T

Senior Email Marketer

Texas Capital
Full-time
On-site
Dallas, Texas, United States
πŸ“§ Email Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Email Marketer

πŸ”Ή Company: Texas Capital

πŸ”Ή Location: Austin, TX (with remote flexibility)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing customer communications across email and digital channels
  • Collaborating with cross-functional teams to enhance personalization and improve email performance
  • Owning the full email lifecycle, from strategy to reporting, in a fast-paced, agile environment
  • Driving higher levels of personalization and improving email performance through data-driven insights and A/B testing

ASSUMPTION: This role requires a high level of experience and leadership skills to manage the email process end-to-end and drive performance improvements.

πŸ“‹ Key Responsibilities

βœ… Own the email process end-to-end: strategy, content construction, segmentation, testing, execution, and reporting

βœ… Partner with Marketing, LOB Enablement, and Technology teams to align initiatives and maintain executional consistency

βœ… Lead all aspects of customer communication across email, Cloud Pages, and subscription listsβ€”ensuring accuracy, quality, and compliance

βœ… Improve email performance in partnership with marketing and drive higher level of personalization to increase open / click through, etc.

βœ… Introduce more robust A/B Testing (e.g., subject lines, content, personalization, etc.)

βœ… Monitor and improve deliverability

βœ… Actively manage different business units and allow for relevant quality assurance

βœ… Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed

βœ… Optimize marketing workflows and data integrations to support scale and efficiency

βœ… Build dashboards and report on campaign performance to deliver insights for ongoing improvements to Marketing Managers

βœ… Stay current on SFMC updates and industry best practices

βœ… Lead in a fast-paced, agile environment

βœ… Perform additional ad hoc tasks as needed

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous improvement, and effective cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in business or a related field required

Experience: Minimum 5 years' experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio) and 2 years in a leadership role

Required Skills:

  • Proficient in AMPscript, HTML, CSS, and SQL for dynamic templates, segmentation, personalization, and campaign customization
  • Experience in audience segmentation, list management, dynamic content, and automation workflows
  • Proven experience executing data-driven campaigns and building journeys in Salesforce Marketing Cloud
  • Strong analytical skills; able to interpret campaign data and optimize performance
  • Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
  • Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
  • Excellent communication skills with the ability to build positive working relationships at all levels of the organization

Preferred Skills:

  • Experience with marketing automation and CRM systems
  • Knowledge of financial services industry

ASSUMPTION: Candidates with a strong background in email marketing, leadership experience, and proficiency in relevant tools will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Email Marketer role with 5-10 years of experience in Texas)

Benefits:

  • Health insurance coverage
  • Wellness program
  • Fertility and family building aids
  • Life and disability insurance
  • Retirement savings plans with a generous 401K match
  • Paid leave programs
  • Paid holidays
  • Paid time off (PTO)

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for similar roles in Texas, with consideration for the candidate's experience level and the company's size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking

Company Size: 1,001-5,000 employees

Founded: 1998

Company Description:

  • Texas Capital is a respected financial institution with a strong commitment to entrepreneurship and innovation
  • The company offers a wide range of financial services and products, tailored to enhance clients' portfolios
  • Texas Capital is known for its client-centric culture, which values collaboration, performance, and employee well-being

Company Specialties:

  • Commercial banking
  • Private wealth management
  • Investment banking

Company Website: texascapitalbank.com

ASSUMPTION: Texas Capital's size and industry experience provide a stable and supportive environment for employees, with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Senior-level role with leadership responsibilities

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various cross-functional teams

Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office and remote work

Growth Opportunities:

  • Potential to advance to a director or manager role within the marketing department
  • Opportunities to expand skills and knowledge in email marketing, data analysis, and leadership
  • Chance to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in email marketing and leadership.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Austin, TX (with remote flexibility)

Geographic Context:

  • Austin is a vibrant, growing city with a strong tech industry and a high quality of life
  • The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
  • Austin's central location in Texas provides easy access to other major cities and attractions

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: Austin's dynamic and growing environment provides an exciting and engaging work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the Head of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Email marketing expertise and experience
  • Leadership skills and ability to manage cross-functional teams
  • Data analysis and interpretation skills
  • Communication and collaboration skills

Application Tips:

  • Highlight relevant experience with Salesforce Marketing Cloud and email marketing campaigns
  • Demonstrate strong analytical and leadership skills in your resume and cover letter
  • Prepare examples of successful email marketing campaigns and data-driven insights

ATS Keywords: Salesforce Marketing Cloud, email marketing, A/B testing, data analysis, campaign management, leadership, cross-functional teams

ASSUMPTION: Texas Capital's hiring process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio)
  • AMPscript, HTML, CSS, and SQL
  • Marketing automation and CRM systems (e.g., Salesforce, Marketo)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric
  • Collaborative
  • Performance-driven
  • Innovative
  • Respectful

Work Style:

  • Data-driven and analytical
  • Fast-paced and agile
  • Collaborative and cross-functional
  • Results-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you able to work collaboratively with cross-functional teams to achieve common goals?
  • Do you have a proven track record of driving results and continuous improvement?

ASSUMPTION: Candidates who align with Texas Capital's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple business units and ensuring quality assurance across all email communications
  • Balancing strategic planning with day-to-day execution and troubleshooting
  • Keeping up with industry best practices and SFMC updates in a fast-paced environment
  • Working with remote team members and managing virtual collaboration

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Email Marketing Manager or Email Marketing Manager role in other organizations
  • However, Texas Capital's size and industry experience may offer more opportunities for growth and development
  • This role may have more responsibility for cross-functional collaboration and leadership compared to similar roles in smaller organizations

ASSUMPTION: Candidates should consider Texas Capital's unique culture and opportunities when comparing this role to similar positions in other organizations.

πŸ“ Sample Projects

  • Developing and executing a comprehensive email marketing strategy for a new product launch
  • Implementing A/B testing to improve open rates and click-through rates for a targeted email campaign
  • Optimizing email workflows and data integrations to support scale and efficiency

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the company?
  • What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
  • How does Texas Capital support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does this role fit into that?
  • How does Texas Capital measure the success of its email marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant experience with Salesforce Marketing Cloud and email marketing campaigns
  • Write a cover letter demonstrating your strong analytical and leadership skills
  • Prepare examples of successful email marketing campaigns and data-driven insights to showcase during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.