📌 Core Information
🔹 Job Title: Senior Email Marketing Specialist
🔹 Company: Walz Tetrick Advertising
🔹 Location: Mission, Kansas
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (In-office: Mon, Wed, Thu)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel email marketing strategies
- Creating engaging email content and subject lines
- Segmenting audiences and building automation workflows
- Analyzing performance metrics and driving campaign improvements
- Collaborating with clients and internal teams
- Mentoring junior team members
ASSUMPTION: This role requires a strong balance of strategic, creative, and analytical skills. The ideal candidate will have a proven track record in email marketing, preferably within an advertising agency setting.
📋 Key Responsibilities
✅ Lead the development of full-funnel email marketing strategies that align with client goals
✅ Write, design, and build compelling email content that boosts open rates, CTR, and conversions
✅ Segment audiences using behavioral data and demographics to create personalized experiences
✅ Set up and execute A/B tests across subject lines, content, and send times
✅ Build automation workflows to nurture leads and drive customer retention
✅ Monitor email deliverability, maintain sender reputation, and ensure compliance
✅ Track and analyze performance metrics then turn those insights into action
✅ Collaborate with clients and internal teams, presenting results and opportunities for growth
✅ Mentor junior team members and contribute to a culture of curiosity and continual improvement
ASSUMPTION: The role involves a mix of independent work and collaboration, requiring strong self-motivation and teamwork skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of hands-on email marketing experience, with a preference for candidates with an advertising agency background
Required Skills:
- Expert-level skills in email marketing platforms (DotDigital, MailChimp, Constant Contact, HubSpot, etc.)
- Sharp writing and editing expertise for email content and subject lines
- Strong understanding of best practices in segmentation, automation, and deliverability
- Analytical mindset with a love for pulling insights from performance data
- Confidence working directly with clients and cross-functional teams
- Natural leadership ability and a desire to help others grow
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with HTML and CSS
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates should have a solid foundation in email marketing principles and be eager to learn and adapt to new tools and strategies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Email Marketing Specialist in Kansas City, the estimated salary range is $70,000 - $90,000 per year. This estimate takes into account the company's size and the experience level required for the role.
Benefits:
- 401(k) with Employer Match
- Long-term Disability
- Dental Insurance
- Health Insurance (90% of employee's premium covered)
- Generous Paid Time Off
- Volunteer Days
Working Hours: Full-time, with in-office days on Monday, Wednesday, and Thursday, and optional work-from-anywhere days on Tuesday and Friday.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and competitive for a company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Walz Tetrick Advertising is a full-service marketing, creative, and media agency specializing in advertising services. They work with clients across various industries, including casino and gaming, restaurant and franchise, healthcare, higher education, and more.
Company Size: With 51-200 employees, Walz Tetrick offers a mid-sized company environment that combines the resources of a larger agency with the personal touch of a smaller team.
Founded: Established in 1967, Walz Tetrick has a rich history and extensive experience in the advertising industry.
Company Description:
- Walz Tetrick approaches every opportunity with the same zeal they had when they were just getting started.
- They harness tools and information to illuminate their way and deliver bottom-line results for clients.
- Their unique office culture values employees and creates a positive, supportive work environment.
Company Specialties:
- Marketing
- Advertising
- Media placement
- Digital marketing
- Social media
- Search engine optimization
- Paid search
- Research
- Creative
- Outdoor
- Strategic planning
- Video production
- Casino and gaming
- Restaurant and franchise
- Healthcare
- Higher education
- Sports and entertainment
- B2B
- Grocery
- And senior living
Company Website: www.wtads.com
ASSUMPTION: Walz Tetrick's extensive industry experience and diverse client base make it an attractive option for candidates seeking a well-established yet innovative advertising agency.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead email marketing strategies and mentor junior team members.
Reporting Structure: The Senior Email Marketing Specialist will report directly to the agency's leadership team and collaborate with various internal departments, including creative, media, and account management.
Work Arrangement: This role follows a hybrid work arrangement, with in-office days on Monday, Wednesday, and Thursday, and optional work-from-anywhere days on Tuesday and Friday.
Growth Opportunities:
- Mentoring junior team members and contributing to their professional development
- Expanding skills and knowledge through hands-on experience with various email marketing platforms and tools
- Potential career advancement opportunities within the agency, as Walz Tetrick values internal promotions
ASSUMPTION: This role offers a mix of leadership, strategic, and hands-on responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Walz Tetrick's office is a creative and collaborative workspace that fosters innovation and teamwork.
Office Location(s): 5201 Johnson Dr, Suite 500, Mission, Kansas 66205, US
Geographic Context:
- Mission, Kansas, is a suburb of Kansas City, offering a mix of urban and suburban living.
- The area is known for its strong sense of community and family-friendly neighborhoods.
- Kansas City is a vibrant city with a rich cultural scene, offering numerous attractions, restaurants, and entertainment options.
Work Schedule: Full-time, with a hybrid work arrangement (in-office: Mon, Wed, Thu; work-from-anywhere: Tue, Fri)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Portfolio or case study presentation (if applicable)
- Final interview with the agency's leadership team
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Writing and editing skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Leadership and mentoring abilities
Application Tips:
- Highlight your email marketing experience and achievements in your resume and cover letter.
- Tailor your application to demonstrate your understanding of Walz Tetrick's unique office culture and approach to client work.
- Prepare examples of your email marketing campaigns, including strategy, execution, and results, to showcase during the interview process.
ATS Keywords: Email Marketing, Strategy Development, Content Creation, Audience Segmentation, A/B Testing, Automation Workflows, Performance Analysis, Client Collaboration, Mentoring, Leadership, Data Analysis, Compliance, Deliverability, Writing, Editing, Creativity
ASSUMPTION: The interview process at Walz Tetrick is designed to assess both the technical skills and cultural fit of candidates, ensuring they align with the agency's values and work environment.
🛠️ Tools & Technologies
- DotDigital, MailChimp, Constant Contact, or HubSpot
- HTML and CSS (for email design and coding)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data querying languages (e.g., SQL)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.
👔 Cultural Fit Considerations
Company Values:
- Outsmart, not outspend, the competition
- Uncover illuminating insights and develop customized, game-changing campaigns
- Deliver bottom-line results and a roadmap for future success
- Lead clients so they can lead their competition and industries
Work Style:
- Fast-paced and innovative
- Collaborative and team-oriented
- Data-driven and strategic
- Committed to outworking, outwitting, and outperforming the competition
Self-Assessment Questions:
- Do you have a proven track record of driving results through email marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on uncovering insights and developing data-driven strategies?
- Are you eager to mentor and develop junior team members?
ASSUMPTION: Walz Tetrick values candidates who align with their company values and work style, as they believe this fosters a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest email marketing trends and best practices, necessitating continuous learning and adaptation
- Collaborating with diverse internal teams and clients, demanding strong communication and interpersonal skills
- Working within the constraints of email marketing regulations and compliance requirements
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong skills, experience, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior-level email marketing roles, this position offers a mix of strategic, creative, and analytical responsibilities, providing a well-rounded experience.
- Walz Tetrick's industry focus and client base may differ from other agencies, offering unique opportunities and challenges.
- Career progression in this role could lead to leadership or management positions within the agency or related industries.
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsed customers for an e-commerce client
- Creating and implementing an automated welcome series for a B2B software company, driving user onboarding and adoption
- Analyzing email performance data to identify trends and optimize campaigns for a healthcare organization, improving patient engagement and satisfaction
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, showcasing the impact a skilled email marketing specialist can have on client campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the email marketing department?
- How does Walz Tetrick approach collaboration and information sharing between departments and clients?
- What are the most challenging aspects of working at Walz Tetrick, and how do you overcome them?
- How does the agency support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the work environment, team dynamics, and performance expectations for this role at Walz Tetrick.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and achievements, emphasizing your strategic, creative, and analytical skills.
- Prepare examples of your email marketing campaigns, including strategy, execution, and results, to showcase during the interview process.
- Follow up with the HR team one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
