📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: Impinj
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Information Technology & Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and positioning for Impinj's RAIN IoT products and solutions
- Leading global product marketing strategy and execution for key industry partners
- Collaborating cross-functionally with product management, sales, market development, corporate marketing, and executive leadership
- Accelerating revenue growth, market penetration, and brand visibility in a competitive industry
ASSUMPTION: This role requires a strong combination of technical expertise, market insight, and leadership to drive success in a dynamic industry.
📋 Key Responsibilities
✅ Define and implement product marketing initiatives to support key performance indicators and revenue goals for the Impinj RAIN business unit
✅ Develop and communicate compelling product positioning, messaging, and value proposition for Impinj's product portfolio and partner products across multiple audiences
✅ Lead the planning and execution for new product launches, ensuring alignment across corporate marketing, sales, and product teams
✅ Define and deliver compelling technical sales enablement tools, presentations, and product training to drive customer adoption and retention, in collaboration with sales and partners
✅ Co-develop technical marketing content, webinars, and product trainings with Impinj's partner ecosystem
✅ Communicate product value to target audiences, including engineers, product managers, and C-level executives in the wireless, telecom, and IoT sectors
✅ Build and lead a high-performing product marketing team, fostering a culture of innovation, accountability, and continuous improvement
✅ Manage and optimize budget and resources for product and partner marketing to maximize ROI and achieve business objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and influencing skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience
Experience: 15+ years of product marketing, marketing, and business development experience, with at least 5 years in a senior leadership role, particularly in the semiconductor or wireless technology sector
Required Skills:
- Proven track record of leading successful product marketing teams and go-to-market strategies, particularly for complex, technical products
- Strong critical thinking and problem-solving skills to navigate sophisticated market dynamics
- Experience in delivering impactful messaging, positioning, and marketing collateral
- Excellent leadership and team management skills with a focus on cross-functional collaboration
- Strong communication, presentation, and influencing skills at all levels of the organization and with external stakeholders
- Ability to travel, up to 20%, including some international travel
Preferred Skills:
- Experience in the RAIN RFID or IoT industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the RAIN RFID or IoT industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $240,000 USD per year. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills.
Benefits:
- Healthcare Benefits
- 401(k) Plan
- Company Match
- Merit Increases
- Annual Bonus
- Stock Options
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work or a hybrid arrangement
ASSUMPTION: The salary range provided is an estimate based on market data and the mid-point of the pay range. Actual compensation may vary based on individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: Impinj operates in the Information Technology & Services industry, focusing on RAIN RFID solutions, readers, antennas, and tag chips. The RAIN RFID market is projected to grow at a CAGR of 32.5% from 2021 to 2028, driven by increasing demand for IoT applications and supply chain management.
Company Size: Impinj is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment. This size allows for a high degree of cross-functional collaboration and the opportunity to make a significant impact on the company's success.
Founded: Impinj was founded in 2000, with a mission to enable a boundless Internet of Things by wirelessly connecting everyday items to the Internet. The company has since grown to become a leading provider of RAIN RFID solutions.
Company Description:
- Impinj helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things to the Internet
- The company's platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications
- Impinj enables digital transformation by extending the Internet's reach from the cloud, through edge connectivity devices, all the way to physical items
Company Specialties:
- RAIN RFID Solutions
- RAIN RFID Readers
- RAIN RFID Antennas
- RAIN RFID Tag Chips
Company Website: http://www.impinj.com
ASSUMPTION: Impinj's focus on RAIN RFID technology and IoT applications positions the company at the forefront of a growing market, offering opportunities for innovation and growth.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level position. The role is responsible for driving the product marketing strategy and execution for Impinj's RAIN IoT products and solutions.
Reporting Structure: The Senior Director, Product Marketing will lead a team of product marketing managers and specialists, collaborating cross-functionally with various departments, including product management, sales, market development, corporate marketing, and executive leadership.
Work Arrangement: This role is on-site, with the opportunity for remote work or a hybrid arrangement. The role requires up to 20% travel, including some international travel, to attend industry events, meet with partners, and visit customers.
Growth Opportunities:
- As a senior leadership role, this position offers the opportunity to drive strategic initiatives and influence the company's overall product marketing strategy
- With Impinj's focus on growth and innovation, there may be opportunities for career advancement within the product marketing organization or other departments
- The role provides exposure to various aspects of the business, allowing the incumbent to develop a broad understanding of Impinj's operations and the RAIN RFID market
ASSUMPTION: This role offers a unique opportunity to lead a critical function within a growing company, with the potential for significant impact on the business and personal growth.
🌍 Location & Work Environment
Office Type: Impinj's headquarters is located in Seattle, Washington, with a rooftop deck offering spectacular views of the Olympics, Lake Union, and Mt. Baker. The company also has an office in Porto Alegre, Brazil, located in a technology park called "Tecnopuc."
Office Location(s): 400 Fairview Ave N, Suite 1200, Seattle, WA 98109, US; Room 204, 2F, Block C, Chamtime Plaza, Lane 2889, Jinke Road, Shanghai, 201203, CN
Geographic Context:
- Seattle, Washington, US: Known for its vibrant tech industry, natural beauty, and strong job market
- Porto Alegre, Rio Grande do Sul, Brazil: A major tech hub in Brazil, with a growing startup ecosystem and a strong focus on innovation
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work or a hybrid arrangement. Impinj offers an open paid time-off policy paired with a respect for work/life balance.
ASSUMPTION: Impinj's office locations offer a dynamic work environment, with opportunities for collaboration, innovation, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other stakeholders, such as product management, sales, or marketing team members
- Final interview with the Chief Marketing Officer (CMO) or another executive-level position
Key Assessment Areas:
- Technical expertise in wireless IoT technologies and semiconductor markets
- Market insight and understanding of the RAIN RFID industry
- Leadership and team management skills
- Communication, presentation, and influencing skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant experience in product marketing, particularly for complex, technical products
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Impinj's products, market position, and competition to demonstrate your understanding of the industry and the role
ATS Keywords: Product Marketing, Go-to-Market Strategy, Technical Expertise, Market Insight, Leadership, Wireless IoT Technologies, Semiconductor Markets, Cross-Functional Collaboration, Communication Skills, Presentation Skills, Influencing Skills, Team Management, Critical Thinking, Problem-Solving, Sales Enablement, Budget Management
ASSUMPTION: Impinj's application process is designed to assess candidates' technical expertise, market insight, leadership, and communication skills, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned by candidates with relevant experience in the field.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Impinj fosters a culture of openness and encourages employees to push ideas forward and create groundbreaking technologies
- Collaboration: The company values teamwork and encourages employees to work together to achieve common goals
- Accountability: Impinj holds its employees responsible for their actions and expects them to take ownership of their work
Work Style:
- Impinj offers a flexible and collaborative work environment, with opportunities for remote work or a hybrid arrangement
- The company values work/life balance and provides an open paid time-off policy
- Impinj encourages employees to take initiative and make decisions that drive the company's success
Self-Assessment Questions:
- Do you have a proven track record of leading successful product marketing teams and go-to-market strategies, particularly for complex, technical products?
- Are you comfortable working in a dynamic and collaborative environment, with a high degree of cross-functional collaboration?
- Do you have strong communication, presentation, and influencing skills, with the ability to communicate effectively with various stakeholders, including engineers, product managers, and C-level executives?
ASSUMPTION: Impinj's culture values innovation, collaboration, and accountability, with a focus on driving results through teamwork and cross-functional collaboration.
⚠️ Potential Challenges
- The RAIN RFID market is competitive, and the role requires a strong understanding of wireless IoT technologies and semiconductor markets
- The role involves a high degree of cross-functional collaboration, which may present challenges in coordinating efforts across multiple departments
- The role requires up to 20% travel, including some international travel, which may present challenges for candidates with personal or family commitments
- The role is a senior leadership position, with the expectation to drive strategic initiatives and influence the company's overall product marketing strategy
ASSUMPTION: The challenges associated with this role are inherent to its senior leadership position and the dynamic nature of the RAIN RFID market. Candidates should be prepared to navigate these challenges and leverage their skills and experience to drive success.
📈 Similar Roles Comparison
- Senior Director, Product Marketing (Impinj) vs. Senior Product Marketing Manager (Competitor): The Impinj role is a senior leadership position, while the competitor role is a mid-level management position. The Impinj role requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities.
- RAIN RFID Industry Context: The Impinj role focuses on RAIN RFID solutions, while other roles in the IoT industry may focus on different technologies or applications. The Impinj role requires a strong understanding of RAIN RFID technology and its use cases.
- Career Path Comparison: The Impinj role offers the opportunity to lead a critical function within a growing company, with the potential for significant impact on the business and personal growth. The role provides exposure to various aspects of the business, allowing the incumbent to develop a broad understanding of Impinj's operations and the RAIN RFID market.
ASSUMPTION: The Impinj role is a unique opportunity for a senior product marketing professional to drive strategic initiatives and influence the company's overall product marketing strategy in a growing market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new RAIN IoT product launch, including positioning, messaging, and sales enablement tools
- Co-developing technical marketing content, webinars, and product trainings with Impinj's partner ecosystem to drive customer adoption and retention
- Conducting market research and analysis to identify trends and opportunities in the RAIN RFID industry and develop data-driven product marketing strategies
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Director, Product Marketing will be responsible for driving, with a focus on strategic thinking, cross-functional collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as product management, sales, and corporate marketing?
- What are the key challenges facing the RAIN RFID industry, and how does this role address them?
- How does Impinj support the professional development and growth of its employees?
- What is the company's approach to work/life balance, and how does this role fit into that framework?
ASSUMPTION: The key questions listed are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth, as well as the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, particularly for complex, technical products
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Impinj's products, market position, and competition to demonstrate your understanding of the industry and the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
