📌 Core Information
🔹 Job Title: Senior Director, Portfolio Marketing Business Partner
🔹 Company: Ricoh
🔹 Location: Exton, Pennsylvania, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Aligning marketing efforts with business unit priorities and customer needs
- Developing and executing marketing strategies to position products effectively
- Driving demand and supporting sales across the portfolio lifecycle
- Collaborating cross-functionally with various departments and stakeholders
- Managing projects and budgets to ensure successful implementation of marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and collaborative environment.
📋 Key Responsibilities
✅ Align marketing efforts with business unit priorities, customer needs, and portfolio strategy to deliver impactful value propositions
✅ Develop and execute marketing strategies to position Ricoh’s solutions effectively, driving awareness, growth, and consistent messaging
✅ Coordinate the end-to-end portfolio management process and facilitate marketing needs for the full portfolio lifecycle
✅ Gather business requirements, translate them into marketing specifications, and coordinate shared marketing resources
✅ Analyze market-specific data to identify trends, inform decision-making, and refine strategies
✅ Collaborate with the Go-To-Market team to define campaign vision, roadmap, scope, objectives, and budget
✅ Speak and present Ricoh products to both internal and external stakeholders
✅ Engage partners to maximize Ricoh offerings and attend partner QBRs
✅ Report on product performance and implement enhancement and/or mitigation strategies when appropriate
ASSUMPTION: This role involves a high level of collaboration, project management, and data-driven decision-making to ensure marketing strategies support business goals and drive results.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field
Experience: 8-12 years of marketing experience, with a strong focus on portfolio marketing
Required Skills:
- Strong analytical skills and data-driven approach to decision-making
- Excellent written and verbal communication skills
- Familiarity with sales alignment and lead management best practices
- Budget management experience preferred
- Project management experience is a plus
Preferred Skills:
- Fluency in additional languages
- Experience working in a global organization
ASSUMPTION: Candidates with a proven track record in portfolio marketing, strong analytical skills, and excellent communication abilities will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Director role in the Marketing field with 10+ years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Ricoh products and services
Working Hours: Full-time position with a typical workweek of 40 hours, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ricoh operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on providing knowledge creation support for businesses through various solutions and services.
Company Size: Ricoh is a large organization with over 10,000 employees globally, providing a diverse and collaborative work environment.
Founded: Ricoh was founded in 1936 and has since grown to become a global leader in its industry.
Company Description:
- Ricoh specializes in creating value for customers by responding to their business challenges and needs through integrated technologies, including image processing.
- The company aims to combine new ideas and technologies with its wealth of experience to create further innovations that support people in their work.
- Ricoh is committed to creating and providing new value that benefits the wider community and helps build a sustainable society.
Company Specialties:
- Office equipment and services
- Production print solutions
- Document management and information management services
- Industrial printing and inkjet solutions
Company Website: http://www.ricoh.com
ASSUMPTION: Ricoh's extensive experience and global presence provide a strong foundation for innovation and growth in the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in portfolio marketing.
Reporting Structure: The Senior Director, Portfolio Marketing Business Partner will report directly to the Vice President of Marketing and work closely with various business units and stakeholders.
Work Arrangement: This role offers remote work options, with up to 40% travel required for meetings, conferences, and customer visits.
Growth Opportunities:
- Potential to advance to a Vice President or Chief Marketing Officer role within Ricoh or other organizations
- Opportunities to lead cross-functional teams and mentor junior marketing professionals
- Chance to gain experience working in a global organization and collaborating with diverse teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in portfolio marketing and take on more strategic responsibilities.
🌍 Location & Work Environment
Office Type: Ricoh's office in Exton, Pennsylvania, is a modern and collaborative workspace designed to support productivity and innovation.
Office Location(s): 3-6, Nakamagome 1-chome, Ohta-ku, Japan, Tokyo 143-8555, JP
Geographic Context:
- Exton is a suburb of Philadelphia, Pennsylvania, offering a mix of urban and suburban living with easy access to cultural attractions, entertainment, and outdoor recreation.
- The area has a humid subtropical climate, with warm, humid summers and cold, snowy winters.
- Exton is well-connected by major highways and public transportation, making it an attractive location for commuters.
Work Schedule: The typical workweek is Monday through Friday, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: The Exton office provides a modern and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing leadership team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Portfolio marketing strategy and execution
- Data analysis and interpretation
- Communication and presentation skills
- Collaboration and project management abilities
- Cultural fit and alignment with Ricoh's values
Application Tips:
- Tailor your resume and cover letter to highlight your portfolio marketing experience and relevant skills
- Prepare examples of your marketing strategies, data analysis, and project management successes
- Research Ricoh's industry and competitors to demonstrate your market knowledge and insights
ATS Keywords: Portfolio marketing, market analysis, campaign strategy, product positioning, sales enablement, competitive analysis, market research, project management, cross-functional collaboration, stakeholder management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within Ricoh's marketing organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Data-driven and strategic decision-making
- Collaborative and cross-functional teamwork
- Adaptability and flexibility in a dynamic environment
- Strong communication and presentation skills
- Proactive and solution-oriented mindset
Self-Assessment Questions:
- How do you align marketing efforts with business unit priorities and customer needs to deliver impactful value propositions?
- Can you provide an example of a successful portfolio marketing strategy you've developed and executed?
- How do you approach data analysis and interpretation to inform marketing decisions and refine strategies?
- Describe your experience working collaboratively with cross-functional teams and stakeholders to achieve common goals.
- How do you adapt to changes in the market and competitive landscape, and how do you incorporate these insights into your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with Ricoh's values and work style, as well as a proven track record in portfolio marketing, will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Keeping up with rapid changes in the market and competitive landscape
- Balancing strategic thinking with day-to-day tactical execution
- Effectively communicating complex marketing strategies and insights to non-marketing stakeholders
- Managing budgets and resources to ensure successful implementation of marketing strategies
ASSUMPTION: Candidates should be prepared to navigate a dynamic and fast-paced environment, with a strong focus on strategic thinking, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role differs from other portfolio marketing positions in its focus on aligning marketing efforts with business unit priorities and customer needs, as well as its emphasis on cross-functional collaboration and stakeholder management.
- Industry-specific context: Ricoh operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on providing knowledge creation support for businesses through various solutions and services.
- Career path comparison: This role offers growth potential for candidates looking to advance their careers in portfolio marketing and take on more strategic responsibilities, with potential career progression to Vice President or Chief Marketing Officer roles within Ricoh or other organizations.
ASSUMPTION: Candidates should research similar roles within Ricoh and other organizations to better understand the unique aspects of this position and how it fits within the broader marketing landscape.
📝 Sample Projects
- Developing and executing a comprehensive portfolio marketing strategy for a new product launch, including market research, competitive analysis, and targeted campaigns
- Conducting a customer segmentation analysis to identify untapped opportunities and refine marketing strategies for existing products
- Managing a cross-functional team to create and implement a sales enablement program, including training materials, sales tools, and ongoing support
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Senior Director, Portfolio Marketing Business Partner role.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio marketing strategies in place, and how this role will contribute to their evolution and success?
- How does Ricoh support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Ricoh's marketing team had to pivot or adapt its strategies due to changes in the market or competitive landscape?
- How does Ricoh measure the success of its marketing campaigns and initiatives, and how are these metrics used to inform future strategies?
- What is the expected timeline for this role to make a significant impact on Ricoh's marketing efforts and business outcomes?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, expectations, and the marketing team's dynamics within Ricoh.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your portfolio marketing experience and relevant skills
- Prepare examples of your marketing strategies, data analysis, and project management successes
- Research Ricoh's industry and competitors to demonstrate your market knowledge and insights
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
