Senior Display Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Display Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling display advertising channels, including GDN, Native, and Programmatic Display
• Developing and executing strategies focused on retargeting and audience segmentation
• Optimizing performance through data-driven insights and A/B testing
• Collaborating cross-functionally with brand, product, and analytics teams
• Mentoring and supporting junior and mid-level team members

ASSUMPTION: This role requires a strong background in display advertising and a data-driven mindset to succeed in this fast-paced, innovative environment.

📋 Key Responsibilities

✅ Develop and execute display strategies across GDN, Native, and Programmatic platforms, with a strong focus on retargeting and audience segmentation

✅ Own the creative process: ideate, brief, and collaborate with design teams to deliver high-performing ad creatives

✅ Lead A/B testing and experimentation to optimize creative assets, targeting, and placements for maximum ROI

✅ Analyze campaign data, extract actionable insights, and iterate to improve performance across all display channels

✅ Stay ahead of industry trends, new features, and best practices in display and programmatic advertising

✅ Mentor and support junior and mid-level team members, fostering a culture of innovation and data-driven marketing

✅ Collaborate cross-functionally with brand, product, and analytics teams

ASSUMPTION: This role requires a proactive and organized individual who can manage multiple projects simultaneously and thrive in a dynamic, international environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in display advertising, with hands-on expertise in GDN, Native (Taboola/Outbrain), and Programmatic (DV360, The Trade Desk)

Required Skills:

• Strong track record with retargeting campaigns and audience management on display platforms
• Proven ability to drive growth and ROI through data-driven campaign management and creative testing
• Analytical skills and experience with advanced reporting and optimization tools
• Creative mindset and experience briefing and collaborating with designers
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Fluent in English and in another European language

Preferred Skills:

• Experience with Google Analytics and Google Tag Manager
• Knowledge of SQL or other programming languages
• Familiarity with the automotive industry

ASSUMPTION: Candidates with a strong focus on data-driven decision-making and a proven track record in display advertising will excel in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Senior Marketing Manager role in Berlin)

Benefits:

• Education Budget: Discounted online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special Offers on Used Cars for employees, family, and friends
• Flexible Working Hours and 30 days of vacation
• Mental Well-being Support: Free access to Headspace

Working Hours: Full-time position with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (Large enterprise with a startup-like culture)

Founded: 2012 (Over a decade of experience in the industry)

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform, disrupting the traditional car market with innovative technology and data-driven insights.
• The company operates multiple consumer brands, such as wirkaufendeinauto.de, and a wholesale platform, AUTO1.com, serving car trading professionals.
• With its retail brand Autohero, AUTO1 Group is developing the best consumer experience for buying a car online, operating in over 30 countries.

Company Specialties:

• Mobility and automotive technology
• Innovation and disruption
• Startups and fin-tech

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group's large size and international presence offer numerous growth opportunities and a diverse working environment.

📊 Role Analysis

Career Level: Senior (Experienced professional with significant responsibility and scope)

Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them.

Work Arrangement: Hybrid (2-3 days per week in the office, with flexible working hours)

Growth Opportunities:

• Potential to lead and grow the display marketing team as the company expands
• Chance to work on cutting-edge technology and innovative marketing strategies
• Opportunity to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
• The city offers a wide range of cultural attractions, including museums, galleries, and music venues

Work Schedule: Full-time, with flexible working hours and the option to work from home 2-3 days per week

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, allowing them to enjoy the best of both worlds – a collaborative office environment and the convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• Interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Display advertising expertise and strategic thinking
• Data analysis and interpretation skills
• Creativity and ability to collaborate with design teams
• Leadership and mentoring capabilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your display advertising experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership style
• Research AUTO1 Group's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Display advertising, GDN, Native, Programmatic, Retargeting, A/B testing, Data-driven, Marketing strategy, Team leadership, Cross-functional collaboration

ASSUMPTION: The interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Display Network (GDN)
• Taboola/Outbrain (Native advertising)
• DV360 and The Trade Desk (Programmatic advertising)
• Google Analytics and Google Tag Manager
• Advanced reporting and optimization tools (e.g., Power BI, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize display advertising campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Data-driven decision-making
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Data-driven and analytical mindset
• Collaborative and team-oriented culture
• Strong focus on personal and professional growth

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in display advertising?
• Can you describe a time when you optimized a display advertising campaign using data-driven insights?
• How do you approach collaborating with design teams to create high-performing ad creatives?

ASSUMPTION: Candidates who align with AUTO1 Group's company values and work style will be most successful in this role and contribute to the company's continued growth and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Keeping up with the latest trends and best practices in display advertising
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement and balancing remote work with in-office collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role focuses on display advertising channels, while related positions may have a broader scope, such as Senior Marketing Manager or Growth Marketing Manager
• Industry-specific context: The automotive industry is highly competitive and data-driven, with a strong focus on customer experience and innovation
• Career path comparison: This role can serve as a stepping stone to leadership positions within the marketing department or other areas of the business

ASSUMPTION: Candidates should consider their long-term career goals and how this role can help them achieve their objectives within the company or the broader industry.

📝 Sample Projects

• Developing and executing a retargeting strategy to improve ROI for a specific display advertising channel
• Collaborating with the design team to create a series of A/B tests to optimize ad creatives and improve performance
• Analyzing campaign data to identify trends and insights, and using these findings to inform future marketing strategies

ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and strategic focus of the Senior Display Marketing Manager role at AUTO1 Group.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does AUTO1 Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does AUTO1 Group foster a culture of innovation and data-driven decision-making?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and expectations for the role, helping candidates make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your display advertising experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership style
• Research AUTO1 Group's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.