Senior Email Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Email Marketing Specialist

🔹 Company: OFX

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, developing, and implementing omnichannel campaigns using Salesforce Marketing Cloud
• Driving engagement and loyalty for B2B clients across the entire client lifecycle
• Collaborating with global teams to deliver consistent and efficient go-to-market communications
• Optimizing email and SMS campaigns for high engagement and conversions
• Working with various stakeholders to ensure campaigns align with brand guidelines and legal requirements

ASSUMPTION: This role requires a high level of technical expertise in email marketing and Salesforce Marketing Cloud, as well as strong creative and communication skills. The ideal candidate will have experience working in a global team and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Building and maintaining OFX's suite of email and SMS message templates and content modules in Salesforce Marketing Cloud

✅ Designing emails with a user-centric approach, optimizing layout, content hierarchy, and interaction to drive engagement and conversions

✅ Planning, building, and executing 1:1 transactional communications (email and SMS messages) in Salesforce Marketing Cloud to support product experience journeys and other operations use-cases for existing OFX consumer and business customers globally

✅ Planning, building, and executing 1:1 marketing campaigns (email and SMS messages) in Salesforce Marketing Cloud that engage existing OFX consumer and business customers globally, ensuring the right customer receives the right message at the right time

✅ Translating briefs from other marketing and OFX stakeholders into communications requirements and designs

✅ Leveraging internal and external events/triggers to tactically engage relevant customers and stimulate incremental revenue to OFX

✅ Driving campaign engagement quality and deliver real business outcomes, creating reports, campaign insights and recommended developments/optimisations

✅ Building relationships with key colleagues in Marketing, Product, Commercial, Legal, Compliance, and external partners to enable email marketing execution on time, on brand, and support long-term CRM data and customer engagement strategy

✅ Keeping abreast of new email and direct marketing best practices and new capabilities to ensure OFX is taking advantage of opportunities to improve the CRM program

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work independently and collaboratively with various teams.

🎯 Required Qualifications

Education: Tertiary-level degree qualified in Marketing, Communications, or Business

Experience: 5+ years hands-on experience creating and managing email content, building automated marketing journeys and building targeted audiences in Salesforce Marketing Cloud (Email Studio, Journey Builder)

Required Skills:

• Proven expertise in designing and developing email campaigns using Salesforce Marketing Cloud
• Strong understanding of email rendering constraints and proven ability to develop emails that display consistently across various email clients and devices, adhering to accessibility guidelines
• Solid understanding of email deliverability best practices, including sender authentication (SPF, DKIM, DMARC), list management, and content optimization to ensure high inbox placement rates
• Highly organized, with strong attention to detail, clarity, and accuracy
• Good time management and multitasking skills
• Exceptional written communication skills
• A strong desire to execute, drive impact, and demonstrate urgency
• Customer-focused with the ability to take initiative and work autonomously
• A self-starter who is data-driven, has a proactive and creative approach to problem-solving
• Interest in financial services; keeping abreast of global market trends

Preferred Skills:

• Certified Salesforce Marketing Cloud Email Specialist
• Experience working with HTML, CSS, and AMPscript to build and edit email content

ASSUMPTION: The ideal candidate will have a strong background in email marketing and Salesforce Marketing Cloud, with a proven track record of driving engagement and conversions through effective campaign design and execution.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 140,000 per annum (pro-rated for the 6-month contract)

Benefits:

• Parental Leave
• Birthday Leave
• Learning and Career Development Opportunities
• Volunteer Day
• Matched Giving
• Recognition Programs
• Flexible Work Environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Email Marketing Specialist role in Sydney, Australia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: OFX has 501-1,000 employees globally, with a presence in multiple countries. This size allows for a collaborative and inclusive work environment, with opportunities for growth and development.

Founded: OFX was founded in 1998 and has since grown into a global provider of online international payment and money management services.

Company Description:

• OFX is a global provider of online international payment and money management services
• The company offers a fast, reliable, and secure way to transfer money globally at a great rate
• OFX believes in providing real help from real people, combining an easy-to-use digital platform with 24/7 customer support from their Currency Experts

Company Specialties:

• Money transfers
• Foreign exchange
• Technology
• Finance
• Currency exchange
• Multi-currency wallet
• International payments
• Currency risk management

Company Website: OFX Website

ASSUMPTION: OFX is a well-established company with a strong global presence and a commitment to providing excellent customer service.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Marketing and works collaboratively with various teams, including Product, Commercial, Legal, and Compliance

Work Arrangement: This is a 6-month contract position with a hybrid work arrangement, combining on-site work at the Sydney office with remote work options

Growth Opportunities:

• Potential full-time employment after the contract period, depending on performance and business needs
• Opportunities to work on diverse projects and campaigns, driving engagement and conversions for B2B clients globally
• Access to learning and development opportunities, including leadership training, secondments, and internal mobility

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and campaigns, driving engagement and conversions for B2B clients globally. The hybrid work arrangement provides flexibility and work-life balance, while the 6-month contract allows for a clear career path and potential full-time employment after the contract period.

🌍 Location & Work Environment

Office Type: OFX's Sydney office is a modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Level 19/60 Margaret St, Sydney, NSW 2000, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong economy and a thriving financial services industry
• The city offers a high standard of living, with excellent education, healthcare, and entertainment options
• Sydney's central business district is home to numerous multinational corporations and financial institutions

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, combining on-site work at the Sydney office with remote work options

ASSUMPTION: OFX's Sydney office provides a modern, collaborative work environment with a strong focus on employee well-being and comfort. The hybrid work arrangement offers flexibility and work-life balance, while the central location of the office provides easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and case study presentation
• Final interview with the hiring manager and relevant stakeholders

Key Assessment Areas:

• Technical expertise in email marketing and Salesforce Marketing Cloud
• Creative and strategic thinking
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with OFX's values

Application Tips:

• Highlight your relevant experience and achievements in email marketing and Salesforce Marketing Cloud
• Tailor your resume and cover letter to emphasize your fit for the role and OFX's company culture
• Prepare a case study or portfolio demonstrating your ability to design and execute effective email marketing campaigns
• Research OFX's company culture and values to demonstrate your alignment with the organization

ATS Keywords: Email Marketing, Salesforce Marketing Cloud, Campaign Design, Campaign Execution, Email Best Practices, Customer Engagement, A/B Testing, HTML, CSS, AMPscript

ASSUMPTION: OFX's interview process is designed to assess the candidate's technical expertise, strategic thinking, and cultural fit. The company values real help from real people, so candidates should be prepared to demonstrate their ability to work collaboratively and provide excellent customer service.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Email Studio, Journey Builder)
• HTML, CSS, AMPscript
• Email rendering tools (e.g., Litmus, Email on Acid)
• Email marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with the listed tools and technologies, with a strong focus on Salesforce Marketing Cloud and email marketing best practices.

👔 Cultural Fit Considerations

Company Values:

• Always keep learning
• Make a difference
• Reward and recognition
• Showing our social side
• Benefits that mean something
• A great work environment

Work Style:

• Collaborative and inclusive
• Data-driven and customer-focused
• Proactive and creative problem-solving
• Flexible and adaptable

Self-Assessment Questions:

• How do you stay up-to-date with the latest email marketing trends and best practices?
• Can you provide an example of a time when you had to adapt your work style to fit a new team or project?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: OFX values a collaborative and inclusive work environment, with a strong focus on learning, growth, and employee well-being. Candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and multiple stakeholders
• Managing a high volume of email campaigns and ensuring consistent branding and messaging across all communications
• Keeping up-to-date with the latest email marketing trends and best practices, as well as changes in Salesforce Marketing Cloud
• Collaborating effectively with global teams across different time zones

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously. They will also have a strong understanding of email marketing best practices and be able to adapt to changes in the industry and the platform.

📈 Similar Roles Comparison

• This role focuses more on B2B email marketing and customer engagement, whereas similar roles in other organizations may be more focused on B2C or consumer email marketing
• OFX's global presence and hybrid work arrangement provide unique opportunities for career growth and development
• OFX's commitment to learning and development, as well as its flexible work environment, sets it apart from other organizations in the industry

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and campaigns, driving engagement and conversions for B2B clients globally. The hybrid work arrangement provides flexibility and work-life balance, while the global presence of the company offers opportunities for career growth and development.

📝 Sample Projects

• Designing and executing a targeted email campaign to promote a new product or service offering to OFX's existing B2B client base
• Optimizing the customer onboarding journey through automated email communications, improving engagement and reducing churn
• Collaborating with the product team to develop and implement email campaigns that drive user adoption and engagement with new features and updates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Senior Email Marketing Specialist at OFX. The ideal candidate will have experience working on similar projects and be able to drive engagement and conversions through effective campaign design and execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does OFX support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful email marketing campaign that OFX has executed, and what made it effective?
• How does OFX measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the email marketing team at OFX, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the OFX registration link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and OFX's company culture
• Prepare a case study or portfolio demonstrating your ability to design and execute effective email marketing campaigns, showcasing your understanding of email best practices and customer engagement strategies
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.