Senior Director, Product Marketing - Endpoint

📌 Core Information

Job Title: Senior Director, Product Marketing - Endpoint

Company: Tanium

Location: Emeryville, CA (Hybrid)

Job Type: Full-time

Category: Marketing

Date Posted: 2025-04-08

Experience Level: 10+ years

Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Tanium's endpoint platform
• Collaborating with cross-functional teams to drive product launches and sales enablement
• Analyzing market trends and creating strategic positioning for Tanium's products
• Leading a team of product marketers and working closely with product management, sales, and other stakeholders
• Creating and delivering presentations to customers, sales teams, and partners

ASSUMPTION: This role requires a high level of strategic thinking, excellent communication skills, and the ability to influence cross-functional teams. The ideal candidate will have a strong background in product marketing, with a deep understanding of enterprise software solutions and the cybersecurity landscape.

📋 Key Responsibilities

Product Marketing:

• Develop and execute go-to-market strategies for Tanium's endpoint platform
• Analyze market trends and create strategic positioning for Tanium's products
• Create and deliver presentations to customers, sales teams, and partners
• Collaborate with cross-functional teams to drive product launches and sales enablement
• Develop and maintain product messaging frameworks and value propositions
• Conduct market research and create actionable insights to inform product positioning and messaging

Team Leadership:

• Lead a team of product marketers and contribute to their professional development
• Foster a culture of collaboration, innovation, and continuous learning within the team
• Manage team resources and allocate workloads to ensure efficient and effective project execution

ASSUMPTION: The successful candidate will have a proven track record in product marketing, with experience managing and developing high-performing teams. They will be comfortable working in a fast-paced, dynamic environment and driving results through influence and collaboration.

🎯 Required Qualifications

Education:

• BA or BS in Marketing or equivalent experience required
• MBA strongly preferred

Experience:

• 10+ years of experience in product marketing, solutions marketing, or outbound product management required
• Experience crafting go-to-market strategies, including pricing and packaging
• Experience marketing an enterprise software solution to address cybersecurity issues required
• Experience at a business-to-business enterprise software company required
• Experience understanding technology at a deep level and ability to translate to business needs concisely required
• Experience developing presentations to customers, sales teams, and partners preferred
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics

Required Skills:

• Excellent oral and written communication skills
• Team player with the ability to work well cross-functionally
• A person of high ethics and integrity
• Ability to work in a fast-paced, changing environment

Preferred Skills:

• Understanding of basic branding principles: brand identity, building equity, brand voice, etc.
• Ability to work in a hybrid or remote work environment

ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, creativity, and analytical skills, with a proven track record of driving revenue growth and market share in a dynamic and competitive landscape.

💰 Compensation & Benefits

Salary Range: $140,000 - $420,000 per year

Benefits:

• Medical, dental, and vision plans
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident, and disability coverage
• Employee assistance programs
• Business travel accident insurance
• Other well-being benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as location, education, skills, training, and experience. The benefits package is comprehensive and designed to support the well-being of Tanium's employees and their families.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Tanium delivers the industry’s only true real-time cloud-based endpoint management and security offering
• Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations
• Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military
• It also partners with the world’s biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments

Company Specialties:

• Unified Endpoint Management
• Unified Endpoint Security
• Patch Management
• Software Management
• Performance Monitoring
• Asset Discovery
• Asset Inventory
• Vulnerability and Configuration Management
• EDR
• Data Risk and Privacy
• Compliance and Risk Management

Company Website: www.tanium.com

ASSUMPTION: Tanium is a leading provider of endpoint management and security solutions, with a strong focus on real-time, autonomous management. Its customer base includes some of the world's largest and most security-conscious organizations.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them

Work Arrangement: Hybrid (3 days per week in the office)

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization
• Opportunities to lead high-impact projects and drive strategic initiatives
• Chance to work with a diverse range of stakeholders and influence cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Tanium's marketing efforts and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Emeryville, CA (with the option to work remotely 2 days per week)

Geographic Context:

• Emeryville is located in the San Francisco Bay Area, with easy access to public transportation and major highways
• The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities
• The cost of living in Emeryville is generally higher than the national average

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, with the option to work from home up to 2 days per week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management abilities
• Industry-specific knowledge and market awareness
• Cultural fit and alignment with Tanium's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work in a dynamic environment
• Research Tanium's products, market position, and competition to demonstrate your industry knowledge
• Practice presenting your ideas and solutions to demonstrate your communication and presentation skills

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Sales Enablement, Content Creation, Team Leadership, Presentation Skills, Communication Skills, Analytical Skills, Attention to Detail, Team Player, Branding Principles, Customer Insights, Revenue Planning, Cross-functional Leadership, Strategic Positioning

ASSUMPTION: Tanium's interview process is designed to assess your skills, experiences, and cultural fit for the role. The company values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Presentation software (e.g., PowerPoint, Google Slides)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: Tanium uses a variety of tools and technologies to support its marketing efforts. Familiarity with these tools is not required, but candidates should be comfortable learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and inclusive
• Focused on results and continuous improvement
• Adaptable to change and open to feedback

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic environment?
• Can you provide an example of a time when you had to adapt to a significant change in a project or initiative?
• How do you balance the art and science of marketing, and can you provide an example of a successful campaign that demonstrates this balance?

ASSUMPTION: Tanium values candidates who are strategic thinkers, adaptable, and able to thrive in a fast-paced, dynamic environment. The company seeks individuals who are passionate about driving results, collaborating effectively, and embracing a culture of continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and tight deadlines
• Collaborating with diverse stakeholders, including technical teams, sales, and executives
• Balancing strategic thinking with tactical execution
• Adapting to a hybrid work environment with a mix of on-site and remote team members

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities effectively. They will also be an excellent communicator and collaborator, able to work well with diverse teams and stakeholders.

📈 Similar Roles Comparison

• This role is similar to other senior product marketing roles, but with a focus on endpoint management and security solutions
• It requires a strong understanding of the cybersecurity landscape and enterprise software solutions
• Compared to other senior marketing roles, this position may involve more technical aspects and collaboration with engineering and product teams

ASSUMPTION: This role is unique in its focus on endpoint management and security solutions, requiring a strong technical background and industry-specific knowledge. However, the core marketing skills and experiences required are similar to those of other senior product marketing roles.

📝 Sample Projects

• Developing a go-to-market strategy for a new endpoint security product
• Creating a comprehensive product messaging framework for Tanium's endpoint platform
• Conducting market research to inform product positioning and messaging for a new market segment
• Leading a team to execute a product launch campaign, including sales enablement and demand generation activities

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, demonstrating the need for both strong analytical skills and the ability to execute campaigns effectively.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the endpoint management and security market, and how is Tanium positioned to address them?
• How does Tanium's product roadmap align with the company's overall business strategy?
• Can you describe a time when you had to pivot or change a go-to-market strategy due to market feedback or internal changes?
• How do you approach collaborating with technical teams, such as engineering and product management, to ensure effective communication and alignment?
• What metrics do you use to measure the success of a product marketing campaign, and how do you optimize for continuous improvement?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the market, their ability to work collaboratively, and their strategic thinking skills in the context of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work in a dynamic environment
• Research Tanium's products, market position, and competition to demonstrate your industry knowledge
• Practice presenting your ideas and solutions to demonstrate your communication and presentation skills
• Follow up with the hiring team one week after your initial application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.