📌 Core Information
🔹 Job Title: Senior Director Product Marketing
🔹 Company: Bombora
🔹 Location: NYC, NY
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for Bombora's data solutions
- Cross-functional leadership and collaboration with Product, Sales, Marketing, and Customer Success
- Conducting competitive intelligence and infusing insights into strategies
- Leading sales training and enablement
- Focusing on Company Surge Intent data solutions and Publisher data solutions
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of B2B data ecosystems.
📋 Key Responsibilities
✅ Developing and nurturing deep subject matter expertise on Bombora's buyers, data solutions, partners, and competitors
✅ Conducting ongoing category and competitive intelligence, and proactively infusing knowledge across the organization
✅ Developing end-to-end go-to-market plans, including solution naming, positioning, messaging, pricing strategy, ICP definition, GTM phasing, and key success metrics
✅ Leading the development and upkeep of product/solution collateral, independently and in collaboration with other teams
✅ Establishing performance metrics and a feedback loop between Product, Marketing, Sales, and Customer Success
✅ Developing and leading forums and applying tools to support consistent, timely communication with internal stakeholders about GTM plans
✅ Leading the development and execution of partner marketing strategies with high-priority channel partners
✅ Developing and leading enablement sessions to train Sales, CS, and other relevant Bombora colleagues on solutions, strategies, and competitive intelligence
✅ Leading the development of Bombora’s Customer Advisory Board sessions throughout the year
✅ Developing and deploying solution updates to customers and partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, advertising, communication, or relevant experience
Experience: 7+ years of relevant B2B Product Marketing experience, preferably within DaaS/Adtech/Martech
Required Skills:
- Cross-functional leadership
- Data-driven decision making
- Product positioning
- Communication and storytelling
- Go-to-market framework fluency
- Analyst relationship management
- Direct report and team development
- Partner marketing
- Market familiarity and passion
Preferred Skills:
- Experience using a sales enablement platform like Saleshood
- NYC-based
- Ability to think critically and be data-driven to solve problems
- Entrepreneurial mindset and a strong sense of ownership
- Strong attention to detail and an eye for quality while managing multiple competing priorities
ASSUMPTION: Candidates with experience in B2B data, adtech, or martech industries will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $185,000 - $225,000 per year with a bonus. Actual compensation may vary based on a candidate’s qualifications, skills, experience, and location.
Benefits:
- Health / Dental / Vision
- Equity
- 401k Match
- Flexible Vacation / Paid Holidays / Summer Fridays
- Education / Tuition Assistance / Annual Learning Stipend
- Flexible Spending / Health Spending Accounts
- Generous Parental Leave (16 weeks primary/12 secondary)
- Commuter Benefits
- Team Lunches / Outings / Events
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Bombora is a leading provider of Intent data for B2B sales and marketing, operating in the software development industry.
Company Size: Bombora has 201-500 employees, which means it offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bombora was founded in 2014 and has since grown to become a market leader in Intent data.
Company Description:
- Bombora is the leading provider of Intent data for B2B sales and marketing
- Their data aligns marketing and sales teams, enabling them to base their actions on knowledge of which businesses are actively researching what products and the intensity of that research
- Bombora's data is sourced from a co-operative of premium B2B media companies, providing a comprehensive and reliable dataset
Company Specialties:
- B2B
- Programmatic
- Data Solutions
- Big Data
- Intent data
- Sales and Marketing
Company Website: http://bombora.com
ASSUMPTION: Bombora's focus on Intent data and B2B sales and marketing makes it an attractive option for professionals in these fields.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Senior Director Product Marketing will report directly to the Chief Marketing Officer (CMO) and work cross-functionally with various teams within Bombora.
Work Arrangement: This is an on-site position, requiring the candidate to be based in NYC, NY.
Growth Opportunities:
- Potential to grow within the product marketing team or explore other leadership roles within Bombora
- Opportunity to make a significant impact on Bombora's go-to-market strategies and drive business growth
- Chance to work with a diverse range of internal and external stakeholders, expanding professional networks and skillsets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Bombora's headquarters is located in NYC, NY, with additional offices in Reno, NV; San Francisco, CA; London, England; and Denver, CO.
Office Location(s): 419 Park Ave South, 12th Floor, New York, NY 10016, US
Geographic Context:
- NYC, NY is a major metropolitan area with a diverse and vibrant business ecosystem
- The city offers numerous cultural, entertainment, and dining options
- NYC has a humid subtropical climate, with hot summers and cold winters
Work Schedule: Full-time, typically 40 hours per week, with flexible vacation and summer Friday policies
ASSUMPTION: Working in NYC offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO) and other team members
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Cross-functional leadership and collaboration skills
- Communication and presentation skills
- Market knowledge and understanding of Bombora's offerings
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Bombora's business and the Intent data market
- Prepare examples of your go-to-market strategies and how you've successfully executed them in previous roles
ATS Keywords: B2B, Product Marketing, Go-To-Market, Cross-Functional Leadership, Data-Driven Decision Making, Competitive Intelligence, Sales Enablement, Partner Marketing, Intent Data
ASSUMPTION: Bombora's hiring process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their understanding of the Intent data market and Bombora's offerings.
🛠️ Tools & Technologies
- Sales enablement platforms (e.g., Saleshood)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing, sales, and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and competitor activities?
- Can you provide an example of a successful go-to-market strategy you've developed and executed?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Bombora values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Keeping up with industry trends and competitor activities in the rapidly evolving Intent data market
- Collaborating effectively with cross-functional teams and stakeholders
- Developing and executing go-to-market strategies that resonate with customers and drive business growth
ASSUMPTION: These challenges require strong project management, communication, and strategic thinking skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position focuses more on go-to-market strategy development and execution, rather than day-to-day product management
- Bombora's focus on Intent data and B2B sales and marketing sets it apart from other companies in the adtech and martech spaces
- This role offers significant growth potential, as Bombora is a market leader in its niche and continues to expand its offerings and customer base
ASSUMPTION: This role is well-suited for candidates with experience in B2B data, adtech, or martech industries, looking to make a significant impact in a dynamic, fast-growing company.
📝 Sample Projects
- Developing a go-to-market strategy for a new Intent data solution, including competitive analysis, positioning, messaging, pricing, and launch plan
- Conducting a comprehensive review of Bombora's product collateral and updating it to reflect the company's latest offerings and value propositions
- Leading a customer advisory board session, including agenda development, content creation, executive preparation, and post-event communications
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Senior Director Product Marketing role at Bombora.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team in the next 12-24 months, and how can this role help address them?
- How does Bombora support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for its Intent data offerings, and how does this role contribute to achieving that vision?
- How does Bombora measure the success of its go-to-market strategies, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: These questions help candidates better understand the role's priorities, the company's long-term vision, and the work environment, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies and how you've successfully executed them in previous roles
- Research Bombora's business and the Intent data market to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
