📌 Core Information
🔹 Job Title: Senior Engagement Marketing Manager
🔹 Company: Vida Health
🔹 Location: United States
🔹 Job Type: Full Time- Exempt
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Acting as an advocate for members to ensure a seamless and satisfying experience across all touchpoints.
- Developing and implementing strategies to improve member engagement and retention.
- Writing clean, compelling, member-centric copy.
- Optimizing the member journey across all member marketing touchpoints.
- Collaborating cross-functionally with various teams to enhance the continuity and effectiveness of the member experience.
ASSUMPTION: This role requires a strong focus on member-centric communication and cross-functional collaboration to drive engagement and retention.
📋 Key Responsibilities
✅ Act as an advocate for our members, striving to achieve a seamless and satisfying experience across all out-of and in-app touchpoints.
✅ Develop and implement strategies to improve member engagement and retention.
✅ Write clean, compelling, member-centric copy.
✅ Optimize the member journey, including onboarding, personalized guidance and troubleshooting, across all member marketing touchpoints.
✅ Gather, analyze and report on member and client feedback on communications content and cadence to drive continuous improvement.
✅ Collaborate cross-functionally with product, engineering and clinical teams to enhance the continuity and effectiveness of the member experience.
✅ Monitor key performance indicators (KPIs) related to engagement revenue goals and implement data-driven improvements.
✅ Stay informed about member engagement best practices.
ASSUMPTION: This role requires a data-driven mindset, strategic thinking, and the ability to develop compelling member communications.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in engagement marketing to B2B2C consumers, ideally in a digital health capacity.
Required Skills:
- Extensive experience building, iterating and optimizing multi-channel communications strategy and copy.
- Passion for driving a positive experience for members.
- Excellent communication, problem-solving and interpersonal skills.
- Ability to analyze data and translate insights into action.
- Experience working in a fast-paced, cross-functional environment.
- Proficiency with CRM tools and data analytics platforms.
- Experience with Braze canvas development, execution and analysis.
Preferred Skills:
- Experience working with self-insured clients, PBMs and health plans.
ASSUMPTION: Candidates with experience in digital health and a strong understanding of member engagement strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $129,000 a year
Benefits:
- Equal Employment Opportunity and Affirmative Action employer
- Diversity is celebrated and supported
- Reasonable accommodations for qualified individuals with disabilities and disabled veterans
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior-level engagement marketing role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Vida Health operates in the wellness and fitness services industry, focusing on chronic condition management and digital health.
Company Size: Vida Health has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Vida Health was founded in 2014 and has since grown to serve Fortune 1000 companies, major national payers, and large providers.
Company Description:
- Vida Health helps people get better by providing personalized, on-demand health coaching and programs through a network of experienced healthcare providers.
- The company focuses on chronic conditions such as diabetes, obesity, depression, and hypertension, which account for 80% of healthcare spending in the US.
- Vida Health combines advanced technology with top-notch healthcare providers to break down barriers to care and improve overall health.
Company Specialties:
- Mobile Healthcare
- Consumer and Enterprise Services
- Chronic Condition Management
- Digital Healthcare
- Behavioral and Emotional Health
- Health Coaching and Therapy
- Digital Therapeutics
- Mental Health
- Diabetes Management
- Whole Health
- Wellness
- Healthtech
- Telehealth
Company Website: https://www.vida.com/
ASSUMPTION: Vida Health's focus on chronic condition management and digital health makes it an innovative and impactful company to work for in the wellness industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in engagement marketing.
Reporting Structure: The Senior Engagement Marketing Manager will report directly to the Head of Member Engagement and collaborate with various teams, including product, engineering, and clinical teams.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to grow within the member engagement team or explore other opportunities within Vida Health as the company expands.
- Chance to develop and implement strategies that directly impact member engagement and retention, driving the company's success.
- Opportunity to work with a diverse range of teams and stakeholders, fostering cross-functional learning and growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote solely
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of work environments, from urban to rural, depending on the specific location chosen.
- Vida Health's remote work arrangement allows for flexibility in choosing a suitable work environment.
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility for candidates to choose a work environment that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the member engagement team
- Final interview with the Head of Member Engagement
Key Assessment Areas:
- Communication skills and ability to write compelling copy
- Data analysis and problem-solving skills
- Cross-functional collaboration and teamwork
- Understanding of member engagement strategies and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your experience in engagement marketing, digital health, and member-centric communication.
- Prepare examples of your work, such as successful engagement campaigns or data-driven insights, to discuss during the interview.
- Research Vida Health's company culture and values to demonstrate your fit for the role and organization.
ATS Keywords: Engagement Marketing, Member Experience, Cross-Functional Collaboration, Data-Driven Insights, Digital Health, Chronic Condition Management, Member Retention, Communication Skills
ASSUMPTION: Vida Health's interview process focuses on assessing candidates' communication skills, data analysis abilities, and cultural fit within the member engagement team.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot)
- Data analytics platforms (e.g., Tableau, Power BI)
- Braze (for canvas development, execution, and analysis)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in CRM tools, data analytics platforms, and Braze is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-centric
- Data-driven
- Collaborative
- Innovative
- Compassionate
Work Style:
- Remote and flexible
- Cross-functional and collaborative
- Data-driven and strategic
- Member-focused and empathetic
Self-Assessment Questions:
- Do you have a passion for driving a positive experience for members?
- Are you comfortable working in a fast-paced, cross-functional environment?
- Do you possess excellent communication, problem-solving, and interpersonal skills?
- Are you able to analyze data and translate insights into action?
ASSUMPTION: Vida Health values candidates who are member-centric, data-driven, collaborative, and innovative, with a strong work ethic and a passion for improving member experiences.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Balancing member-centric communication with data-driven insights and strategic goals
- Collaborating effectively with various teams and stakeholders to enhance the member experience
- Staying informed about member engagement best practices and industry trends
ASSUMPTION: This role presents unique challenges that require strong communication, problem-solving, and cross-functional collaboration skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on member engagement and retention within a digital health platform.
- This role requires a strong understanding of chronic condition management and member-centric communication strategies.
- Career progression may involve moving into a leadership role within the member engagement team or exploring other opportunities within Vida Health.
ASSUMPTION: This role is unique within the digital health industry, requiring a specific set of skills and experiences to be successful.
📝 Sample Projects
- Developing and implementing a multi-channel engagement campaign to improve member onboarding and retention
- Analyzing member feedback and data to identify trends and opportunities for enhancing the member experience
- Collaborating with clinical teams to create targeted, personalized communication content for members with specific chronic conditions
ASSUMPTION: These sample projects illustrate the data-driven, member-centric, and cross-functional nature of the Senior Engagement Marketing Manager role at Vida Health.
❓ Key Questions to Ask During Interview
- Can you describe the member engagement team's structure and how this role fits within it?
- How does Vida Health measure and track member engagement and retention KPIs?
- What are the most significant challenges facing the member engagement team currently, and how can this role help address them?
- How does Vida Health support the professional growth and development of its employees?
- What is the company culture like at Vida Health, and how does it support a remote work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture at Vida Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in engagement marketing, digital health, and member-centric communication.
- Prepare examples of your work, such as successful engagement campaigns or data-driven insights, to discuss during the interview.
- Research Vida Health's company culture and values to demonstrate your fit for the role and organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
