Senior Email Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Email Marketing Analyst

🔹 Company: Sojern

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Remote

🔹 Category: 📊 Marketing Analyst, 📧 Email Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid/Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving campaign efficiency and data integrity
• Focusing on email strategy optimization and performance
• Collaborating with various teams including product, engineering, and commercial
• Providing actionable insights to enhance booking and reduce cancellations

ASSUMPTION: This position demands a strategic thinker with a strong analytical background in marketing data, necessary to integrate and enhance email marketing strategies within diverse teams.

📋 Key Responsibilities

✅ Act as a go-to expert for email marketing across teams

✅ Implement multi-ID matching strategies to resolve data discrepancies

✅ Analyze attribution windows to understand email impact on bookings

✅ Track performance metrics like open and conversion rates

✅ Build dashboards for reporting and performance tracking

✅ Ensure data validation accuracy and flag inconsistencies

✅ Recommend strategy optimizations based on test results

✅ Troubleshoot campaign issues, focusing on list hygiene and design

ASSUMPTION: The responsibilities highlight a focus on both strategic insights and technical execution, suggesting the need for a candidate who can bridge marketing strategies with data analytics.

🎯 Required Qualifications

Education: Bachelor's degree preferred in Business, Data Analytics, or related fields; an MBA is a plus.

Experience: 2-4 years in data or business analytics or email marketing roles, with at least 1 year in digital advertising.

Required Skills:

• Proficiency in email platforms and SQL for data querying
• Experience with Tableau for dashboard creation
• Strong analytical skills with a focus on strategic marketing development

Preferred Skills:

• Familiarity with privacy regulations and data compliance
• Experience with A/B testing and campaign analysis

ASSUMPTION: The role requires a combination of technical proficiency and strategic insight, emphasizing the need for a candidate comfortable with data platforms and analytic tools.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation packages are mentioned.

Benefits:

• Competitive compensation and stock options
• Flexible work arrangements and paid time for community service
• Comprehensive healthcare and wellness resources

Working Hours: 40 hours per week with potential flexibility for different time zones

ASSUMPTION: Compensation and benefits are designed to attract top talent by offering flexibility and robust wellness support, tailored to a hybrid/remote working model.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, focused on travel marketing and digital solutions

Company Size: 201-500 employees, indicating a medium-sized company with a more personalized work environment.

Founded: 2007, offering years of expertise in the travel marketing industry.

Company Description:

• Delivers marketing solutions for the entire travel journey
• Utilizes machine learning and data science
• Focuses on building direct customer relationships

Company Specialties:

• Online Advertising
• Travel Marketing
• Dynamic Ads and Programmatic Media

Company Website: https://sojern.cc/3QRzUfX

ASSUMPTION: The company appears innovative and deeply integrated with travel marketing, offering lessons in strategic customer engagement.

📊 Role Analysis

Career Level: Mid-level position with opportunities to advance in strategy and data roles.

Reporting Structure: Likely collaborates closely with marketing and product teams for strategic execution.

Work Arrangement: Flexible hybrid or remote options with expectation of collaborative teamwork.

Growth Opportunities:

• Leadership and development programs
• Mentorship and career development incentives
• Exposure to advanced data analytics and marketing technologies

ASSUMPTION: The role is positioned as both strategic and operational, providing candidates with avenues for professional growth.

🌍 Location & Work Environment

Office Type: Remote-friendly with option for hybrid in London or Dublin

Office Location(s): London, Dublin, Omaha, San Francisco

Geographic Context:

• Flexibility to work across various locations with remote setup
• Cultural diversity with global team dynamics
• Potential for international collaboration

Work Schedule: Flexible and accommodating various time zones for global collaboration

ASSUMPTION: The remote and hybrid options provide work-life balance and access to a broad international work environment.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Preliminary screening by HR or recruitment team
• Technical interview assessing skills and strategic thinking

Key Assessment Areas:

• Technical proficiency with email platforms and SQL
• Ability to analyze and optimize email marketing campaigns
• Collaboration and problem-solving skills

Application Tips:

• Highlight experience with data analytics and marketing strategy
• Emphasize flexibility and adaptability for remote work
• Showcase any relevant certifications and educational background

ATS Keywords: Email Marketing, Data Analysis, SQL, Tableau, A/B Testing

ASSUMPTION: The interview process is straightforward yet rigorous, focusing on both technical proficiency and strategic capabilities.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Tableau
• SQL databases

ASSUMPTION: The role heavily relies on advanced data tools and platforms, indicating a technological edge in strategic marketing.

👔 Cultural Fit Considerations

Company Values:

• Win as a Team
• Embrace Inclusion
• Be Genuine and Center Around the Customer

Work Style:

• Collaborative and team-oriented
• Flexibility in approach and adaptability
• Driven by data and strategic objectives

Self-Assessment Questions:

• Am I flexible and capable of working in a remote/hybrid environment?
• Do I have a strong foundation in data analytics and email marketing?
• Am I passionate about innovative travel marketing solutions?

ASSUMPTION: The role favors candidates who excel in a dynamic, diverse, and inclusive environment, promoting teamwork and strategic growth.

⚠️ Potential Challenges

• Navigating different time zones and global teams
• Adapting quickly to new email marketing technologies
• Balancing strategic insights with technical responsibilities
• Ensuring data privacy compliance in an ever-evolving landscape

ASSUMPTION: Challenges reflect the fast-paced and global nature of the role, requiring agility and attention to detail.

📈 Similar Roles Comparison

• Roles at similar sized digital marketing firms
• Email marketing positions with strategic analytics focus
• Jobs within tech-focused travel companies

ASSUMPTION: The role compares favorably with strategic and analytical positions in the email marketing and travel sectors.

📝 Sample Projects

• Development of a new email engagement strategy
• Implementation of a data-driven attribution model
• Optimization of current email campaigns through A/B testing

ASSUMPTION: Projects likely demand strong coordination across teams involving data science, marketing strategy, and customer engagement.

❓ Key Questions to Ask During Interview

• How does Sojern integrate email marketing with broader campaigns?
• What tools and technologies are currently being integrated into workflows?
• What growth opportunities exist within the company?
• How does Sojern handle global time zone differences among teams?
• How are KPIs measured and adjusted over time?

ASSUMPTION: Candidate questions should probe into company strategy, technological integration, and the overall company vision in digital marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare examples of successful email marketing campaigns you’ve led
• Highlight experience with data tools like SQL and Tableau
• Showcase problem-solving and analytical skills
• Expect to discuss strategic and technical solutions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.