📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: OpenText
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full time
🔹 Category: Product Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global go-to-market strategies for OpenText Content Cloud
- Serving as a thought leader and presenting to various stakeholders
- Collaborating with Product Management to build solutions addressing customer needs
- Creating high-impact content across the buyer journey to drive cloud adoption and awareness
- Staying ahead of market trends and competitive landscapes to sharpen positioning
ASSUMPTION: This role requires a strategic mindset with a bias for action and results, as well as exceptional storytelling and writing skills.
📋 Key Responsibilities
✅ Lead the global go-to-market strategy for OpenText Content Cloud
✅ Serve as a thought leader, presenting to customers, partners, analysts, and internal teams
✅ Collaborate with Product Management to build solutions that address customer needs
✅ Build marketing plans to grow cloud adoption, retention, and awareness
✅ Identify new solutions areas and product integrations aligned to high-growth markets
✅ Lead product launch planning and execution across Product Management, Marketing, Sales, and other teams
✅ Partner with Demand Generation teams to deliver pipeline through targeted programs and sales plays
✅ Create high-impact content across the buyer journey – decks, blogs, success stories, videos, and more
✅ Stay ahead of market trends and the competitive landscape to sharpen our positioning
✅ Provide actionable market insights to influence product strategy and roadmap decisions
ASSUMPTION: This role involves a high degree of collaboration and influencing cross-functional teams and executive stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of experience in B2B technology, including 10+ years in enterprise content management product marketing; experience in cloud/SaaS preferred
Required Skills:
- Exceptional storytelling and writing skills – able to simplify complex concepts for customers, analysts, and media
- Proven ability to influence cross-functional teams and executive stakeholders
- Strategic mindset with a bias for action and results
- Strong collaboration skills and ability to lead in a matrixed organization
Preferred Skills:
- Experience in generative AI
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a Senior Director role in Product Marketing with 15+ years of experience in the Dallas, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Management and Enterprise Content Management
Company Size: 10,001+ employees (Global leader with a presence in over 110 countries)
Founded: 1991 (as a private company, later became public in 1996)
Company Description:
- OpenText is a global leader in information management, providing enterprise information management (EIM) software and solutions
- Offers a range of products and services, including content services, analytics, and AI-powered decisioning
- Serves over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users
Company Specialties:
- Enterprise Content Management
- Information Archiving
- Intelligent Document Processing
- Generative AI
Company Website: www.opentext.com
ASSUMPTION: OpenText's commitment to diversity and inclusion is evident in their Equal Employment Opportunity Statement of Policy, promoting a respectful and empowering environment for employees of all backgrounds.
📊 Role Analysis
Career Level: Senior Director (Executive level)
Reporting Structure: Reports directly to the VP of Product Marketing
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential progression to a VP or C-level role within Product Marketing or a related field
- Expansion of responsibilities to oversee additional product lines or regions
- Development of leadership and mentoring skills by managing and coaching team members
ASSUMPTION: This role offers significant growth potential within OpenText's global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Dallas, TX (with potential for remote work)
Geographic Context:
- Dallas, TX is a major metropolitan area with a diverse economy and a large tech industry
- The city offers a range of housing options, cultural attractions, and recreational activities
- Dallas has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, with flexibility for the role's demands and potential remote work
ASSUMPTION: The work environment at OpenText's Dallas office is likely to be dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the VP of Product Marketing
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Domain knowledge in enterprise content management and product marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, go-to-market strategy, and content creation
- Research OpenText's products, services, and competitors to demonstrate your industry knowledge
ATS Keywords: B2B technology, enterprise content management, product marketing, cloud/SaaS, storytelling, writing, cross-functional collaboration, strategic mindset, market insights, product launch planning, demand generation, content creation, customer engagement, market trends, value-based messaging, growth strategy
ASSUMPTION: OpenText's application process may involve an Applicant Tracking System (ATS) that scans resumes for relevant keywords, so including these terms strategically can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems is likely expected for this role, as well as familiarity with presentation and content creation software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment where innovation and execution are valued?
- Are you comfortable working in a matrixed organization and influencing cross-functional teams?
- Do you have a strategic mindset with a bias for action and results?
ASSUMPTION: OpenText's corporate culture emphasizes innovation, collaboration, and customer-centricity, with a focus on delivering results and driving growth.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the technology industry and market trends
- Adapting to a matrixed organization and influencing cross-functional teams
- Potential travel requirements for customer and partner engagements
ASSUMPTION: These challenges are common in senior-level product marketing roles within global organizations.
📈 Similar Roles Comparison
- This role is similar to other Senior Director or VP-level product marketing positions within enterprise software or technology companies
- However, OpenText's global presence and focus on information management set it apart from other organizations
- Career progression may involve expanding responsibilities, managing teams, or transitioning to a C-level role
ASSUMPTION: While this role shares similarities with other senior-level product marketing positions, OpenText's unique focus on information management and global presence make it a distinctive opportunity.
📝 Sample Projects
- Developing a go-to-market strategy for a new content services product line
- Creating a series of customer success stories and case studies to showcase OpenText's offerings
- Partnering with Product Management to define and launch a new AI-powered feature for OpenText Content Cloud
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive innovation and growth within OpenText's product portfolio.
❓ Key Questions to Ask During Interview
- How does this role contribute to OpenText's overall growth strategy and market leadership?
- What are the key priorities for this role in the first 90 days?
- How does OpenText support the professional development and growth of its employees?
- What is the expected timeline for reviewing and approving new product launches and marketing campaigns?
- How does OpenText measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its products, while also providing valuable insights into the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, go-to-market strategy, and content creation
- Research OpenText's products, services, and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
