📌 Core Information
Job Title: Senior Director, Product Marketing - IT Operation Portfolio
Company: Tanium
Location: Emeryville, California, United States (Hybrid)
Job Type: Full-time, Hybrid
Category: Marketing
Date Posted: April 8, 2025
Experience Level: 10+ years
Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for the IT Operations portfolio
- Collaborating with cross-functional teams to drive revenue growth
- Creating compelling product messaging and positioning
- Leveraging strong content creation background to develop various marketing assets
- Partnering with sales, product, and other teams to facilitate feedback and continuous improvement
- Conducting market research and customer interviews to inform marketing content and create actionable insights
ASSUMPTION: This role requires a strategic thinker with a deep understanding of enterprise software solutions and the ability to translate complex topics into engaging narratives.
📋 Key Responsibilities
Product Marketing:
- Develop and execute go-to-market strategies for the IT Operations portfolio
- Create compelling product messaging and positioning
- Collaborate with cross-functional teams to drive revenue growth
- Partner with sales, product, and other teams to facilitate feedback and continuous improvement
Content Creation:
- Leverage strong content creation background to develop various marketing assets
- Create sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
Market Research:
- Conduct market research, including buyer interviews, to inform marketing content and create actionable insights
ASSUMPTION: This role requires exceptional communication skills, both written and oral, and the ability to influence and drive initiatives across cross-functional teams.
🎯 Required Qualifications
Education:
- BA or BS in Marketing or equivalent experience required
- MBA strongly preferred
Experience:
- 10+ years of experience in product marketing, solutions marketing, or outbound product management required
- Experience crafting go-to-market strategy, including pricing and packaging
- Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
- Experience at a business-to-business enterprise software company required
- Experience understanding technology at a deep level and ability to translate to business needs concisely required
- Experience developing presentations to customers, sales teams, and partners preferred
- Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
Other:
- Strong presentation skills required
- Ability to work in a fast-paced, changing environment required
- Excellent oral and written communication skills required
- Team player with the ability to rally teams around strategies and plans required
- Profound sense of ownership and accountability required
- Ability to influence and inspire skeptical audiences required
ASSUMPTION: This role requires a high level of attention to detail, excellent business judgment, and the ability to prioritize independently, overcome blockers, and create clarity even in ambiguous circumstances.
💰 Compensation & Benefits
Salary Range: $140,000 - $420,000 per year
Benefits:
- Medical, dental, and vision plans
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident, and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Other well-being benefits
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may be adjusted based on factors such as location, education, skills, training, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- Tanium delivers the industry’s only true real-time cloud-based endpoint management and security offering.
- Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that result in reduced complexity, cost, and risk.
- Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military.
- It also partners with the world’s biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments.
- Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For.
Company Specialties:
- Unified Endpoint Management
- Unified Endpoint Security
- Patch Management
- Software Management
- Performance Monitoring
- Asset Discovery
- Asset Inventory
- Vulnerability and Configuration Management
- EDR
- Data Risk and Privacy
- Compliance
- and Risk Management
Company Website: Tanium Website
ASSUMPTION: Tanium is a well-established company in the IT services and consulting industry, with a strong focus on endpoint management and security solutions.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Chief Marketing Officer or another senior marketing leader.
Work Arrangement: Hybrid (3 days in-office per week) with flexibility for remote work
Growth Opportunities:
- Potential to make a significant impact in a short period of time
- Opportunities to grow within the marketing organization or across other functions
- Access to mentorship and professional development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing organization or across other functions within Tanium.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office per week)
Office Location(s): Emeryville, California, United States
Geographic Context:
- Emeryville is located in the San Francisco Bay Area, with a mild Mediterranean climate
- It is close to Oakland and Berkeley, offering easy access to urban amenities
- The area has a diverse population and a strong focus on technology and innovation
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The Emeryville office offers a dynamic work environment, with access to a diverse range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and oral
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Tanium's values
- Domain expertise in enterprise software solutions and marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Tanium's products, customers, and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Product Marketing, Go-to-Market Strategy, Enterprise Software, Cybersecurity, IT Operations, Content Creation, Market Research, Cross-functional Teams, Revenue Growth, Strategic Thinking, Communication Skills
ASSUMPTION: Tanium's interview process is designed to assess your skills, cultural fit, and potential to succeed in the role. Be prepared to discuss your relevant experiences and how they align with the job requirements.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Be prepared to discuss your experience with these tools during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- How do your communication skills and strategic thinking align with Tanium's customer-centric approach?
- How have you demonstrated adaptability and resilience in previous roles, and how might these qualities help you succeed in this role?
- How do your problem-solving skills and ability to work collaboratively contribute to a fast-paced and dynamic work environment?
ASSUMPTION: Tanium values candidates who embody their core values and can thrive in a fast-paced, collaborative work environment. Be prepared to discuss how your skills and experiences align with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast pace of change in the technology industry
- Balancing the art and science of marketing, requiring both creative intuition and data-driven insights
- Working with a diverse range of customers and partners, each with unique needs and expectations
ASSUMPTION: These challenges require a high level of adaptability, strong communication skills, and the ability to balance multiple priorities effectively. Be prepared to discuss how you have overcome similar challenges in previous roles.
📈 Similar Roles Comparison
- This role is unique in its focus on the IT Operations portfolio within Tanium, but it shares similarities with other product marketing roles in the enterprise software industry
- Compared to other roles, this position requires a deeper understanding of cybersecurity and IT operations, as well as the ability to translate complex technical concepts into business-focused narratives
- Career path comparisons may include progression from product marketing manager to director or vice president of marketing, or transitioning to a related role within the technology or security industries
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing organization, with potential career paths leading to senior leadership positions or related roles within the technology or security industries.
📝 Sample Projects
- Developing a go-to-market strategy for a new IT Operations product launch, including pricing and positioning
- Creating a comprehensive marketing plan for an existing product, including customer segmentation, messaging, and channel strategy
- Conducting market research to identify customer pain points and inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring a strong understanding of the IT Operations market, customer needs, and Tanium's product portfolio.
❓ Key Questions to Ask During Interview
- How does this role fit into Tanium's overall marketing strategy, and how will my work impact the company's growth?
- What are the biggest challenges facing the IT Operations portfolio, and how can this role help address them?
- How does Tanium support the professional development and growth of its marketing team members?
- What is the company's approach to collaboration and information sharing between marketing and other departments?
- How does Tanium measure the success of its marketing efforts, and how will my performance be evaluated in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its marketing strategies, while also providing valuable insights into the work environment and expectations for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a phone or video screen with the hiring manager, focusing on your communication skills and strategic thinking
- Research Tanium's products, customers, and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring team one week after your final interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
