📌 Core Information
🔹 Job Title: Senior E-Commerce Marketing Specialist
🔹 Company: TD SYNNEX
🔹 Location: Kelana Centre Point, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior Level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the success of TD SYNNEX's white-label B2B ecommerce platform
- Empowering reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently
- Executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals
- Analyzing market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities
ASSUMPTION: This role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem. The ideal candidate will have experience working in channel distribution or IT/reseller industries.
📋 Key Responsibilities
✅ Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels
✅ Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization
✅ Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives
✅ Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions
✅ Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities
✅ Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements
✅ Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively
✅ Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption
✅ Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape
✅ Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives
✅ Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies
✅ Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements
✅ Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B e-commerce or digital marketing roles
Required Skills:
- Proven track record of supporting or leading go-to-market campaigns
- Hands-on experience managing B2B digital platforms and optimizing performance
- Familiarity with product information management (PIM) and e-catalog systems
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience working in channel distribution or IT/reseller industries
- Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of TD SYNNEX's operations.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range for this position is RM 120,000 - RM 160,000 per annum (approximately USD 28,000 - USD 37,000).
Benefits:
- Elective benefits tailored to the country to best accommodate the employee's lifestyle
- Formal programs on leadership and professional development, as well as many on-demand courses
- Seminars, events, and the global Life Empowerment Assistance Program to elevate personal well-being
- Inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities
- Networking opportunities with other new co-workers within the first 30 days through the onboarding program
- Internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem, focusing on IT distribution, technology solutions, customer engagement services, and business process services.
Company Size: With over 22,000 employees worldwide, TD SYNNEX is a large organization that offers ample opportunities for career growth and development.
Founded: TD SYNNEX was founded in 1979 and has since grown into a global leader in the IT industry.
Company Description:
- TD SYNNEX is committed to being a diverse, inclusive employer of choice and a good corporate citizen
- The company helps its customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities
- TD SYNNEX is an innovative partner that brings compelling technology products, services, and solutions to the world
Company Specialties:
- IT Distribution
- Technology Solutions
- Customer Engagement Services
- Business Process Services
Company Website: www.tdsynnex.com
ASSUMPTION: TD SYNNEX's global presence and extensive experience in the IT industry make it an attractive employer for professionals seeking to advance their careers in the technology sector.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have 3-5 years of experience in B2B e-commerce or digital marketing roles.
Reporting Structure: The Senior E-Commerce Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including product management, IT, and sales.
Work Arrangement: This is an on-site position, with flexibility for remote work as needed. The role may require occasional travel to meet with partners, attend industry events, or visit other TD SYNNEX offices.
Growth Opportunities:
- TD SYNNEX offers formal programs on leadership and professional development, as well as many on-demand courses
- The company's global presence and diverse business units provide ample opportunities for career advancement
- Working closely with cross-functional teams and external partners can help the candidate develop a broad range of skills and gain valuable experience
ASSUMPTION: Given TD SYNNEX's size and global presence, there are likely numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: TD SYNNEX's office in Kelana Centre Point, Malaysia, is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Kelana Centre Point, Malaysia
Geographic Context:
- Kelana Centre Point is a bustling commercial hub located in Petaling Jaya, Malaysia
- The area offers easy access to public transportation, shopping, dining, and entertainment options
- Malaysia's tropical climate and multicultural environment provide a unique and vibrant work experience
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The office environment at TD SYNNEX is likely to be dynamic, collaborative, and inclusive, reflecting the company's commitment to diversity, equity, and inclusion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Marketing strategy and go-to-market planning
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with TD SYNNEX's values
Application Tips:
- Highlight relevant experience and achievements in B2B e-commerce or digital marketing roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams and external partners
ATS Keywords: B2B e-commerce, digital marketing, go-to-market strategy, partner enablement, market analysis, customer engagement, product management, IT distribution
ASSUMPTION: TD SYNNEX's recruitment process is likely to be thorough and comprehensive, focusing on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- E-commerce platforms (e.g., Magento, Shopify Plus)
- Product information management (PIM) systems (e.g., Akeneo, Pimcore)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and the candidate's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I have a proven track record of driving successful go-to-market campaigns in a B2B context?
- Am I comfortable working with cross-functional teams and external partners to achieve common goals?
- Do I thrive in a dynamic, fast-paced work environment that requires strong analytical skills and strategic thinking?
ASSUMPTION: TD SYNNEX places a strong emphasis on cultural fit and values-driven behavior, so candidates should carefully consider how their work style and values align with the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of internal and external stakeholders
- Keeping up with the fast-paced nature of the IT industry and TD SYNNEX's global operations
- Balancing strategic thinking with hands-on execution
ASSUMPTION: The Senior E-Commerce Marketing Specialist role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique to TD SYNNEX, as it focuses on empowering reseller partners to compete effectively through a white-label B2B ecommerce platform
- Similar roles in other organizations may focus on driving sales or customer acquisition through proprietary ecommerce platforms
- Career progression in this role may lead to senior marketing management positions within TD SYNNEX or other IT distribution and technology services companies
ASSUMPTION: While this role is unique to TD SYNNEX, the skills and experience gained in this position will be valuable for career advancement in the IT industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch on TD SYNNEX's white-label B2B ecommerce platform
- Analyzing market trends and competitor activities to identify opportunities for platform enhancement and differentiation
- Creating and implementing a targeted partner recruitment strategy to expand the reseller network and drive sales adoption
ASSUMPTION: The specific projects assigned to the Senior E-Commerce Marketing Specialist will vary depending on the company's priorities, market conditions, and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for a new product launch on TD SYNNEX's white-label B2B ecommerce platform?
- How does the marketing team collaborate with product management, IT, and sales to ensure successful platform adoption and growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TD SYNNEX support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for interviews by researching TD SYNNEX's business, industry trends, and the specific challenges and opportunities facing the company
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
