📌 Core Information
🔹 Job Title: Senior Director, US Aficamten HCP Marketing Team Lead
🔹 Company: Cytokinetics
🔹 Location: Radnor, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the US HCP brand strategy for aficamten
- Executing a comprehensive launch plan for aficamten
- Managing a team of marketers and collaborating with cross-functional stakeholders
- Driving brand growth and marketing excellence through innovative campaigns
ASSUMPTION: This role requires a high level of strategic thinking and the ability to execute tactical plans, with a focus on driving performance and marketing excellence.
📋 Key Responsibilities
✅ Lead development of the overarching US HCP brand strategy and ensure alignment across all key stakeholders
✅ Lead development and execution of a comprehensive launch plan, as well as multi-channel marketing mix
✅ Serve as direct manager for a team of marketers
✅ Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
✅ Develop and track metrics to measure and ensure success of marketing/promotional programs
✅ Develop budgets and lead quarterly business and budget reviews; develop/track metrics to ensure success of programs
✅ Lead quarterly business and budget reviews in partnership with Finance and Insights & Analytics
✅ Partner closely with customer-facing organizations; act as brand steward ensuring brand strategy is at center of all promotional efforts
✅ Coordinates closely to build effective customer engagement ecosystem
✅ Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
✅ Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
ASSUMPTION: This role requires a strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
🎯 Required Qualifications
Education: Bachelor’s Degree required; MBA or other advanced degrees preferred
Experience: 15+ years of pharmaceutical experience with focus on US/global marketing and brand management; 5+ years managing/leading a marketing team and developing talent
Required Skills:
- Recent US launch and marketing experience in cardiovascular therapeutic category preferred
- Pharmaceutical sales and/or sales management a plus
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
- Proven self-starter, able to work independently, able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
- Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
- Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers
- Ability to articulate and convey complex data and information concisely to internal and external stakeholders
- Excellent written and verbal communication skills
Preferred Skills:
- Experience in heart failure, amyotrophic lateral sclerosis, and hypertrophic cardiomyopathy
ASSUMPTION: Candidates with experience in the specific therapeutic areas relevant to Cytokinetics' focus may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Estimated based on industry standards for a Senior Director role in Biotechnology Research with 10+ years of experience in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining.
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1998, with a history of innovation and commitment to improving patients' lives.
Company Description:
- Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining.
- Proud to be a San Francisco Business Times Best Place to Work in 2021 and 2022, a Great Place to Work-Certified company in 2022, and a part of Fortune's Best Workplaces in the Bay Area in 2022 and Fortune's Best Workplaces in BioPharma in 2022.
Company Specialties:
- Heart Failure
- Amyotrophic Lateral Sclerosis
- Hypertrophic Cardiomyopathy
Company Website: www.cytokinetics.com
ASSUMPTION: Cytokinetics' focus on muscle biology and the mechanics of muscle performance sets it apart in the biotechnology industry, offering unique opportunities for candidates interested in this specific area of research.
📊 Role Analysis
Career Level: Senior Director, indicating a high-level, strategic role with significant responsibility and influence.
Reporting Structure: This role reports directly to the VP of US Marketing and is responsible for managing a team of marketers.
Work Arrangement: On-site, with the opportunity for occasional remote work or flexibility based on project demands.
Growth Opportunities:
- Potential to drive the launch of a highly innovative new therapy and make a significant impact on the company's success
- Opportunities to collaborate with and learn from experienced professionals across various functions
- Potential to grow within the marketing organization or explore other roles within the company as it continues to expand
ASSUMPTION: This role offers a unique opportunity for candidates to drive the launch of a new therapy and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Corporate office environment, with opportunities for collaboration and interaction with colleagues.
Office Location(s): Radnor, Pennsylvania
Geographic Context:
- Radnor is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and entertainment options.
- The Philadelphia area has a vibrant biotechnology industry, providing opportunities for professional growth and networking.
- The region offers a diverse range of housing options, from urban apartments to suburban homes, with varying commute times depending on location.
Work Schedule: Full-time, with flexibility for project demands and the potential for occasional remote work.
ASSUMPTION: The Radnor office location provides a convenient commute for candidates living in the Philadelphia area and offers a dynamic work environment with access to various amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with cross-functional stakeholders, including the hiring manager and potential team members
- Final interview with the VP of US Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Industry knowledge and understanding of the competitive landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the US HCP marketing landscape and Cytokinetics' focus on muscle biology
- Prepare examples of your past successes in developing and executing marketing strategies and campaigns
ATS Keywords: US HCP marketing, brand strategy, launch plan, team leadership, cardiovascular therapeutics, customer insights, analytical skills, collaboration, regulatory compliance, marketing excellence
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Cytokinetics is committed to improving the lives of patients with debilitating diseases
- Innovation: The company fosters a culture of creativity and continuous learning
- Collaboration: Cytokinetics encourages cross-functional collaboration and teamwork
Work Style:
- Agile and adaptable, with a focus on driving performance and marketing excellence
- Data-driven, with a strong emphasis on analytics and metrics
- Collaborative, with a focus on building effective working relationships and aligning on strategy and execution
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Cytokinetics' patient-centric focus?
- Can you provide an example of a time when you had to adapt your marketing approach based on new data or insights?
- How do you foster a collaborative work environment and build effective working relationships with internal and external stakeholders?
ASSUMPTION: Cytokinetics' culture values innovation, collaboration, and a patient-centric approach, making it an attractive fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing a team of marketers and driving performance in a fast-paced, dynamic environment
- Navigating the complex regulatory landscape of the pharmaceutical industry
- Balancing the demands of multiple stakeholders and ensuring alignment on strategy and execution
- Adapting to the unique challenges and opportunities of the cardiovascular therapeutic category
ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to make a significant impact in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the US HCP market for a Cardiac Myosin Inhibitor, requiring a deep understanding of the cardiovascular therapeutic category and the unique needs of healthcare providers
- Cytokinetics' focus on muscle biology and the mechanics of muscle performance sets it apart in the biotechnology industry, offering unique opportunities for candidates interested in this specific area of research
- This role offers the opportunity to drive the launch of a highly innovative new therapy and make a significant impact on the company's growth and success, with potential for growth within the marketing organization or exploration of other roles within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in the biotechnology industry.
📝 Sample Projects
- Developing and executing a comprehensive launch plan for aficamten, including personal promotion, non-personal promotion, HCP media, and peer-to-peer engagement
- Conducting market research and customer segmentation to inform brand strategy and marketing tactics
- Collaborating with cross-functional stakeholders to ensure alignment on launch execution and brand stewardship
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for aficamten and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to driving success in these areas?
- How does the company approach collaboration and stakeholder management, and what are the expectations for this role in those areas?
- What are the most significant challenges facing the cardiovascular therapeutic category, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, brand management, and team leadership capabilities
- Prepare examples of your past successes in developing and executing marketing strategies and campaigns, with an emphasis on driving performance and marketing excellence
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
