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Senior Director, Respiratory HCP Marketing Lead

Regeneron Pharmaceuticals
Full-time
On-site
Sleepy Hollow, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director, Respiratory HCP Marketing Lead

πŸ”Ή Company: Regeneron Pharmaceuticals

πŸ”Ή Location: Sleepy Hollow, New York, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Biotechnology

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading the strategy for a respiratory product in the Asthma indication
  • Collaborating with sales and market access teams to drive demand and support reimbursement strategies
  • Operating in a high-paced launch environment and managing multiple projects simultaneously
  • Exhibiting organizational agility and the ability to reprioritize based on environmental changes
  • Working effectively with cross-functional teams to ensure consistency and collaboration in strategy development and implementation

ASSUMPTION: This role requires a strategic and scientific mindset, with a strong focus on execution and collaboration. It is well-suited for experienced marketing professionals looking to make a significant impact in the respiratory therapy space.

πŸ“‹ Key Responsibilities

βœ… Lead the development of Asthma and Pulmonary/Allergy strategy, ensuring alignment with overall brand strategy with key specialist targets

βœ… Develop Asthma-focused messages supporting the sales organizations (both PULM and Allergist)

βœ… Partner with National Sales Director (for both PULMs and Allergists) in the development of specialist-focused planning in support of the evolving Asthma competitive market and the growing pulmonary disease group

βœ… Partner with Market Access to support reimbursement strategy and execution

βœ… Address key insights and proactively identify customer needs to establish product as the biologic of choice in Asthma

βœ… Ensure that marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and execution. It requires a strong understanding of the respiratory therapy market and the ability to adapt to changing market dynamics.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 15+ years of progressive life science experience; 8+ years of pharmaceutical/biotech marketing, product management, or related industry/relevant professional experience

Required Skills:

  • Strong strategic and scientific competence
  • Ability to operate in a high-paced launch environment and manage multiple projects simultaneously
  • Organizational agility and the capability to identify the need to reprioritize based on environmental changes
  • Proven ability to collaborate with team members to develop and complete educational programs and support materials
  • Proven ability to work effectively and efficiently with team members and across departments to ensure consistency and collaboration in strategy development and implementation of programs

Preferred Skills:

  • Advanced degree in a relevant field
  • Experience in the respiratory therapy market

ASSUMPTION: This role requires a high level of experience and expertise in pharmaceutical marketing. Candidates with a strong background in respiratory therapy or related fields may be particularly well-suited for this position.

πŸ’° Compensation & Benefits

Salary Range: $212,900.00 - $354,800.00 annually

Benefits:

  • Health and wellness programs
  • Fitness centers
  • Equity awards
  • Annual bonuses
  • Paid time off

Working Hours: Full-time position with standard business hours, potentially requiring additional hours during high-paced launch environments

ASSUMPTION: The salary range provided is based on industry standards for senior marketing roles in the biotechnology sector. Benefits are comprehensive and may vary depending on the location and specific needs of the employee.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology, focused on the development, manufacturing, and commercialization of life-transforming medicines for people with serious diseases

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for collaboration and growth

Founded: 1988, with a history of innovation and commitment to improving patient lives

Company Description:

  • Regeneron is dedicated to inventing, developing, and commercializing life-transforming medicines for people with serious diseases
  • The company has a strong focus on science, manufacturing, and commercialization, establishing new ways to think about health
  • Regeneron offers a global network of opportunities for employees to grow and make a meaningful impact

Company Specialties:

  • Biopharmaceutical medicines
  • Innovative science and manufacturing
  • Commercialization and health transformation

Company Website: http://www.regeneron.com

ASSUMPTION: Regeneron is a well-established biotechnology company with a strong commitment to innovation and improving patient lives. This role offers the opportunity to work in a dynamic and collaborative environment with a focus on making a significant impact in the respiratory therapy space.

πŸ“Š Role Analysis

Career Level: Senior Director, indicating a high level of responsibility and strategic decision-making

Reporting Structure: Reports to the Executive Director, Respiratory Marketing Lead, with the opportunity to collaborate with various cross-functional teams, including sales, market access, and other marketing professionals

Work Arrangement: On-site, with the potential for occasional remote work during high-paced launch environments

Growth Opportunities:

  • Potential to advance within the marketing organization or explore other opportunities within Regeneron's global network
  • Chance to gain experience in a high-paced launch environment and develop leadership skills
  • Opportunity to work on a high-impact product in the respiratory therapy market

ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to advance their careers in the biotechnology sector. It provides the chance to work on high-impact products and develop leadership skills in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 1 Rockwood Rd, Sleepy Hollow, New York 10591, United States

Geographic Context:

  • Sleepy Hollow is a suburban town located in Westchester County, New York
  • The area offers a mix of urban and rural living, with easy access to New York City
  • Regeneron's campus provides a modern and collaborative work environment, with on-site amenities such as fitness centers and health and wellness programs

Work Schedule: Standard business hours, with the potential for additional hours during high-paced launch environments

ASSUMPTION: The work environment at Regeneron's Sleepy Hollow campus is modern, collaborative, and well-equipped to support the success of employees. The location offers a mix of urban and rural living, with easy access to New York City and its cultural attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with a member of the HR team
  • Behavioral and situational interviews with hiring managers and team members
  • Final interview with the Executive Director, Respiratory Marketing Lead

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Collaboration and cross-functional teamwork
  • Adaptability and organizational agility
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience and achievements in pharmaceutical marketing, with a focus on respiratory therapy or related fields
  • Tailor your resume and cover letter to emphasize your strategic and scientific competence, as well as your ability to operate in a high-paced launch environment
  • Prepare for behavioral and situational interview questions that assess your ability to collaborate, adapt, and make strategic decisions

ATS Keywords: Respiratory, Asthma, Pulmonary, Allergy, Marketing, Strategy, Execution, Collaboration, Launch, Biotech, Pharmaceuticals

ASSUMPTION: The application process for this role is likely to involve behavioral and situational interviews, with a focus on assessing the candidate's strategic thinking, collaboration, and adaptability. Applicants should highlight their relevant experience and achievements in their resume and cover letter, and prepare for interview questions that assess their fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
  • Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation and CRM platforms. Familiarity with data visualization and analytics tools is also beneficial for making data-driven decisions and communicating insights effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-focused
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you able to adapt and reprioritize based on changing market dynamics?
  • Do you have a strong strategic and scientific mindset, with a focus on execution?

ASSUMPTION: Regeneron values a dynamic, collaborative, and data-driven work environment. Candidates who thrive in fast-paced settings, are adaptable, and have a strong strategic and scientific mindset are likely to be a good fit for this role.

⚠️ Potential Challenges

  • Operating in a high-paced launch environment may require additional hours and flexibility
  • Managing multiple projects simultaneously may present organizational challenges that require strong prioritization and time management skills
  • Collaborating with cross-functional teams may require effective communication and negotiation skills to ensure consistency and alignment in strategy development and implementation
  • The respiratory therapy market is competitive and evolving, requiring a strong understanding of market dynamics and the ability to adapt to change

ASSUMPTION: This role presents several challenges, including operating in a high-paced launch environment, managing multiple projects simultaneously, and collaborating with cross-functional teams. Candidates should be prepared to demonstrate strong organizational agility, time management skills, and effective communication and negotiation skills to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other senior marketing roles in the biotechnology sector, with a focus on respiratory therapy or related fields
  • However, this role may have a greater emphasis on strategy development and competitive planning, given the growing competitive market for respiratory products
  • Career paths for this role may include advancement within the marketing organization or exploration of other opportunities within Regeneron's global network

ASSUMPTION: This role is similar to other senior marketing roles in the biotechnology sector, with a focus on respiratory therapy or related fields. However, it may have a greater emphasis on strategy development and competitive planning, given the growing competitive market for respiratory products. Career paths for this role may include advancement within the marketing organization or exploration of other opportunities within Regeneron's global network.

πŸ“ Sample Projects

  • Developing a comprehensive strategy for a respiratory product in the Asthma indication, including competitive planning and messaging
  • Collaborating with cross-functional teams to drive demand and support reimbursement strategies for a respiratory product
  • Addressing key insights and proactively identifying customer needs to establish a respiratory product as the biologic of choice in Asthma

ASSUMPTION: This role involves developing comprehensive strategies for respiratory products, collaborating with cross-functional teams, and addressing key insights to establish products as the biologic of choice in Asthma. Candidates should be prepared to provide examples of their experience and achievements in these areas during the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the current competitive landscape for respiratory products in the Asthma indication?
  • How does this role collaborate with other marketing teams within Regeneron's global network?
  • What opportunities are there for growth and advancement within the marketing organization or other areas of the company?
  • How does Regeneron support work-life balance for employees in high-paced launch environments?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture, priorities, and opportunities for growth. These questions may include inquiries about the competitive landscape, collaboration with other teams, growth opportunities, work-life balance, and key priorities for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://regeneron.wd1.myworkdayjobs.com/Careers/job/SLEEPY-HOLLOW/Senior-Director--Respiratory-HCP-Markaging-Lead_R40484
  • Tailor your resume and cover letter to highlight your relevant experience and achievements in pharmaceutical marketing, with a focus on respiratory therapy or related fields
  • Prepare for behavioral and situational interview questions that assess your strategic thinking, collaboration, and adaptability
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.