Senior Director, Product Growth

Kraken

Full-time

Remote

Worldwide

🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Senior Director, Product Growth

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Financial Services, Product Management

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

Driving Kraken's end-to-end Product-Led Growth (PLG) strategy across the user journey.
Building and scaling a high-performing global growth team.
Collaborating with cross-functional teams to align growth initiatives with broader company objectives.
Mentoring and inspiring the team with strategic clarity and executional excellence.

ASSUMPTION: This role requires a deep understanding of data-driven decision-making, experimentation, and a proven track record in product growth and lifecycle management.

📋 Key Responsibilities

✅ Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization.

✅ Architect scalable growth systems that move key business metrics and user behavior.

✅ Build, scale, and lead a high-performing global growth team of PMs, engineers, designers (including Growth Design), analysts, and more.

✅ Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs.

✅ Lead growth for both early-stage products (0→1) and scale existing experiences (1→N), ensuring traction across the product portfolio.

✅ Collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives.

✅ Mentor and inspire the team with strategic clarity, executional excellence, and leadership gravitas.

ASSUMPTION: This role requires a strong focus on data analysis, experimentation, and the ability to lead cross-functional teams to drive impact.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline).

Experience: 10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle at a top-tier tech or fintech company.

Required Skills:

Expertise in data and experimentation, with a strong understanding of funnels, cohorts, loops, and LTV/CAC.
Proven success in building and scaling high-performing, cross-functional teams globally.
Strong communication and executive presence, with the ability to influence at every level and rally diverse stakeholders.
Proven ability to lead 0→1 product launches and scale mature products with equal energy and clarity.
Passion for crypto, financial freedom, and building at the edge of innovation.

Preferred Skills:

Experience in rewards, loyalty, and gamification-style mechanics that drive retention and increase user lifetime value.
Fluency in multiple languages.

ASSUMPTION: Candidates should have a strong background in product growth and lifecycle management, with a proven track record in data-driven decision-making and team leadership.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 per year (AI-estimated, based on experience level and industry standards for senior product roles in crypto/finance)

Benefits:

Competitive health, dental, and vision insurance
401(k) with company match
Flexible time off and company-wide holidays
Parental leave and family planning benefits
Employee stock options
Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for senior product roles in crypto/finance. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Financial Services, specifically crypto and blockchain technology

Company Size: 1,001-5,000 employees (remote-first)

Founded: 2011

Company Description:

Kraken is one of the world’s longest-standing and most secure crypto platforms, with a mission to accelerate the global adoption of crypto for financial freedom and inclusion.
Kraken offers spot trading, margin trading, parachain auctions, staking, regulated derivatives, index services, and more.
Kraken is trusted by over 10 million individuals, traders, and institutions worldwide, offering professional 24/7/365 client support and one of the fastest, most performant trading platforms available.

Company Specialties:

Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
Digital assets and virtual currency
Markets, security, financial services, wallet, compliance, and blockchain
Index, parachain auctions, staking, proof of reserves, and NFT

Company Website: https://kraken.com

ASSUMPTION: Kraken is a well-established and reputable company in the crypto industry, known for its security, transparency, and commitment to client trust.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on Kraken's growth and user experience

Reporting Structure: Reports directly to the Chief Product Officer

Work Arrangement: Remote solely, with the ability to work from anywhere in the world

Growth Opportunities:

Potential to grow into a C-level role as Kraken continues to expand
Opportunities to lead and mentor other growth team members
Chance to work on cutting-edge crypto and blockchain technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Kraken's continued success.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office locations

Office Location(s): N/A

Geographic Context:

Kraken has employees in over 70 countries worldwide
Remote work allows for a flexible work-life balance
Kraken offers a global, diverse, and inclusive work environment

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: Kraken's remote-first work environment offers a high degree of flexibility and the opportunity to work with a global, diverse team.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with a member of the People team
Technical interview with a member of the growth team
On-site or video interview with the hiring manager and other team members
Final interview with the Chief Product Officer

Key Assessment Areas:

Data analysis and experimentation skills
Leadership and team-building abilities
Strategic thinking and problem-solving
Cultural fit and alignment with Kraken's mission and values

Application Tips:

Highlight your experience with data-driven decision-making and experimentation in your resume and cover letter
Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
Familiarize yourself with Kraken's products, services, and mission before applying

ATS Keywords: Product Growth, PLG, Lifecycle Management, Data Analysis, A/B Testing, Team Building, Cross-Functional Collaboration, Mentorship, Strategic Clarity, Crypto, Financial Freedom

ASSUMPTION: Kraken's interview process is designed to assess your technical skills, leadership abilities, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

Data analysis and visualization tools (e.g., Amplitude, Mixpanel, Looker)
Experiment and A/B testing platforms (e.g., Optimizely, VWO)
Project management tools (e.g., Asana, JIRA, Trello)
Communication and collaboration tools (e.g., Slack, Google Workspace)
Crypto and blockchain-specific tools and platforms

ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and preferences.

👔 Cultural Fit Considerations

Company Values:

Focus on the user
Think independently
Hire and develop the best
Do the right thing
Focus on excellence in all we do

Work Style:

Remote-first, with a global and diverse team
Collaborative and cross-functional, with a strong emphasis on data-driven decision-making
Fast-paced and innovative, with a focus on continuous learning and improvement

Self-Assessment Questions:

Do you have a strong passion for crypto and financial freedom?
Are you comfortable working in a remote, global, and diverse team environment?
Do you have a proven track record in data-driven decision-making and experimentation?
Are you able to lead and mentor other team members to drive impact?

ASSUMPTION: Kraken values candidates who are passionate about crypto, data-driven, and able to thrive in a remote, global, and diverse work environment.

⚠️ Potential Challenges

Managing a global, remote team with diverse time zones and cultural backgrounds
Balancing the need for data-driven decision-making with the need for speed and agility in a fast-paced industry
Navigating the complex and evolving regulatory landscape of the crypto industry
Ensuring the security and privacy of Kraken's users and their data

ASSUMPTION: These challenges require strong leadership, strategic thinking, and a deep understanding of the crypto industry and its complexities.

📈 Similar Roles Comparison

This role is unique in its focus on end-to-end Product-Led Growth (PLG) strategy and execution across the user journey
Unlike other growth roles, this position requires a strong background in data analysis, experimentation, and team leadership
Career progression in this role may lead to C-level opportunities as Kraken continues to expand

ASSUMPTION: This role offers a unique opportunity to drive Kraken's growth and user experience, with significant impact and growth potential.

📝 Sample Projects

Developing and implementing a new onboarding flow that increases user activation by 20%
Designing and executing an A/B test to optimize the user rewards system, leading to a 15% increase in user retention
Collaborating with the core product team to launch a new feature, driving user acquisition and engagement through targeted growth campaigns

ASSUMPTION: These sample projects illustrate the data-driven, experimental, and collaborative nature of the role, with a focus on driving user activation, retention, and engagement.

❓ Key Questions to Ask During Interview

Can you describe the current state of Kraken's onboarding and activation flows, and what areas you see as opportunities for improvement?
How does the growth team collaborate with other cross-functional teams, such as product, engineering, and marketing?
What are the biggest challenges facing Kraken's growth and user experience, and how does this role address them?
How does Kraken support the professional development and growth of its employees, particularly in the growth team?
What are the key performance indicators (KPIs) and metrics used to measure the success of Kraken's growth initiatives, and how are they tracked and reported?

ASSUMPTION: These questions help assess the role's responsibilities, priorities, and the team's dynamics, as well as Kraken's growth strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your experience with data-driven decision-making, experimentation, and team leadership in product growth and lifecycle management
Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
Familiarize yourself with Kraken's products, services, and mission before applying
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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