Senior E-Commerce Marketing

📌 Core Information

🔹 Job Title: Senior E-Commerce Marketing Specialist

🔹 Company: Talent 360

🔹 Location: El Sheikh Zayed City, Giza Governorate, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing online sales channels
• Driving traffic and increasing conversions across e-commerce marketplaces and platforms
• Optimizing digital performance through data analysis and campaign effectiveness
• Collaborating with creative teams to develop promotional content and product visuals
• Monitoring competitive landscape and adjusting pricing and promotional strategies

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on driving online sales growth through data-driven marketing strategies.

📋 Key Responsibilities

✅ Manage and optimize online product listings across marketplaces (Amazon, Noon, Jumia, Shopify, etc.)

✅ Develop and execute e-commerce marketing campaigns to drive traffic and increase conversions

✅ Analyze customer behavior, site traffic, and campaign effectiveness using tools like Google Analytics and Meta Ads Manager

✅ Run performance marketing campaigns (Google Ads, Meta, TikTok) with clear ROI tracking

✅ Improve SEO/SEM performance to boost product visibility

✅ Collaborate with creative teams to develop promotional content and product visuals

✅ Monitor competitive landscape and adjust pricing and promotional strategies accordingly

✅ Ensure excellent customer journey and seamless online user experience

✅ Prepare regular reports on KPIs, sales growth, and channel performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to maximize online sales and customer satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, E-Commerce, or related field

Experience: 3-5 years of experience in digital or e-commerce marketing

Required Skills:

• Strong understanding of marketplace platforms and digital sales funnels
• Hands-on experience with Google Ads, Meta Ads, and SEO tools
• Knowledge of e-commerce CMS systems (e.g., Shopify, WooCommerce)
• Analytical mindset with the ability to interpret data and act on insights
• Strong communication and coordination skills
• Ability to work under pressure and manage multiple projects

Preferred Skills:

• Experience with TikTok Ads
• Fluency in Arabic and English

ASSUMPTION: Candidates with a proven track record in e-commerce marketing and a strong analytical background are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 25,000 - 35,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Egypt.

Benefits:

• Competitive salary based on experience
• Medical insurance coverage
• Company-provided mobile phone & SIM card
• Company laptop for work-related tasks

Working Hours: 10:00 AM to 6:00 PM or 9:00 AM to 5:00 PM, with Fridays and Saturdays off

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Talent 360 operates in the financial services industry, focusing on corporate expense management and financial technology solutions.

Company Size: Talent 360 is a small company with 11-50 employees, providing a close-knit work environment with opportunities for growth and impact.

Founded: Talent 360 was founded in 2021, making it a relatively new player in the market with a strong focus on innovation and adaptation.

Company Description:

• Talent 360 is a corporate expense management platform that gives finance and accounting teams complete control and visibility over company spending.
• The company aims to simplify finance for businesses by streamlining vendor payments and ensuring every transaction is authorized and aligned with company policies.
• Talent 360 is licensed by the Saudi Central Bank and committed to providing secure and efficient expense management solutions.

Company Specialties:

• Spend Management Software

Company Website: http://www.sifi.app

ASSUMPTION: As a small, growing company, Talent 360 offers applicants the opportunity to have a significant impact on the company's success and growth.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in digital or e-commerce marketing, seeking to advance their careers in a dynamic and growing industry.

Reporting Structure: The Senior E-Commerce Marketing Specialist will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This role is on-site, with working hours from 10:00 AM to 6:00 PM or 9:00 AM to 5:00 PM, and Fridays and Saturdays off.

Growth Opportunities:

• As a small company, Talent 360 offers opportunities for career growth and advancement as the company expands its services and client base.
• This role provides the chance to gain experience in a variety of marketing disciplines and contribute to the company's overall success.

ASSUMPTION: Applicants should be prepared to take on a high level of responsibility and demonstrate initiative in driving the company's e-commerce marketing efforts.

🌍 Location & Work Environment

Office Type: Talent 360's office is located in Sheikh Zayed, Cairo, Egypt, providing a modern and collaborative work environment.

Office Location(s): King Fahad Road, Riyadh, SA

Geographic Context:

• Cairo is Egypt's capital and largest city, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
• The Sheikh Zayed area is a modern and upscale district in Cairo, known for its commercial centers, restaurants, and residential communities.
• Egypt's climate is predominantly hot and dry, with mild winters and hot summers.

Work Schedule: The work schedule is Monday to Thursday, with working hours from 10:00 AM to 6:00 PM or 9:00 AM to 5:00 PM, and Fridays and Saturdays off.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to adapt to the local work culture and customs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing and e-commerce expertise
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience, as well as your analytical and communication skills.
• Be prepared to discuss your approach to data analysis and campaign optimization in the interview.
• Demonstrate your understanding of the company's products and services, and how your skills and experience align with the role's requirements.

ATS Keywords: E-commerce marketing, digital marketing, SEO, SEM, Google Ads, Meta Ads, TikTok, data analysis, customer behavior analysis, campaign effectiveness, product listings, performance marketing, promotional content, user experience, competitive analysis, communication skills

ASSUMPTION: Applicants should be prepared to provide specific examples of their marketing and e-commerce experience, as well as their ability to analyze data and drive results.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Google Ads
• Meta Ads
• TikTok Ads
• E-commerce CMS systems (e.g., Shopify, WooCommerce)

ASSUMPTION: Applicants should have experience with the listed tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you approach analyzing customer data to inform marketing strategies?
• Can you describe a time when you had to collaborate with a cross-functional team to achieve a marketing goal?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Applicants should be able to demonstrate a strong cultural fit with Talent 360's values and work style, as well as a commitment to driving results and continuous learning.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with limited resources and budget constraints
• Navigating a competitive e-commerce landscape

ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior E-Commerce Marketing Manager, but with a stronger focus on data analysis and campaign optimization.
• Unlike other marketing roles, this position requires a deep understanding of e-commerce marketplaces and digital sales funnels.
• Career progression in this role could lead to a Head of E-Commerce or Director of Marketing position within the company or a similar organization.

ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve product visibility on e-commerce marketplaces
• Analyzing customer behavior data to segment audiences and create targeted marketing campaigns
• Optimizing Google Ads and Meta Ads campaigns to maximize ROI and minimize cost per acquisition

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached data analysis and campaign optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful e-commerce marketing campaign the company has executed, and what made it successful?
• How does the company measure the success of its e-commerce marketing efforts, and how is that data used to inform decision-making?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should use the interview as an opportunity to assess the company's marketing strategy, culture, and work environment, as well as their own fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience, as well as your analytical and communication skills.
• Prepare for the interview by researching the company's products, services, and marketing strategies, and be ready to discuss your approach to data analysis and campaign optimization.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.