📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: Axonius
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product marketing strategies
- Leading go-to-market initiatives and positioning across the product portfolio
- Crafting compelling product messaging and value propositions
- Collaborating cross-functionally with demand generation, regional marketing, and product management teams
- Building, mentoring, and leading a high-performing team of product marketing professionals
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing, particularly in the cybersecurity industry. The ideal candidate will have a proven track record of driving market adoption and revenue growth through effective messaging strategies.
📋 Key Responsibilities
✅ Develop and execute product marketing strategy, including target audience segmentation, value proposition development, messaging frameworks, and go-to-market plans for existing and new products
✅ Conduct market research, competitive analysis, and customer insights gathering to identify market opportunities, understand buyer needs, and inform product development and marketing strategies
✅ Craft compelling and differentiated product positioning, messaging, and value propositions that resonate with target audiences and highlight the unique benefits of Axonius' cybersecurity solutions
✅ Oversee the creation of high-impact marketing content, including website copy, white papers, case studies, presentations, webinars, videos, and other assets to support sales enablement and demand generation
✅ Lead the planning and execution of successful product launches, ensuring cross-functional alignment and effective communication to internal and external stakeholders
✅ Develop and deliver effective sales training materials, tools, and resources to equip the sales team with the knowledge and assets needed to effectively sell Axonius' products
✅ Collaborate closely with the demand generation team to develop and execute targeted marketing campaigns that drive lead generation and pipeline growth
✅ Build, mentor, and lead a high-performing team of product marketing professionals, fostering a collaborative and results-oriented environment
✅ Establish key performance indicators (KPIs) to track the effectiveness of product marketing initiatives and implement data-driven strategies for continuous improvement
✅ Work closely with product management, engineering, sales, marketing, and customer success teams to ensure alignment and effective execution of go-to-market strategies
ASSUMPTION: This role requires a high level of collaboration and communication with various teams across the organization. The ideal candidate will be an excellent communicator with strong leadership skills and the ability to influence cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Electrical Engineering, or other technical field is strongly preferred. MBA or equivalent experience is a plus.
Experience: 12+ years of experience in product marketing, with a focus on cybersecurity, data management, application development, and/or IT operations.
Required Skills:
- Proven success in developing and executing successful messaging strategies that drive field enablement, product launches, and revenue growth
- Excellent writing and presentation skills with the ability to effectively convey complex ideas and concepts
- Strategic thinker and hands-on executor, comfortable with marketing to buyers at all levels
- Exceptional collaboration and interpersonal skills, with the ability to build strong working relationships across cross-functional teams
- Hyper-organized and comfortable wrangling resources, timelines, technology, and people to accomplish objectives
- Takes personal ownership and accountability for the highest standard of excellence in all aspects of work
- Proven track record of developing and executing successful product launches, field enablement efforts, and support for hyper-growth demand generation programs
- Strong leadership skills, with the ability to inspire and motivate cross-functional teams to achieve common goals
- Strategic thinker with a data-driven approach to decision-making and problem-solving
- Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines
Preferred Skills:
- Experience working with marketing automation tools and CRM systems
- Familiarity with the cybersecurity industry and its key players
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with the cybersecurity industry, would be beneficial for this role. Additionally, bilingual or multilingual skills could be an asset in reaching a broader audience.
💰 Compensation & Benefits
Salary Range: $250,000 - $300,000 USD per year (national range, may vary for NY, WA, and CA)
Benefits:
- Stock Options
- Attractive Benefits
- Annual Bonus
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a national range and may vary for specific locations such as New York, Washington, and California. The benefits package includes stock options, attractive benefits, and an annual bonus.
📌 Applicant Insights
🔍 Company Context
Industry: Axonius operates in the cybersecurity industry, focusing on cyber asset attack surface management and emerging products around SaaS, identities, software, and vulnerabilities.
Company Size: Axonius is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Axonius was founded in 2017, with a mission to help organizations preemptively tackle hard-to-spot exposures, misconfigurations, and operational challenges across their entire technology footprint.
Company Description:
- Axonius transforms asset intelligence into intelligent action, enabling customers to preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending.
- The integrated Axonius Asset Cloud platform brings together data from every system in an organization's IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
- Axonius covers the lifecycle of millions of assets for leading customers across industries and around the world, helping them to continuously drive actionability across the organization.
Company Specialties:
- Cybersecurity Asset Management
- Asset Inventory
- IT Asset Visibility
- Cybersecurity Solutions
- Network Security
- Security Policy Validation
- Cyber Hygiene
- Endpoint Management
- Agent Coverage
- Incident Response
- Vulnerability Management
- Attack Surface Management
- Coverage Gap Discovery
- SaaS Security
- IT Asset Management
- Device Discovery
- CMDB Reconciliation
- and SaaS Licensing and Spend
Company Website: https://www.axonius.com
ASSUMPTION: Axonius is a well-established company in the cybersecurity industry, with a strong focus on providing actionable intelligence to help organizations optimize their IT infrastructure and mitigate risks.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a strategic thinker with a proven track record in product marketing.
Reporting Structure: The Senior Director, Product Marketing will report directly to the Chief Marketing Officer (CMO) and will be responsible for leading a team of product marketing professionals.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Axonius' offices located in New York, Tel Aviv, Austin, or São Paulo.
Growth Opportunities:
- As Axonius continues to grow, there will be opportunities for the Senior Director, Product Marketing to expand their team and take on additional responsibilities.
- With a strong performance, the candidate may have the opportunity to advance to a VP or C-level role within the marketing organization.
- Given Axonius' focus on emerging products, there may be opportunities to pivot into new areas of the business as the company evolves.
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and potential career advancement within the marketing organization or the broader business.
🌍 Location & Work Environment
Office Type: Axonius has offices in New York, Tel Aviv, Austin, and São Paulo, with a remote-friendly work arrangement.
Office Location(s):
- 41 Madison Avenue, 37th Floor, New York, NY 10010, US
- Menachem Begin 132, Tel Aviv, Tel Aviv 6701101, IL
- 9600 N Mo Pac Expy, Ste. 700, Austin, Texas 78759, US
- R. Frei Caneca, 132, Consolação, São Paulo 01307-002, BR
Geographic Context:
- New York, NY: Axonius' headquarters, offering a dynamic and vibrant city environment with numerous cultural, dining, and entertainment options.
- Tel Aviv, IL: A global tech hub with a thriving startup ecosystem and a Mediterranean climate.
- Austin, TX: Known for its live music scene, diverse food culture, and a growing tech industry.
- São Paulo, BR: The largest city in Brazil, offering a mix of urban and natural environments, with a vibrant cultural scene and a significant tech industry.
Work Schedule: Axonius offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM EST. Employees are expected to be available during these core hours and to maintain a consistent work schedule throughout the week.
ASSUMPTION: Axonius' remote-friendly work arrangement and flexible work schedule provide employees with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Product marketing strategy and execution
- Messaging and content creation
- Cross-functional collaboration and leadership
- Data-driven decision-making and problem-solving
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to product marketing strategy, messaging, and cross-functional collaboration during the interview process.
- Showcase your ability to think strategically and execute tactically, with a focus on driving market adoption and revenue growth.
- Demonstrate your strong leadership skills and ability to build and mentor a high-performing team.
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Product Marketing, Cybersecurity, Market Research, Competitive Analysis, Sales Enablement, Content Strategy, Team Leadership, Collaboration, Strategic Thinking, Data-Driven Decision Making, Communication Skills, Project Management, Demand Generation, Product Launches, Mentoring, Performance Measurement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and ability to execute product marketing strategies that drive market adoption and revenue growth. Tailoring your application materials and being prepared to discuss your approach to these areas will be crucial for success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, Google Workspace)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools will be beneficial for this role. Additionally, experience with content creation and design tools, data analysis and visualization tools, and collaboration and communication tools will be valuable for executing product marketing strategies and working effectively within a cross-functional team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Axonius prioritizes understanding and addressing the unique needs of its customers to drive meaningful outcomes.
- Innovative: Axonius fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and explore new ideas.
- Collaborative: Axonius values open communication, active listening, and teamwork, with a focus on collective success.
- Accountable: Axonius holds its employees responsible for delivering on their commitments and taking ownership of their work.
- Inclusive: Axonius promotes a diverse and inclusive work environment, where everyone feels valued and respected.
Work Style:
- Dynamic: Axonius operates in a fast-paced and ever-evolving industry, requiring employees to be adaptable and resilient.
- Data-driven: Axonius emphasizes data-driven decision-making and continuous optimization based on performance metrics.
- Results-oriented: Axonius focuses on achieving tangible outcomes and driving business impact.
- Customer-focused: Axonius prioritizes understanding and addressing the unique needs of its customers to drive meaningful outcomes.
- Collaborative: Axonius values open communication, active listening, and teamwork, with a focus on collective success.
Self-Assessment Questions:
- How do you align with Axonius' customer-centric value, and can you provide an example of a time when you put customers' needs first in a previous role?
- How do you approach continuous learning and improvement, and can you share an example of a time when you challenged the status quo to drive innovation?
- How do you prefer to work in a team environment, and can you describe a situation where you successfully collaborated with others to achieve a common goal?
- How do you hold yourself accountable for your work, and can you provide an example of a time when you took ownership of a project or task and delivered exceptional results?
- How do you ensure that your work environment is inclusive, and can you share an example of a time when you promoted diversity and inclusion in a previous role?
ASSUMPTION: Axonius' company values and work style emphasize customer-centricity, innovation, collaboration, accountability, and inclusivity. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of their experiences that illustrate these qualities.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and resilience in the face of changing priorities and tight deadlines.
- Collaborating with cross-functional teams may present challenges in coordinating efforts and ensuring alignment with overall company objectives.
- Managing a team of product marketing professionals may require strong leadership skills and the ability to mentor and develop team members' careers.
- Working remotely may present challenges in maintaining productivity and work-life balance, as well as effective communication and collaboration with team members.
ASSUMPTION: While Axonius offers a remote-friendly work arrangement and flexible work schedule, candidates should be prepared to manage the challenges that come with working remotely and balancing their personal and professional lives effectively.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position at Axonius offers a unique opportunity to work in a fast-growing cybersecurity company with a strong focus on emerging products and a dynamic work environment.
- In the cybersecurity industry, Axonius is known for its innovative approach to cyber asset attack surface management and its commitment to helping organizations optimize their IT infrastructure and mitigate risks.
- Career-wise, this role offers significant growth potential, both in terms of team expansion and potential career advancement within the marketing organization or the broader business.
ASSUMPTION: This role at Axonius presents a unique opportunity for a product marketing professional to work in a dynamic and innovative company within the cybersecurity industry, with significant growth potential for both the team and the individual's career.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including target audience segmentation, value proposition development, messaging frameworks, and launch event planning
- Conducting market research and competitive analysis to identify market opportunities and inform product development and marketing strategies for an existing product line
- Crafting compelling and differentiated product positioning, messaging, and value propositions for a suite of cybersecurity solutions, highlighting the unique benefits of Axonius' offerings compared to competitors
ASSUMPTION: These sample projects illustrate the strategic thinking, cross-functional collaboration, and execution skills required for success in the Senior Director, Product Marketing role at Axonius.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team structure and how this role fits into the organization?
- What are the most pressing challenges facing the product marketing team, and how does this role address those challenges?
- How does Axonius support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Axonius measure the success of its product marketing initiatives, and how does this role contribute to those metrics?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's context, expectations, and opportunities for growth and development within Axonius' product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership skills, and ability to execute product marketing strategies that drive market adoption and revenue growth
- Prepare for the interview process by researching Axonius' products, industry, and company culture, and be ready to discuss your approach to product marketing strategy, messaging, and cross-functional collaboration
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final interview, be prepared to present a sample product marketing plan or other relevant project that demonstrates your skills and approach to the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
