📌 Core Information
🔹 Job Title: Senior eCommerce Content and Marketing Strategist
🔹 Company: Ciberspring International
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Aligning strategic direction with clients' B2B eCommerce marketing goals and objectives.
- Establishing strategic direction for eCommerce site enhancements and campaigns.
- Creating eCommerce content strategies and merchandising plans.
- Providing direction for graphic designers, copywriters, and front-end developers to support eCommerce initiatives.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B eCommerce marketing to drive successful outcomes for clients.
📋 Key Responsibilities
✅ Align strategic direction with clients' B2B eCommerce marketing goals and objectives.
✅ Establish strategic direction for eCommerce site enhancements and campaigns.
✅ Create eCommerce content strategies and merchandising plans.
✅ Provide direction for graphic designers, copywriters, and front-end developers to support eCommerce initiatives.
ASSUMPTION: The role involves collaborating with various teams and stakeholders to ensure eCommerce initiatives meet clients' objectives and align with their brand.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.
Experience: 5+ years of experience in eCommerce marketing and strategy.
Required Skills:
- Proven experience in B2B eCommerce marketing.
- Strong strategic planning and analytical skills.
- Excellent communication and presentation skills.
- Familiarity with digital marketing tools, content management systems, and project management tools (Workfront and Jira).
Preferred Skills:
- Certifications in digital marketing or eCommerce strategy.
- Experience with Adobe Marketing Cloud, Salesforce, or similar platforms.
ASSUMPTION: Candidates with a strong background in B2B eCommerce marketing and relevant experience are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a senior-level eCommerce marketing role with 5-10 years of experience and a remote work arrangement.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Flexible work schedule.
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate different time zones.
ASSUMPTION: The salary range and benefits are competitive for a senior-level role in the IT services industry and reflect the company's commitment to attracting and retaining top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Ciberspring International operates in the IT Services and IT Consulting industry, focusing on digital marketing, creative services, and platform development.
Company Size: Ciberspring has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ciberspring was founded in 2003 and has since grown to become a global technology services company supporting enterprise sales, digital marketing, and service platforms across various industries.
Company Description:
- Ciberspring guides clients through their digital transformation, focusing on platforms to content to build memorable customer experiences.
- The company bridges the gap between technology and marketing by collecting, analyzing, and leveraging complex customer data to engage customers through highly personalized and powerful digital content.
- Ciberspring is committed to fostering a culture of openness, thoughtfulness, diversity, and excellence.
Company Specialties:
- Digital Marketing
- Marketing Campaigns
- Creative Services
- App Development
- Analytics
- PEGA Services
- Adobe Marketing Cloud
- Lead Generation
- Cloud Services
- Agile Development
- Salesforce.com
- Tableau Services
- Oracle Marketing Cloud
- Systems Integration
- Heroku
- Pardot
- Salesforce Marketing Cloud
- Salesforce CPQ
- and Salesforce Community Cloud
Company Website: http://www.ciberspring.com
ASSUMPTION: Ciberspring's focus on digital marketing and customer experience positions it as a competitive player in the IT services industry, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in eCommerce marketing and strategy.
Reporting Structure: The Senior eCommerce Content and Marketing Strategist will likely report directly to the Director of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance while collaborating with teams across different time zones.
Growth Opportunities:
- Advancement to a Director or Vice President role within the marketing department.
- Expanding expertise in related areas, such as digital analytics or platform development.
- Transitioning to a client-facing role, such as a Client Success Manager or Account Director.
ASSUMPTION: With the right skills and experience, candidates can grow within the company, taking on more responsibilities and advancing their careers.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): N/A (Remote work arrangement)
Geographic Context:
- Candidates can work from anywhere with a stable internet connection and a suitable work environment.
- The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations.
- Candidates should be comfortable working independently and managing their time effectively in a remote setting.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and personal schedules.
ASSUMPTION: A remote work environment requires strong self-motivation, time management skills, and effective communication with team members and clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications in more detail.
- Case study or project presentation to demonstrate strategic thinking and problem-solving skills.
- Final interview with the company's leadership team to discuss career growth and company culture.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Communication and presentation skills.
- Experience with digital marketing tools and project management platforms.
- Cultural fit and alignment with Ciberspring's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in eCommerce marketing and strategy.
- Include specific examples of your achievements and the impact you've made in previous roles.
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills.
- Research Ciberspring's company culture and values to ensure a strong cultural fit.
ATS Keywords: B2B eCommerce marketing, strategic direction, eCommerce site enhancements, content strategies, merchandising plans, graphic design direction, copywriting direction, front-end development direction, digital marketing tools, content management systems, project management tools, Workfront, Jira
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.
🛠️ Tools & Technologies
- Digital marketing tools (e.g., Google Analytics, SEO tools, marketing automation platforms)
- Content management systems (e.g., WordPress, Adobe Experience Manager, Sitecore)
- Project management tools (Workfront, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and the company's standard tech stack.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Transparency
- Accountability
- Boldness
- Respect
- Optimism
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on client success
Self-Assessment Questions:
- How do you embody Ciberspring's values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it?
- How do you ensure that your work aligns with the overall goals and objectives of the organization?
ASSUMPTION: Candidates who demonstrate a strong alignment with Ciberspring's values and work style are more likely to succeed in the role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management.
- Adapting to the unique needs and preferences of each client, necessitating strong communication and active listening skills.
- Keeping up with the latest trends and best practices in eCommerce marketing, requiring continuous learning and professional development.
- Working effectively in a remote environment, demanding strong self-motivation and effective communication with team members and clients.
ASSUMPTION: Candidates who are aware of these potential challenges and have strategies to overcome them are better equipped to succeed in the role.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position focuses more on strategic direction and less on day-to-day tactical execution.
- In the IT Services and IT Consulting industry, this role is similar to an eCommerce Strategist or Marketing Strategist position, with a focus on B2B clients.
- Career-wise, this role can lead to advancement into a Director or Vice President role within the marketing department or transition into a client-facing role, such as a Client Success Manager or Account Director.
ASSUMPTION: Understanding the similarities and differences between this role and related positions can help candidates determine if this is the right fit for their career goals and skillset.
📝 Sample Projects
- Developing a comprehensive eCommerce marketing strategy for a B2B client, including site enhancements, content strategy, and merchandising plan.
- Conducting a competitive analysis and market research to inform eCommerce marketing strategies for multiple clients.
- Managing a team of graphic designers, copywriters, and front-end developers to execute eCommerce initiatives, ensuring brand consistency and client satisfaction.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, requiring strong problem-solving skills and the ability to work effectively with various teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how does that inform the strategic direction for eCommerce marketing initiatives?
- How does this role collaborate with other departments, such as creative services and platform development, to ensure successful eCommerce initiatives?
- What are the most challenging aspects of working with B2B clients, and how does this role address those challenges?
- How does Ciberspring support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure the success of eCommerce marketing strategies, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in eCommerce marketing and strategy.
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills.
- Research Ciberspring's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
