(Senior) E-Marketing Manager

📌 Core Information

🔹 Job Title: (Senior) E-Marketing Manager

🔹 Company: Kenvue

🔹 Location: Asia Pacific, China, Shanghai, Shanghai

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing e-commerce strategies and business plans to achieve sales targets and enhance customer engagement.
• Leading business growth initiatives and influencing co-creation based on shopper insights.
• Collaborating cross-functionally to drive sales and improve customer engagement.
• Analyzing business performance and optimizing strategies to maximize results.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Channel Strategy & Plan Development: Develop and implement e-commerce strategies and business plans to achieve sales targets and enhance customer engagement. Establish pricing strategy and promotion guidance. Deploy brand campaigns in channels and track their performance.

✅ Customer Insight & Selling: Conduct shopper and competitor activation studies. Create selling stories for business plans, customer JBPs, and trade events.

✅ Channel Activity & Investment: Own investment strategy in key financial cycles. Project TP setting plan for key initiatives. Monitor quarterly KPIs and optimize plans as needed.

✅ Channel Business Analysis & R&O: Analyze business performance and enable sales on a day-to-day basis. Attend internal channel meetings to identify risks and opportunities.

✅ 3YOP & Financial Cycle: Support 3YOP and key financial cycles. Set solid channel building blocks in key financial cycles.

✅ Internal Support & Process: Forecast control for MI and support marketing on NPD forecast inputs. Attend internal meetings and manage new MI and tailoring pack processes.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive business growth and improve customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree or above

Experience: 5 years and above work experience, preferably from a personal care brand

Required Skills:

• Excellent communication skills with cross-functional communication experience
• Passion for winning and quick response
• Project management and business analysis capabilities
• Strategic thinking
• Fluent in English

Preferred Skills:

• Experience with e-commerce platforms and tools
• Knowledge of the personal care industry

ASSUMPTION: Strong communication, analytical, and strategic skills are essential for success in this role, along with relevant industry experience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kenvue operates in the personal care product manufacturing industry, focusing on consumer health and beauty products.

Company Size: Kenvue is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Kenvue was founded in 2023, making it a relatively new company with a strong focus on innovation and digital transformation.

Company Description:

• Kenvue is the world’s largest pure-play consumer health company by revenue.
• Built on more than a century of heritage and propelled forward by science, Kenvue's iconic brands are recommended by healthcare professionals and trusted by consumers.
• The company's team members share a digital-first mindset, with an approach to innovation grounded in deep human insights.

Company Specialties:

• Consumer Health
• CPG
• Essential Health
• Skin Health & Beauty
• Self Care
• Digital
• Brand Marketing
• Supply Chain
• Retail Health

Company Website: kenvue.com

ASSUMPTION: Kenvue's focus on digital transformation and consumer-centric approach creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in e-marketing and business strategy.

Reporting Structure: The (Senior) E-Marketing Manager reports directly to the Strategic E-Commerce Marketing Manager and works cross-functionally with various teams, including sales, marketing, and operations.

Work Arrangement: This is an on-site position, requiring the candidate to work from Kenvue's Shanghai office. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Progression to a director or vice president role within the marketing department
• Expansion into other regions or business units within Kenvue
• Development of leadership and mentoring skills by managing and guiding junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.

🌍 Location & Work Environment

Office Type: Kenvue's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): CN027 Shanghai Gui Qing Rd, Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure.
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible work arrangements may be available, depending on the role and team requirements.

ASSUMPTION: Working in Shanghai provides a unique blend of cultural experiences and professional opportunities, with a fast-paced and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Analytical and data-driven decision-making
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your past achievements in e-marketing, business strategy, and data analysis.
• Research Kenvue's company culture and values to demonstrate your fit during the interview.

ATS Keywords: E-Marketing, Business Strategy, Channel Strategy, Pricing Strategy, Promotion Guidance, Shopper Insights, Selling Story, Project Management, Business Analysis, Strategic Thinking, Communication, Customer Engagement, E-Commerce, Channel Activity, Investment, KPI, Plan-Tracking-Optimization, 3YOP, Financial Cycle, Internal Support, Process

ASSUMPTION: Kenvue's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• E-commerce platforms (e.g., Tmall, JD, Pinduoduo)
• Data analysis tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Microsoft Office Suite, Slack, WeChat)

ASSUMPTION: Familiarity with relevant e-commerce platforms, data analysis tools, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Consumer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay updated with the latest e-commerce trends and consumer behavior in the personal care industry?
• Can you provide an example of a time when you had to adapt your strategy based on new data or insights?
• How do you approach collaborating with cross-functional teams to drive business growth and improve customer engagement?

ASSUMPTION: Kenvue values candidates who are consumer-centric, innovative, collaborative, accountable, and inclusive, with a data-driven and strategic approach to work.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Adapting to changes in the e-commerce landscape and consumer behavior
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing strategic planning with day-to-day business analysis and optimization

ASSUMPTION: Success in this role requires strong time management, adaptability, and effective communication skills to navigate potential challenges and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on e-commerce strategy and business plan development for the online channel.
• In the personal care industry, e-commerce has become increasingly important, making this role a critical driver of business growth and customer engagement.
• Career progression in this role could lead to broader marketing or general management positions within Kenvue or other consumer health companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on e-commerce strategy and business plan development for the online channel.

📝 Sample Projects

• Developing and implementing a comprehensive e-commerce strategy for a new product launch, including channel selection, pricing, promotion, and activation planning
• Conducting a shopper and competitor activation study to inform business plan development and improve customer engagement
• Optimizing channel activity and investment based on quarterly KPI performance and market trends

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the (Senior) E-Marketing Manager role, focusing on e-commerce strategy, business plan development, and performance optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the e-commerce marketing department?
• How does Kenvue support the professional development and growth of its employees?
• What are the key priorities and initiatives for the e-commerce marketing team in the next 12-24 months?
• How does Kenvue approach collaboration and information sharing between different departments and functions?
• What are the most challenging aspects of working in the e-commerce marketing department, and how do team members support each other to overcome these challenges?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past achievements in e-marketing, business strategy, and data analysis.
• Research Kenvue's company culture and values to demonstrate your fit during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.