📌 Core Information
🔹 Job Title: Senior Display Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling display advertising channels, including Google Display Network (GDN), Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk)
- End-to-end creative and strategic ownership: from ideation and briefing to design, A/B testing, and performance optimization
- Maximizing ROI through data-driven decision-making and advanced retargeting strategies
- Mentoring and supporting junior and mid-level team members
- Collaborating cross-functionally with brand, product, and analytics teams
ASSUMPTION: This role requires a strong background in display advertising and a proven track record of driving growth and ROI through data-driven campaign management and creative testing.
📋 Key Responsibilities
✅ Develop and execute display strategies across GDN, Native, and Programmatic platforms, with a strong focus on retargeting and audience segmentation
✅ Own the creative process: ideate, brief, and collaborate with design teams to deliver high-performing ad creatives
✅ Lead A/B testing and experimentation to optimize creative assets, targeting, and placements for maximum ROI
✅ Analyze campaign data, extract actionable insights, and iterate to improve performance across all display channels
✅ Stay ahead of industry trends, new features, and best practices in display and programmatic advertising
✅ Mentor and support junior and mid-level team members, fostering a culture of innovation and data-driven marketing
✅ Collaborate cross-functionally with brand, product, and analytics teams
ASSUMPTION: This role requires a high level of organization, proactivity, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: 2+ years' experience in display advertising, with hands-on expertise in GDN, Native (Taboola/Outbrain), and Programmatic (DV360, The Trade Desk)
Required Skills:
- Strong track record with retargeting campaigns and audience management on display platforms
- Proven ability to drive growth and ROI through data-driven campaign management and creative testing
- Analytical skills and experience with advanced reporting and optimization tools
- Creative mindset and experience briefing and collaborating with designers
- Highly organized, proactive, and able to manage multiple projects simultaneously
- Fluent in English and in another European language
Preferred Skills:
- Experience with Google Analytics and Google Tag Manager
- Knowledge of SQL or other programming languages
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates with additional language skills and relevant certifications (e.g., Google Ads Certified, Facebook Blueprint Certified) will have an advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Assumed, based on market research and company size)
Benefits:
- Education Budget: Dedicated budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Flexible working hours and 30 days of vacation
- Mental well-being support: Free access to Headspace
Working Hours: 40 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
- The company operates in over 30 countries and has several consumer brands, including wirkaufendeinauto.de, and a merchant brand, AUTO1.com
- The company is focused on using technology, scale, and operational excellence to develop the best consumer experience for buying and selling cars
Company Specialties:
- mobility
- technology
- innovation
- startups
- fin-tech
- automotive
- and disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on technology and innovation. The company's size and industry position may offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience and skills)
Reporting Structure: This role reports directly to the Head of Performance Marketing
Work Arrangement: Hybrid (On-site with flexible working hours and remote work options)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on cross-functional projects and collaborate with other departments
- Chance to gain experience in a large, international company and work with diverse teams
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to and from work
Work Schedule: Standard working hours with flexible options for remote work
ASSUMPTION: The location and work environment may appeal to candidates who enjoy living and working in a dynamic, international city with a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Performance Marketing
Key Assessment Areas:
- Display advertising expertise and experience
- Data-driven decision-making and analytical skills
- Creativity and ability to brief designers
- Communication and collaboration skills
- Language skills and cultural fit
Application Tips:
- Highlight relevant display advertising experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful display advertising campaigns you've worked on and the results you achieved
- Research the company and the industry to show your enthusiasm and knowledge
ATS Keywords: Display Advertising, Google Display Network, Native Advertising, Programmatic Advertising, Retargeting, Audience Management, Data-driven Decision Making, Creative Testing, Analytical Skills, Reporting, Optimization Tools, Collaboration, Project Management, Proactivity, Creativity, Mentoring
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Google Display Network (GDN)
- Native advertising platforms (Taboola, Outbrain)
- Programmatic advertising platforms (DV360, The Trade Desk)
- Google Analytics
- Google Tag Manager
- Marketing automation tools (HubSpot, Marketo)
ASSUMPTION: The required tools and technologies may change or evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and agile
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in display advertising?
- Can you provide an example of a successful retargeting campaign you've worked on and the results you achieved?
- How do you approach collaboration and communication with designers and other team members?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and new features in display advertising
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a fast-paced, dynamic environment with changing priorities
ASSUMPTION: These challenges may vary depending on the specific needs of the team and the company's priorities at any given time.
📈 Similar Roles Comparison
- This role focuses on display advertising, while similar roles in the company may focus on other channels, such as search or social media advertising
- Compared to other marketing roles, this position requires a strong focus on data analysis and optimization
- Career progression in this role may involve moving into a leadership or management position within the marketing team
ASSUMPTION: This role may differ from similar roles in other companies, depending on the specific needs and priorities of the organization.
📝 Sample Projects
- Developing and executing a retargeting campaign to improve conversion rates for a specific product category
- Analyzing campaign data to identify trends and optimize targeting and placements for maximum ROI
- Collaborating with designers to create and test new ad creatives for a seasonal marketing campaign
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's priorities and the specific needs of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the display advertising team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company. Actual questions may vary depending on the specific needs and priorities of the candidate and the hiring team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000064571455-senior-display-marketing-manager-f-m-x-
- Tailor your resume to highlight your relevant display advertising experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of successful display advertising campaigns you've worked on and the results you achieved
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
