📌 Core Information
🔹 Job Title: Senior E-Mail Marketing Manager:in (gn)
🔹 Company: Companisto GmbH
🔹 Location: Berlin, Germany (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel CRM campaigns
- Storytelling and creative messaging
- Optimizing campaigns based on performance data
- Collaborating with a team to drive strategic growth
ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on data-driven decision making and team collaboration.
📋 Key Responsibilities
✅ Conception, planning, and implementation of multi-channel CRM campaigns
✅ Development and optimization of marketing automation
✅ Creation of engaging and on-brand content for various channels
✅ Monitoring, analysis, and reporting of campaign performance
✅ Collaboration with cross-functional teams to drive strategic growth
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 5 years of experience in CRM marketing, with a proven track record of success
Required Skills:
- Proven expertise in multi-channel CRM campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and storytelling skills
- Fluency in German and English
- Proficiency in CRM software (e.g., Emarsys, Salesforce Marketing Cloud, Klaviyo)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the financial services industry
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Given the remote nature of the role, strong self-motivation and time management skills are essential.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and performance)
Benefits:
- Flexibility and remote work options
- Personal development opportunities
- Meaningful work in a growing industry
- Pleasant work environment with team lunches and free snacks
Working Hours: Full-time (40 hours/week), with flexible scheduling and the option to work from home
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Berlin area, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Companisto is a leading equity-based crowdfunding platform in Europe, connecting investors with innovative startups and growth companies.
Company Size: Small (11-50 employees) - Companisto offers a dynamic and collaborative work environment, with ample opportunities for growth and impact.
Founded: 2012 - Companisto has a proven track record of success, with over EUR 50m in total investments and more than 80,000 investors.
Company Description:
- Companisto is the investment platform for startups and growth companies
- Business angels and investors participate in groundbreaking innovations, promising companies, and ideas that write history through venture capital
- Companisto assumes responsibility for the founding culture in Germany and Europe
Company Specialties:
- Crowdinvesting
- Venture Capital
- Finance
- Investments
- Crowdfunding
- Startups
- Business Angel
- Private Equity
- Angel Investments
- Privat Placements
- Eigenkapital
Company Website: https://www.companisto.com/go/start
ASSUMPTION: Companisto's focus on innovation and growth makes it an attractive employer for driven and ambitious professionals.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to drive strategic growth within the marketing department.
Reporting Structure: The Senior E-Mail Marketing Manager reports directly to the Team Lead Marketing, Sophie Schultheiss.
Work Arrangement: Remote OK - Companisto offers flexible remote work options, with the possibility to work from home full-time or maintain a hybrid arrangement.
Growth Opportunities:
- Potential to expand the role's responsibilities based on performance and company growth
- Opportunities to collaborate with cross-functional teams and learn from other departments
- Access to professional development resources and training
ASSUMPTION: Given Companisto's focus on growth and innovation, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly - Companisto's office is located in Berlin, but the company offers flexible remote work arrangements.
Office Location(s): Köpenicker Straße 154a, Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving startup scene and a high quality of life
- The city offers a wide range of cultural attractions, nightlife, and recreational activities
- Berlin is well-connected by public transportation, making it easy to commute to the office or explore the city
Work Schedule: Full-time (40 hours/week), with flexible scheduling and the option to work from home
ASSUMPTION: Companisto's remote-friendly work environment caters to employees who value flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the HR department
- Interview with the Team Lead Marketing, Sophie Schultheiss
- Technical assessment or case study
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Creativity and storytelling skills
- Analytical skills and data-driven mindset
- Technical proficiency in CRM software and marketing automation tools
- Cultural fit and alignment with Companisto's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful CRM campaigns you've led or contributed to
- Demonstrate your understanding of Companisto's business model and target audience
ATS Keywords: CRM, Email Marketing, Multi-Channel Campaigns, Marketing Automation, Data Analysis, Storytelling, German, English
ASSUMPTION: Companisto's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- CRM software (e.g., Emarsys, Salesforce Marketing Cloud, Klaviyo)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on Companisto's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Responsibility
- Transparency
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
Self-Assessment Questions:
- How do you approach storytelling and creating engaging content for various channels?
- Can you describe a time when you optimized a CRM campaign based on performance data?
- How do you balance autonomy and collaboration in your work?
ASSUMPTION: Companisto values candidates who are innovative, collaborative, and data-driven, with a strong commitment to customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing remote work and maintaining strong communication with the team
- Keeping up with industry trends and best practices in CRM marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and optimization
- Companisto's focus on innovation and growth sets it apart from more established financial services companies
- This role offers significant responsibility and the opportunity to drive strategic growth within the marketing department
ASSUMPTION: This role is well-suited for experienced CRM marketing professionals looking to drive strategic growth in a dynamic and innovative environment.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to promote a new investment opportunity
- Optimizing an underperforming email campaign based on performance data and A/B testing
- Collaborating with the content team to create engaging and on-brand messaging for various channels
ASSUMPTION: These projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on Companisto's current priorities and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Companisto support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Companisto approach work-life balance and employee well-being?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful CRM campaigns you've led or contributed to
- Demonstrate your understanding of Companisto's business model and target audience
- Follow up with the hiring manager, Sophie Schultheiss, within one week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
