📌 Core Information
🔹 Job Title: Senior Director, Solutions Marketing
🔹 Company: Remitly
🔹 Location: New York, NY (Home based)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Home based)
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing product marketing team for the Academic Leader and Funder part of Elsevier's portfolio.
- Developing and executing go-to-market strategies for core product releases.
- Maintaining competitive intelligence and market awareness to inform impactful messaging and positioning.
- Collaborating cross-functionally with sales, product development, and executive teams to drive new business and retention.
ASSUMPTION: This role requires a strategic and dynamic leader with a proven track record in product marketing and team management in a SaaS environment.
📋 Key Responsibilities
✅ Developing and executing go-to-market strategies for core product releases.
✅ Overseeing global go-to-market approach for individual solutions in alignment with key stakeholders.
✅ Managing the operations of the Product Marketing team, including budget planning, reporting, and direct reports management.
✅ Establishing key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
✅ Conducting ongoing market research to identify trends, customer needs, and the competitive landscape.
✅ Owning cross-functional customer insights and competitive intelligence programs.
✅ Collaborating with portfolio marketing and product management to develop positioning and value propositions.
✅ Delivering solution-level messaging and content to support middle-of-funnel and bottom-of-funnel marketing and sales motions.
✅ Creating a product marketing organization that is seen as a valued partner by the organization.
✅ Serving as a mentor and coach to the Product Marketing team, promoting team members' impact and career development.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive business growth and customer success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. (ASSUMPTION: A Master's degree may be preferred but not always required)
Experience: 10+ years of product marketing experience in a SaaS environment, with at least 5 years in a management role.
Required Skills:
- Excellent communication skills, both written and verbal, with the ability to articulate complex technical concepts clearly and compellingly.
- Proven ability to think strategically and develop long-term marketing plans considering market trends, competitive analysis, and growth opportunities.
- Excellent problem-solving skills that result in actionable solutions.
- Proven collaboration skills to work cross-functionally with sales, product management, and customer support.
- Ability to influence and gain buy-in from stakeholders, both within the marketing team and across the organization.
- Proven ability to successfully manage relationships with stakeholders, including AG Leadership Team.
Preferred Skills:
- Experience in the academic or government sector.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong background in product marketing, team leadership, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $146,800 - $272,600 per year (ASSUMPTION: This range is based on the provided salary information and industry standards for a senior director role in the financial services sector)
Benefits:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts
Working Hours: Full-time, typically 40 hours per week (ASSUMPTION: Flexible hours may be available based on the company's work-life balance initiatives)
ASSUMPTION: The provided salary range and benefits are subject to change and may vary based on the candidate's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Remitly specializes in international money transfers, leveraging digital channels to provide fast, convenient, and low-cost services to customers worldwide.
Company Size: 1,001-5,000 employees - Remitly offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2011 - Remitly has established a strong presence in the market and continues to expand its services and global footprint.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
- Remitly is united through its vision to transform lives with trusted financial services that transcend borders.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital innovation and customer-centric approach makes it an attractive employer in the financial services sector.
📊 Role Analysis
Career Level: Senior Director - This role offers a senior-level position with significant responsibilities and the opportunity to make a substantial impact on the company's growth and success.
Reporting Structure: This role reports directly to the VP of Audience Marketing and oversees the Product Marketing team.
Work Arrangement: On-site (Home based) - This role requires a presence in the New York area, with the option to work remotely from home.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Chance to work on high-impact projects that drive business growth and customer success.
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on a growing company in the financial services sector.
🌍 Location & Work Environment
Office Type: Home-based - This role allows for a flexible work arrangement, with the option to work from home.
Office Location(s): New York, NY
Geographic Context:
- New York, NY - The role is based in the New York metropolitan area, offering access to a diverse range of cultural, recreational, and professional opportunities.
- Home-based - The flexible work arrangement allows for a better work-life balance and the ability to work from the comfort of one's own home.
Work Schedule: Full-time, typically 40 hours per week (ASSUMPTION: Flexible hours may be available based on the company's work-life balance initiatives)
ASSUMPTION: The home-based work arrangement offers a convenient and flexible option for candidates who prefer to work from home or have caregiving responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Remitly's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Product Marketing, SaaS, Go-to-Market Strategy, Competitive Intelligence, Stakeholder Management, Team Leadership, Marketing Strategy, Cross-Functional Collaboration, Customer Insights
ASSUMPTION: Remitly's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as training and support will be provided to successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed - Remitly prioritizes the needs and preferences of its customers, continuously innovating to improve their experience.
- United - Remitly fosters a culture of collaboration, inclusivity, and mutual respect, bringing together diverse perspectives to drive success.
- Trusted - Remitly is committed to building a reliable, secure, and transparent financial services platform that customers can trust.
Work Style:
- Dynamic - Remitly operates in a fast-paced and ever-changing environment, requiring employees to be adaptable, resilient, and proactive.
- Data-Driven - Remitly uses data and analytics to inform decision-making, measure performance, and optimize processes.
- Inclusive - Remitly values diversity and fosters an inclusive work environment where everyone feels valued, respected, and empowered to succeed.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment, and are you comfortable with change and ambiguity?
- Are you comfortable working with data and using it to inform your decision-making and strategy development?
- Do you value diversity and inclusion, and are you committed to fostering a respectful and inclusive work environment?
ASSUMPTION: Remitly's culture emphasizes collaboration, innovation, and a customer-centric approach, making it an attractive employer for candidates who share these values.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement.
- Balancing the demands of a senior leadership role with the need for hands-on execution and project management.
- Navigating a fast-paced and ever-changing work environment, with a focus on continuous improvement and innovation.
- Adapting to the unique cultural and operational aspects of a mid-sized company in the financial services sector.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Product Marketing in a SaaS or financial services company, with a focus on go-to-market strategy, competitive intelligence, and cross-functional collaboration.
- However, this role is unique in its focus on the academic and government sectors, requiring a strong understanding of the specific needs and dynamics of these markets.
- Career progression in this role may lead to opportunities in senior leadership, such as VP or Chief Marketing Officer, or to roles in related fields such as strategy consulting or venture capital.
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to gain experience in a specific industry vertical and develop their leadership and strategic skills.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the academic or government sector.
- Conducting market research and competitive analysis to inform product positioning and messaging.
- Creating and delivering a customer insights presentation to cross-functional stakeholders, including sales, product, and executive teams.
ASSUMPTION: These projects are designed to showcase the candidate's ability to think strategically, execute tactically, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Academic Leader and Funder part of the portfolio, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful go-to-market strategy that the company has executed in the past, and what role did the product marketing team play in its success?
- How does the company measure the success of its product marketing initiatives, and what key performance indicators (KPIs) does it track?
- What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that effort?
ASSUMPTION: These questions are designed to assess the company's strategic vision, commitment to employee development, and cultural fit for the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and cross-functional collaboration abilities.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Remitly's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
