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Senior Director, Solutions Marketing

Elsevier
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director, Solutions Marketing

πŸ”Ή Company: Elsevier

πŸ”Ή Location: New York, NY (Home-based)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Home-based)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a high-performing product marketing team for Elsevier's Academic Leader and Funder portfolio.
  • Developing and executing go-to-market strategies for core product releases.
  • Overseeing global go-to-market approach for individual solutions in alignment with key stakeholders.
  • Managing direct reports, budget planning, and reporting.
  • Serving as a mentor and coach to team members, promoting their impact and career development.

ASSUMPTION: This role requires a strategic and collaborative leader with a proven track record in product marketing and team management within a SaaS environment.

πŸ“‹ Key Responsibilities

βœ… Developing and executing go-to-market strategies for core product releases.

βœ… Overseeing global go-to-market approach for individual solutions in alignment with key stakeholders.

βœ… Managing direct reports, budget planning, and reporting.

βœ… Establishing key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.

βœ… Conducting ongoing market research to identify trends, customer needs, and the competitive landscape.

βœ… Owning cross-functional customer insights and competitive intelligence programs.

βœ… Collaborating with portfolio marketing and product management to develop positioning and value propositions.

βœ… Delivering solution-level messaging and content to support middle-of-funnel and bottom-of-funnel marketing and sales motions.

βœ… Serving as an exemplar and mentor to the Product Marketing team, promoting team members’ impact and career development.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and team leadership to drive product success and market growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of product marketing experience in a SaaS environment, with at least 5 years in a management role.

Required Skills:

  • Excellent communication skills and ability to articulate marketing strategies.
  • Proven ability to think strategically and develop long-term marketing plans.
  • Excellent problem-solving skills that result in actionable solutions.
  • Proven collaboration skills to work cross-functionally with sales, product management, and customer support.
  • Ability to influence and gain buy-in from stakeholders.
  • Proven ability to manage relationships with stakeholders, including AG Leadership Team.

Preferred Skills:

  • Experience with academic or research-focused products.
  • Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in product marketing, team leadership, and strategic planning within a SaaS environment are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $146,800 - $272,600 USD (NYC-based)

Benefits:

  • Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits
  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is for NYC-based employees. For remote or non-NYC-based employees, the salary may vary based on location and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Elsevier is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes.

Company Size: Elsevier has 5,001-10,000 employees worldwide, providing a large and diverse work environment.

Founded: Elsevier was founded in 1880 and has a rich history in publishing and information services.

Company Description:

  • Elsevier facilitates insights and critical decision-making for customers across the global research and health ecosystems.
  • With a strong focus on quality and integrity, Elsevier offers knowledge and valuable analytics to support its users.
  • Elsevier employs 8,700 people worldwide and has supported the work of its research and health partners for over 140 years.

Company Specialties:

  • Artificial Intelligence
  • Analytics
  • STM Publishing
  • Predictive Analytics
  • Research Intelligence
  • Clinical Decision Support
  • Healthcare
  • Science
  • Machine Learning
  • Technology
  • Publishing
  • Open Access
  • Open Science
  • Health and STEM

Company Website: Elsevier.com

ASSUMPTION: Elsevier's extensive experience and global presence offer applicants a stable and well-established work environment with ample opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Senior Director roles typically involve strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: This role reports directly to the VP of Audience Marketing and oversees the Product Marketing team.

Work Arrangement: This role is home-based in New York, with the flexibility to work remotely.

Growth Opportunities:

  • Potential to advance to a VP or higher-level role within the organization.
  • Chance to expand skills and expertise in product marketing, team leadership, and strategic planning.
  • Opportunity to work on high-impact projects and drive significant business growth.

ASSUMPTION: This role offers a clear path for career progression and professional development within a dynamic and growing organization.

🌍 Location & Work Environment

Office Type: Home-based with occasional on-site collaboration.

Office Location(s): New York, NY

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
  • The city's robust job market provides ample opportunities for professional growth and networking.
  • New York is a major hub for the publishing and information services industries.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options.

ASSUMPTION: The home-based work arrangement offers applicants a flexible and convenient work environment, with the opportunity for occasional in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with HR
  • In-depth interviews with hiring manager and team members
  • Final interview with VP of Audience Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Cross-functional collaboration and stakeholder management
  • Industry knowledge and market research expertise

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Be prepared to discuss your strategic approach to product marketing and team leadership.
  • Demonstrate your understanding of Elsevier's business and the academic publishing industry.

ATS Keywords: Product Marketing, Team Leadership, Strategic Planning, SaaS, Academic Publishing, Market Research, Stakeholder Management

ASSUMPTION: Elsevier's interview process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on cultural fit and long-term potential.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Customer relationship management (CRM) software (e.g., Salesforce)
  • Project management tools (e.g., Asana, JIRA)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Collaboration and communication platforms (e.g., Microsoft 365, Google Workspace)

ASSUMPTION: Elsevier provides its employees with access to industry-standard tools and technologies to support their work and drive business success.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity: Elsevier prioritizes understanding and meeting the needs of its customers.
  • Integrity: Elsevier upholds the highest standards of quality and ethics in its work.
  • Innovation: Elsevier fosters a culture of continuous improvement and adaptation.

Work Style:

  • Collaborative: Elsevier encourages cross-functional teamwork and knowledge sharing.
  • Agile: Elsevier embraces change and adapts to new challenges and opportunities.
  • Data-driven: Elsevier uses data and analytics to inform decision-making and improve performance.

Self-Assessment Questions:

  • How do you ensure that your marketing strategies align with customer needs and preferences?
  • Can you provide an example of a time when you drove significant business growth through strategic planning and execution?
  • How do you approach managing and developing a high-performing team in a dynamic and evolving work environment?

ASSUMPTION: Elsevier's culture values collaboration, innovation, and data-driven decision-making, seeking candidates who can thrive in a dynamic and customer-focused environment.

⚠️ Potential Challenges

  • Managing a remote team and fostering a collaborative work environment.
  • Balancing strategic planning and execution with day-to-day team management responsibilities.
  • Keeping up with industry trends and competitor activities in a rapidly evolving market.
  • Navigating a large and complex organization with multiple stakeholders.

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to change and prioritize effectively.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on product marketing within the academic publishing industry, whereas similar roles in other industries may have different target audiences and market dynamics.
  • Elsevier's global presence and extensive resources provide applicants with opportunities for international exposure and career growth not typically available in smaller organizations.
  • Career progression in this role may involve transitioning to a VP or higher-level role within the organization, rather than moving to a different company or industry.

ASSUMPTION: Applicants should consider the unique aspects of this role within Elsevier's organization and the academic publishing industry when evaluating their fit and potential career trajectory.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new academic research platform, including market research, competitive analysis, and messaging framework.
  • Conducting a comprehensive review of Elsevier's product portfolio and recommending strategic adjustments to optimize market positioning and growth opportunities.
  • Leading a cross-functional team to create and launch a targeted marketing campaign for an existing product, driving significant increases in customer acquisition and retention.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Director, Solutions Marketing role, focusing on driving product success and market growth.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Product Marketing department?
  • How does Elsevier support the professional development and career growth of its employees?
  • What are the key priorities for this role in the first 90 days, and how will my success be measured?
  • How does Elsevier approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most significant challenges facing the Academic Leader and Funder portfolio, and how can this role contribute to addressing them?

ASSUMPTION: These questions help applicants better understand the role, the team, and the organization, enabling them to make informed decisions about their fit and potential for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://relx.wd3.myworkdayjobs.com/ElsevierJobs/job/New-York/Senior-Director--Solutions-Marketing_R95832
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for your interviews by researching Elsevier's business, industry trends, and the academic publishing landscape.
  • Follow up with the hiring manager or HR representative within one week of your interview to express your interest and reiterate your qualifications.
  • If you haven't heard back after two weeks, politely inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.