📌 Core Information
🔹 Job Title: Senior E-commerce and Campaign Manager, Paid Media
🔹 Company: Cambium Learning Group
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing paid media strategies across various digital platforms to deliver performance on key marketing goals.
- Managing and optimizing Learning A-Z’s e-commerce platform to drive online sales, enhance user experience, and improve conversion rates.
- Collaborating with cross-functional teams to align paid media strategies with overall marketing objectives and ensure seamless execution.
- Analyzing website performance, customer behavior, and sales data to make data-driven recommendations for improvement.
ASSUMPTION: This role requires a strong understanding of e-commerce platforms, digital marketing strategies, and paid media tactics. The ideal candidate will have experience managing a robust digital advertising budget and a high-volume, multi-product e-commerce channel.
📋 Key Responsibilities
✅ Manage and optimize Learning A-Z’s e-commerce platform, ensuring seamless functionality and an excellent user experience.
✅ Implement strategies to enhance online sales, including conversion rate optimization (CRO), search engine optimization (SEO), and user journey enhancements.
✅ Work closely with the digital marketing and lead generation teams to execute paid search, display, and social media advertising campaigns.
✅ Analyze website performance, customer behavior, and sales data to make data-driven recommendations for improvement.
✅ Collaborate with UX/UI designers and developers to optimize website navigation, checkout processes, and overall design.
✅ Ensure e-commerce site performance, security, and compliance with best practices and industry standards.
✅ Own SEM and paid advertising media strategy and tactics that optimize traffic to company websites and ROI.
✅ Responsible for e-commerce revenue for the single license and small purchases on learninga-z.com.
✅ Create and execute paid advertising strategies aligning with overall marketing goals and priorities, including web store purchases, product trials, and lead generation form fills.
✅ Design, implement, and manage campaigns across multiple platforms to maximize reach and conversions.
✅ Monitor, analyze, and report on campaign performance metrics, using insights to optimize future strategies.
✅ Work collaboratively with campaign and product marketing teams to optimize the implementation of paid media strategy within the context of the overarching campaign strategy.
✅ Work closely with marketing creative services to develop compelling ad copy and visuals that resonate with target audiences while adhering to brand and message guidelines.
✅ Leverage tools to conduct multivariate tests to evaluate ad performance and implement changes based on data-driven insights.
✅ Manage vendor and agency partnerships to deliver results within acceptable performance criteria and budget for ad spend.
✅ Stay up-to-date on industry trends, competitor activities, and best practices to inform e-commerce and paid advertising strategies.
✅ Present campaign performance and insights to internal stakeholders and make recommendations for future initiatives.
✅ Work closely with digital marketing services to recommend website improvements to improve traffic conversion rates.
ASSUMPTION: This role requires strong analytical skills, excellent problem-solving abilities, and a data-driven mindset. The ideal candidate will be comfortable working within a team atmosphere and taking charge of projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience managing a robust digital advertising budget and 2+ years of experience managing a multi-million dollar, high-volume, multi-product e-commerce channel
Required Skills:
- Excellent understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing strategies.
- Deep knowledge of website analytics and SEO/SEM strategies
- Proficiency in Google Ads, Facebook Ads Manager, Google Tag Manager, and modern paid digital advertising platforms.
- Solid analytical skills and experience with analytics tools (e.g., Google Analytics).
- Excellent problem-solving skills and a data-driven mindset.
- Proven organizational and project management skills with the ability to multitask.
- Passion for education technology and a commitment to improving student learning outcomes.
Preferred Skills:
- Knowledge of HTML, CSS, and basic web development principles.
- Experience with multivariate testing tools.
- Fluency in additional languages (Spanish, French, etc.).
ASSUMPTION: While not explicitly stated, familiarity with the education technology industry and an understanding of the unique challenges and opportunities it presents would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $120,000 - $160,000 per year. This estimate is inclusive of base salary and annual bonus.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (501-1,000 employees)
Founded: 1984
Company Description:
- Cambium Learning Group is a global educational technology company that provides innovative, research-based software and services to educators and students.
- The company's mission is to create opportunity for every student through the power of literacy, and its products are used by educators across the country to transform literacy instruction and drive measurable outcomes.
- Cambium Learning Group is committed to fostering a culture that celebrates unique backgrounds, ideas, and experiences, and is dedicated to providing equal opportunities for all employees.
Company Specialties:
- Assessment
- Literacy
- Science of reading
- Professional learning
Company Website: www.learninga-z.com
ASSUMPTION: As a medium-sized company, Cambium Learning Group offers a supportive work environment with opportunities for growth and professional development. The company's focus on literacy and education technology makes it an attractive choice for candidates passionate about improving student learning outcomes.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Director of Digital Marketing and works closely with cross-functional teams, including marketing, sales, and product management.
Work Arrangement: Remote solely, with flexibility for occasional on-site meetings or events.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or take on broader responsibilities within the organization.
- Opportunities to work on high-impact projects and initiatives that drive business growth and improve student learning outcomes.
- Access to professional development opportunities, including training, workshops, and mentorship programs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and contribute to its mission of creating opportunity for every student through the power of literacy.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings or events
Office Location(s): Concord, MA (headquarters)
Geographic Context:
- The company's headquarters is located in Concord, MA, a suburban town northwest of Boston. The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and higher education institutions.
- The remote work arrangement allows for greater flexibility and work-life balance, as well as the opportunity to live and work from anywhere in the United States.
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The remote work arrangement offers candidates the opportunity to live and work from anywhere in the United States, with the flexibility to balance work and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interview with the hiring manager and other team members to evaluate skills and experience.
- Final interview with the Director of Digital Marketing or another senior leader to discuss the role's fit within the organization and answer any remaining questions.
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Digital marketing and e-commerce expertise
- Communication and collaboration skills
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on e-commerce management, paid media strategy, and digital marketing.
- Tailor your cover letter to demonstrate your passion for education technology and commitment to improving student learning outcomes.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and developing concise, structured responses.
ATS Keywords: E-commerce management, paid media strategy, digital marketing, SEO, SEM, CRO, data analysis, project management, Google Ads, Facebook Ads, analytics tools, HTML, CSS
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Google Tag Manager
- Google Analytics
- Shopify, Magento, or WooCommerce (e-commerce platforms)
- HTML and CSS (web development)
- Multivariate testing tools (e.g., Optimizely, Adobe Target)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Innovative
- Collaborative
- Accountable
- Diverse and inclusive
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in e-commerce and paid media strategy?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities? How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams to align paid media strategies with overall marketing objectives?
ASSUMPTION: Candidates who are a strong cultural fit for Cambium Learning Group will be passionate about education technology, committed to continuous learning and professional development, and able to thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a high-volume, multi-product e-commerce channel can be complex and demanding, requiring strong organizational and project management skills.
- The remote work arrangement may present unique challenges, such as maintaining work-life balance and staying connected with colleagues and stakeholders.
- Keeping up with the latest trends and best practices in e-commerce and paid media strategy can be time-consuming and require ongoing learning and development.
- Working with cross-functional teams and managing vendor and agency partnerships can be challenging, requiring strong communication and collaboration skills.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively and effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on both e-commerce management and paid media strategy, requiring a broad range of skills and expertise.
- Compared to other marketing roles, this position offers a greater emphasis on data analysis and optimization, as well as the opportunity to work closely with cross-functional teams to drive business growth and improve student learning outcomes.
- Career progression in this role may involve moving into a leadership position within the marketing department or taking on broader responsibilities within the organization, such as in product management or business development.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations before applying.
📝 Sample Projects
- Developing and executing a multivariate testing strategy to optimize e-commerce conversion rates and drive online sales growth.
- Collaborating with cross-functional teams to create and implement a comprehensive paid media strategy that aligns with overall marketing objectives and delivers measurable results.
- Analyzing website performance data to identify opportunities for improvement and make data-driven recommendations for enhancement.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to e-commerce management and paid media strategy, and how this role fits into that approach?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how the company has adapted to changes in the education technology industry and responded to emerging trends and opportunities?
- How does the company measure the success of its e-commerce and paid media initiatives, and how does this role contribute to those metrics?
- What is the company's approach to work-life balance and employee well-being, particularly for remote employees?
ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, values, and approach to employee development and growth, as well as to assess their fit with the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in e-commerce management, paid media strategy, and digital marketing.
- Write a compelling cover letter that demonstrates your passion for education technology and commitment to improving student learning outcomes.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and developing concise, structured responses.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
