📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: StrongDM
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive product marketing strategy
- Crafting compelling market positioning and messaging
- Creating high-impact content and sales enablement materials
- Collaborating cross-functionally with product, sales, and marketing teams
- Driving product launches and go-to-market motions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have a deep understanding of enterprise software and cybersecurity.
📋 Key Responsibilities
✅ Be the voice of the customer, developing and executing a comprehensive product marketing strategy
✅ Analyze the market, buyers, trends, and competitors to craft compelling messaging and positioning
✅ Lead the creation of high-impact content, including technical papers, case studies, blogs, videos, demos, and sales enablement
✅ Be the quarterback for product and solutions go-to-market plans, collaborating with sales, marketing, and product teams
✅ Equip sales teams with tools, resources, and training to successfully sell StrongDM's products
✅ Foster strong relationships with customers to develop case studies and testimonials
✅ Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
✅ Present to customers, partners, and sales teams
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in product marketing, solutions marketing, or outbound product management
Required Skills:
- Proven track record of developing and executing successful product marketing strategies
- Experience marketing an enterprise software solution to address cybersecurity issues
- Ability to understand technology at a deep level and translate to business needs concisely
- Exceptional written and verbal communication skills
- Demonstrated ability to work cross-functionally and lead through influence
- Solid experience in positioning work and writing marketing plans for complex products
Preferred Skills:
- Experience in the cybersecurity industry
- Familiarity with Zero Trust and Privileged Access Management (PAM)
- Background in enterprise software or related fields
ASSUMPTION: The ideal candidate will have a strong understanding of the cybersecurity landscape and be able to articulate the unique value proposition of StrongDM's solutions.
💰 Compensation & Benefits
Salary Range: $200,000 - $240,000 + bonus + equity salary packages
Benefits:
- Company-sponsored benefits, including medical, dental, and vision insurance (free to employees and dependents)
- 401K, HSA, FSA, short/long-term disability coverage, life insurance
- 6 weeks of combined accrued vacation + sick time
- Volunteer days + standard holidays
- 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
- Generous monthly and annual stipend for internet + home office
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: StrongDM operates in the cybersecurity software development industry, focusing on Privileged Access Management (PAM) and Zero Trust solutions.
Company Size: StrongDM is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: StrongDM was founded in 2015 and has since grown to become a leading provider of policy-based Zero Trust PAM solutions.
Company Description:
- StrongDM is the world's only Zero Trust PAM, enabling precise control over privileged actions and secure, compliant access to critical infrastructure.
- The company offers a policy-based platform that seamlessly integrates with various environments and protocols, providing responsive 24/7 support.
- StrongDM's mission is to secure access and embrace Zero Trust, helping customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources.
Company Specialties:
- Cybersecurity
- Privileged Access Management (PAM)
- Zero Trust
- Policy-Based Access Control
- Continuous Authorization
- Identity and Access Management (IAM)
- Compliance
- Enterprise Software
- Cloud Security
Company Website: https://www.strongdm.com
ASSUMPTION: StrongDM's focus on security and customer success has earned it a high customer retention rate and positive industry recognition.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Senior Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and oversee a team of product marketing managers.
Work Arrangement: This is a remote-friendly role, with flexible scheduling and the opportunity to work from home or in the office.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to mentor and develop junior team members
- Chance to shape the company's product marketing strategy and make a significant impact on its growth
ASSUMPTION: The ideal candidate will be eager to take on new challenges, grow within the organization, and contribute to StrongDM's continued success.
🌍 Location & Work Environment
Office Type: StrongDM has a physical office in Burlingame, California, but this role can be performed remotely from anywhere in the United States.
Office Location(s): 20 Park Rd, Burlingame, California 94010, US
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, providing candidates with various options to suit their preferences.
- StrongDM's remote-friendly culture allows employees to work from home or in the office, fostering a flexible and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work remotely
ASSUMPTION: The ideal candidate will be comfortable working in a remote or hybrid environment and have strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical interview with the hiring manager to evaluate product marketing skills and experience
- Case study or project presentation to showcase problem-solving abilities and strategic thinking
- Final interview with the CMO to discuss career aspirations and alignment with StrongDM's mission
Key Assessment Areas:
- Market analysis and competitive intelligence skills
- Ability to craft compelling messaging and positioning
- Cross-functional collaboration and project management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Be ready to discuss your understanding of StrongDM's products, market position, and competitive landscape
ATS Keywords: Product marketing, enterprise software, cybersecurity, market analysis, messaging, positioning, sales enablement, cross-functional collaboration, strategic planning, customer engagement, case studies
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications. StrongDM values a fair and inclusive hiring process, focusing on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Asana or similar project management tools
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and project management software. Familiarity with the cybersecurity industry's specific tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Embrace the mission
- Pursue mastery
- Win together
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on execution
Self-Assessment Questions:
- Do you share StrongDM's commitment to securing access and embracing Zero Trust?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of developing and executing successful product marketing strategies?
ASSUMPTION: StrongDM values candidates who align with their mission, embrace their values, and can thrive in their collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a remote or hybrid work environment, requiring strong self-motivation and time management skills
- Keeping up with the latest trends and developments in the cybersecurity industry
ASSUMPTION: The ideal candidate will be proactive, organized, and able to manage their time effectively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of enterprise software and cybersecurity
- StrongDM's focus on Zero Trust and Privileged Access Management (PAM) sets it apart from competitors in the cybersecurity industry
- This role offers the opportunity to shape StrongDM's product marketing strategy and make a significant impact on its growth
ASSUMPTION: The ideal candidate will be eager to take on new challenges, grow within the organization, and contribute to StrongDM's continued success.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive intelligence report for a new product launch
- Crafting compelling messaging and positioning for a product refresh or rebranding initiative
- Creating a sales enablement toolkit, including battlecards, case studies, and presentation templates, to support the sales team
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Director of Product Marketing might undertake. The actual projects will depend on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does StrongDM differentiate itself from competitors in the cybersecurity industry, and how can this role contribute to maintaining that competitive advantage?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does StrongDM support the professional growth and development of its employees, particularly in the product marketing team?
- What is the company's long-term vision for the product marketing function, and how does this role fit into that strategy?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, the company's strategic direction, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research StrongDM's products, market position, and competitive landscape to demonstrate your understanding of the company and its offerings
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
