advance to a leadership or executive role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop skills in strategic planning, portfolio management, and team leadership
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and take on more strategic and leadership responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment with remote work options
Office Location(s): Exton, Pennsylvania
Geographic Context:
- Exton is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to cultural attractions, shopping, and dining
- The area has a humid subtropical climate, with mild winters and warm, humid summers
- Exton is well-connected by major highways and public transportation, making it an attractive location for commuters
Work Schedule: Full-time, typically 40 hours per week, with up to 40% travel required
ASSUMPTION: The Exton office offers a collaborative and dynamic work environment, with opportunities for both in-person and remote collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing leadership team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and portfolio management skills
- Analytical and data-driven decision-making abilities
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your portfolio marketing experience and relevant skills
- Prepare examples of your market research, competitive analysis, and marketing strategy development
- Be ready to discuss your experience with portfolio management, go-to-market strategies, and sales enablement
ATS Keywords: Portfolio Marketing, Market Insights, Performance Optimization, Project Management, Marketing Strategy, Go-To-Market, Sales Enablement, Customer Segmentation, Competitive Intelligence, Brand Strategy, Content Creation, Campaign Execution, Budget Management, Market Research
ASSUMPTION: Ricoh's hiring process is designed to assess candidates' strategic thinking, analytical skills, and ability to work collaboratively with various stakeholders.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform marketing strategies?
- Are you comfortable working collaboratively with various departments and stakeholders to drive results?
- Do you have a proven track record of developing and executing successful marketing campaigns?
ASSUMPTION: Candidates who align with Ricoh's company values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with tactical execution
- Working effectively with remote team members and stakeholders
- Adapting to a dynamic and evolving business environment
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on portfolio marketing and requires a deep understanding of business unit priorities and customer needs
- This role is unique in its emphasis on coordinating marketing efforts across the full portfolio lifecycle, rather than focusing on individual products or campaigns
- Career progression in this role may lead to leadership or executive positions within the marketing department or other areas of the business
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive market research program to identify untapped opportunities and buyer personas for a new product launch
- Creating and executing a go-to-market strategy for a portfolio of products, aligning with business goals and customer needs
- Conducting a competitive analysis and developing a unique value proposition for a product line facing increased competition
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio management process and how this role will contribute to its improvement?
- How does the marketing department collaborate with other departments, such as sales and product development, to support business initiatives?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Ricoh support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and staying competitive in the market?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Ricoh's careers website
- Tailor your resume and cover letter to highlight your portfolio marketing experience and relevant skills
- Prepare examples of your market research, competitive analysis, and marketing strategy development
- Be ready to discuss your experience with portfolio management, go-to-market strategies, and sales enablement
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
