📌 Core Information
🔹 Job Title: Senior Director, Product Marketing - AI
🔹 Company: Five9
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 12+ years
🔹 Remote Status: Fully Remote (except for candidates within 50 miles of San Ramon office)
🚀 Job Overview
Key aspects of this role include:
- Leading AI product marketing efforts for Five9's contact center products
- Developing marketing strategies and go-to-market plans
- Supporting product launches to drive revenue growth
- Managing a team of product marketers
- Collaborating with cross-functional teams, including product, business development, sales, and partners
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in both product marketing and AI.
📋 Key Responsibilities
✅ Build and execute AI product marketing plans and strategies
✅ Work with product management and business development teams to identify, prioritize, and resource product and partnership programs
✅ Develop go-to-market strategies and plans to drive product revenue
✅ Create messaging and positioning to support product and partner campaigns and initiatives
✅ Develop marketing assets such as datasheets, feature briefs, whitepapers, user guides, web tutorials, presentations, and other content and collateral
✅ Work with enablement teams to increase awareness, knowledge, and program participation with partners
✅ Support other product marketing objectives as necessary
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree (MBA or equivalent master’s degree is a plus)
Experience: 12+ years of product marketing experience, preferably in the Contact Center as a Service (CCaaS) market
Required Skills:
- Deep experience with artificial intelligence (AI)
- Track record of building product marketing strategies and delivering results
- Experience with content development of various types
- Experience managing a team of product marketers
- Proven success developing and managing projects in a cross-functional environment
- Strong business acumen, analytical, and strategic abilities
- Excellent written, verbal, and presentation skills
Preferred Skills:
- Experience working directly with executive staff, senior management, and direct/indirect sales & BD teams
- Self-motivated individual capable of working in a dynamic environment
- Ability to excel in a team-oriented, collaborative, and fast-paced environment
ASSUMPTION: Candidates with experience in AI and CCaaS markets will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $138,200 - $363,300 USD (based on experience and location)
Benefits:
- Health, dental, and vision coverage (100% employee portion, high portion of dependent cost)
- Short & Long-Term Disability
- Basic Life Insurance
- 401k saving plan with employer matching
- Mental health support platform
- Generous employee stock purchase plan
- Paid Time Off, Company paid holidays, paid volunteer hours, and 12 weeks paid parental leave
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation packages may vary based on several factors unique to each candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1993 (as per LinkedIn profile)
Company Description:
- Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences
- The company aims to redefine how brands connect with customers through seamless and efficient AI-driven journeys
- Five9 brings together the power of AI, their platform, and their people to drive AI-elevated CX
Company Specialties:
- Contact Center Software
- Artificial Intelligence
- Customer Experience
Company Website: https://www.Five9.com
ASSUMPTION: Five9 is a well-established company in the contact center software industry, with a strong focus on AI and customer experience.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role is expected to manage a team of product marketers
Work Arrangement: Hybrid (3 days a week in the San Ramon office for candidates within 50 miles, fully remote otherwise)
Growth Opportunities:
- Potential to grow the AI product marketing team as the program succeeds
- Opportunities to collaborate with various teams and influence product strategy
- Potential to expand responsibilities based on the success of AI product marketing initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: Hybrid (with a focus on remote work)
Office Location(s): San Ramon, CA
Geographic Context:
- The United States offers a large talent pool and diverse customer base for AI product marketing efforts
- Five9's headquarters in San Ramon, CA, provides access to the vibrant tech industry in the Bay Area
- The hybrid work arrangement allows for flexibility and work-life balance
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and remote flexibility offered by Five9 provide a good balance between collaboration and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- In-depth interviews with hiring managers and team members
- Final interviews with senior leadership
Key Assessment Areas:
- AI and CCaaS market expertise
- Product marketing strategy and execution
- Leadership and team management skills
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant AI and CCaaS market experience in your resume
- Tailor your resume and cover letter to emphasize your product marketing strategy and execution skills
- Prepare for behavioral interview questions focused on leadership, team management, and cross-functional collaboration
- Research Five9's products, AI initiatives, and competitors to demonstrate your industry knowledge
ATS Keywords: AI, Product Marketing, CCaaS, Go-to-Market Strategy, Content Development, Team Management, Cross-Functional Collaboration, Business Development
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, leadership skills, and AI expertise.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, or similar)
- AI and analytics tools (e.g., IBM Watson, Google AI, or similar)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Five9's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and execution
- Adaptable and open to change
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic environment?
- Am I comfortable managing a team and collaborating with cross-functional stakeholders?
- Do I have a proven track record of building and executing product marketing strategies?
- Am I passionate about AI and its applications in the CCaaS market?
ASSUMPTION: Candidates who are comfortable in fast-paced environments, strong leaders, and passionate about AI will likely find a good cultural fit at Five9.
⚠️ Potential Challenges
- Managing a growing team of product marketers in a fast-paced environment
- Balancing multiple projects and priorities simultaneously
- Keeping up with the latest AI trends and innovations in the CCaaS market
- Collaborating effectively with cross-functional teams, including product, business development, sales, and partners
ASSUMPTION: The successful candidate will be able to manage multiple priorities, thrive in a fast-paced environment, and excel in cross-functional collaboration.
📈 Similar Roles Comparison
- This role focuses more on AI product marketing than other similar roles, which may focus more broadly on product marketing or other aspects of AI integration
- Five9's focus on AI-elevated customer experiences sets it apart from competitors in the CCaaS market
- Career progression in this role may involve growing the AI product marketing team and expanding responsibilities based on program success
ASSUMPTION: Candidates should consider the unique focus on AI product marketing and career growth opportunities when comparing this role to similar positions.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered feature in Five9's contact center platform
- Creating a comprehensive content marketing campaign to educate customers and partners about the benefits of AI in customer experience
- Managing a team to execute a product launch event focused on Five9's AI capabilities
ASSUMPTION: Sample projects for this role will likely involve strategic planning, content creation, and team management to drive AI product marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current AI product marketing team and its structure?
- How does Five9 support the growth and development of its product marketing team members?
- Can you provide examples of successful AI product marketing campaigns or initiatives at Five9?
- How does Five9 collaborate with partners to integrate and promote their AI capabilities within the Five9 platform?
- What are the most significant challenges facing the AI product marketing team currently, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Five9's careers page
- Tailor your resume and cover letter to highlight your AI and CCaaS market experience, as well as your product marketing strategy and execution skills
- Prepare for behavioral interview questions focused on leadership, team management, and cross-functional collaboration
- Research Five9's products, AI initiatives, and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
