📌 Core Information
🔹 Job Title: Senior Email Marketer
🔹 Company: Texas Capital
🔹 Location: Austin, TX (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing customer communications across email and digital channels
- Collaborating with cross-functional teams to enhance personalization and improve email performance
- Owning the full email lifecycle, from strategy to reporting, in a fast-paced, agile environment
- Driving higher levels of personalization and improving email performance through data-driven insights and A/B testing
ASSUMPTION: This role requires a high level of experience and leadership skills to manage the email process end-to-end and drive performance improvements.
📋 Key Responsibilities
✅ Own the email process end-to-end: strategy, content construction, segmentation, testing, execution, and reporting
✅ Partner with Marketing, LOB Enablement, and Technology teams to align initiatives and maintain executional consistency
✅ Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance
✅ Improve email performance in partnership with marketing and drive higher level of personalization to increase open / click through, etc.
✅ Introduce more robust A/B Testing (e.g., subject lines, content, personalization, etc.)
✅ Monitor and improve deliverability
✅ Actively manage different business units and allow for relevant quality assurance
✅ Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
✅ Optimize marketing workflows and data integrations to support scale and efficiency
✅ Build dashboards and report on campaign performance to deliver insights for ongoing improvements to Marketing Managers
✅ Stay current on SFMC updates and industry best practices
✅ Lead in a fast-paced, agile environment
✅ Perform additional ad hoc tasks as needed
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous improvement, and effective cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in business or a related field required
Experience: Minimum 5 years' experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio) and 2 years in a leadership role
Required Skills:
- Proficient in AMPscript, HTML, CSS, and SQL for dynamic templates, segmentation, personalization, and campaign customization
- Experience in audience segmentation, list management, dynamic content, and automation workflows
- Proven experience executing data-driven campaigns and building journeys in Salesforce Marketing Cloud
- Strong analytical skills; able to interpret campaign data and optimize performance
- Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
- Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
- Excellent communication skills with the ability to build positive working relationships at all levels of the organization
Preferred Skills:
- Experience with marketing automation and CRM systems
- Knowledge of financial services industry
ASSUMPTION: Candidates with a strong background in email marketing, leadership experience, and proficiency in relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Email Marketer role with 5-10 years of experience in Texas)
Benefits:
- Health insurance coverage
- Wellness program
- Fertility and family building aids
- Life and disability insurance
- Retirement savings plans with a generous 401K match
- Paid leave programs
- Paid holidays
- Paid time off (PTO)
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for similar roles in Texas, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Texas Capital is a respected financial institution with a strong commitment to entrepreneurship and innovation
- The company offers a wide range of financial services and products, tailored to enhance clients' portfolios
- Texas Capital is known for its client-centric culture, which values collaboration, performance, and employee well-being
Company Specialties:
- Commercial banking
- Private wealth management
- Investment banking
Company Website: texascapitalbank.com
ASSUMPTION: Texas Capital's size and industry experience provide a stable and supportive environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level role with leadership responsibilities
Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various cross-functional teams
Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office and remote work
Growth Opportunities:
- Potential to advance to a director or manager role within the marketing department
- Opportunities to expand skills and knowledge in email marketing, data analysis, and leadership
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in email marketing and leadership.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Austin, TX (with remote flexibility)
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Austin's central location in Texas provides easy access to other major cities and attractions
Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed
ASSUMPTION: Austin's dynamic and growing environment provides an exciting and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Email marketing expertise and experience
- Leadership skills and ability to manage cross-functional teams
- Data analysis and interpretation skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with Salesforce Marketing Cloud and email marketing campaigns
- Demonstrate strong analytical and leadership skills in your resume and cover letter
- Prepare examples of successful email marketing campaigns and data-driven insights
ATS Keywords: Salesforce Marketing Cloud, email marketing, A/B testing, data analysis, campaign management, leadership, cross-functional teams
ASSUMPTION: Texas Capital's hiring process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio)
- AMPscript, HTML, CSS, and SQL
- Marketing automation and CRM systems (e.g., Salesforce, Marketo)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Performance-driven
- Innovative
- Respectful
Work Style:
- Data-driven and analytical
- Fast-paced and agile
- Collaborative and cross-functional
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you able to work collaboratively with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Candidates who align with Texas Capital's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple business units and ensuring quality assurance across all email communications
- Balancing strategic planning with day-to-day execution and troubleshooting
- Keeping up with industry best practices and SFMC updates in a fast-paced environment
- Working with remote team members and managing virtual collaboration
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Manager or Email Marketing Manager role in other organizations
- However, Texas Capital's size and industry experience may offer more opportunities for growth and development
- This role may have more responsibility for cross-functional collaboration and leadership compared to similar roles in smaller organizations
ASSUMPTION: Candidates should consider Texas Capital's unique culture and opportunities when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch
- Implementing A/B testing to improve open rates and click-through rates for a targeted email campaign
- Optimizing email workflows and data integrations to support scale and efficiency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does Texas Capital support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does Texas Capital measure the success of its email marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience with Salesforce Marketing Cloud and email marketing campaigns
- Write a cover letter demonstrating your strong analytical and leadership skills
- Prepare examples of successful email marketing campaigns and data-driven insights to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
